preparing your act database for swiftpage email marketing
Post on 22-Nov-2014
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Swiftpage TrainingPreparing Your ACT Database
For Email Marketing
For the Audio that goes with this Training, visit:
http://www.TheDatabaseDiva.com/Events
Presented By…
Todd Viau Lori Feldman@LoriFeldman
Agenda
http://www.TheDatabaseDiva.com/?attachment_id=4210
Download Agenda with Resources here:
1. Swiftpage vs. Outlook or GmailOutlook or Gmail: No CAN Spam
ComplianceRisks of owning your
own email serverUnknown limit on
same message sends via Email Clients
Better deliverability
Swiftpage or other Email Service ProviderCAN Spam
ComplianceTrackingCall ListsInconsistent
Deliverability Swiftpage Trial
2. Is your Database e-Mail Worthy?
2. Is your Database e-Mail Worthy?What is the source of your email addresses?
Red flagsExpect “The Call” on your first email
Is accurate email collection a priority in your business?How will you regain email counts lost thru bad
or opted-out data?Idea: Email address contest
What has been your email send frequency?The price of radio silence
3. Email Appending Services
www.TheDatabaseDiva.com/Email-Append
4. Categorizing ACT Contacts
5. Dynamic Groups
6. Completing the ACT “My Record”
7. “Mail Preference” Custom Field
8. Quick Message vs. Template
9. Create an SPF Record
http://www.swiftpageconnect.com/deliverability/SPFrecord.htm
http://en.wikipedia.org/wiki/Sender_Policy_Framework
9. Test your SPF Recordhttp://www.kitterman.com/spf/validate.html
10. CAN Spam LawsUS Policy:
http://en.wikipedia.org/wiki/Can_SpamNew Canadian Law:
https://www.ic.gc.ca/eic/site/ecic-ceac.nsf/eng/gv00521.html
More Swiftpage Training:• 25 Hacks & Shortcuts - $10 OFF with Promo
Code
• Top Tips & Tricks - $10 OFF with Promo Code
• Surveys & Web Forms - $10 OFF with Promo Code
• (FREE) 7 Ways to Use Drip Marketing in Your Business
www.TheDatabaseDiva.com/EventsPROMO CODE: Diva10
Q&Awww.TheDatabaseDiva.com
314-485-4350 (US)Skype: thedatabasediva
Diva@TheDatabaseDiva.com
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