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Predictably Irrational - Motivations around Energy Use

NASEO Central Region conference June 12, 2015

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2 Simple Energy | Key Stats

Founded: 2011

Headquarters: Boulder, CO

Certified B-Corp

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Backed by leading Silicon Valley and Colorado venture capital firms:

–  The Westly Group – Tesla, Recycle Bank, Revolution Foods

–  Techstars Ventures – Uber, GroupMe (Microsoft), SendGrid, Revolv (Nest)

–  Vision Ridge Partners – Sungevity, Proterra, Scoot, Vision Fleet

3 Simple Energy | Customers and Results

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Par$al  Customer  List   Key  Customer  Results  

Verified 4.5% Behavioral Energy Efficiency Results

Increased customer satisfaction and

engagement

27% Program Participation Rate

4 Energy has become “back of mind”

Facebook

(min

utes

/yea

r)

Religious Activity Playing Sports Watching the #1 Movie in Theaters

Twitter Interacting w/ Utility

Average number of minutes spent each year

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6 Leveraging the behavioral mechanics that drive action

Social Pressure FREE!!!

Social Comparison Accomplishments “Free Lunch”

Incentives

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11 Engage across the communications spectrum…

Direct Mail Web

Rewards

Real Time Actions

…and transform the way consumers use and relate to energy

Email

Marketplace

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12 Results that matter Up to 80% micro-targeted engagement rates  

30% - 50% consistent email open rates  

70% customers saved energy  

27% online activations

53% customers enroll in two or more utility programs  

>10% average peak load reduction  

Sim

ple

Ener

gy C

usto

mer

En

gage

men

t Pro

gram

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14 Most popular……

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Lisa Hough VP, External Affairs lisa@simpleenergy.com 303-725-9847

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