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Session 1 – Setting the Stage: Positioning the

Mediterranean in the Global Market –

Opportunities and Challenges

23 Jun 2015

Miguel Payeras, Managing Director

www.balearsesturisme.org

Tourism

Session 1 – Setting the Stage: Positioning the

Mediterranean in the Global Market –

Opportunities and Challenges

23 Jun 2015

The only destination group growing is “Others”

Session 1 – Setting the Stage: Positioning the

Mediterranean in the Global Market –

Opportunities and Challenges

23 Jun 2015

Destination Annual Visitors /

Resident

Majorca 14

Minorca 14

Ibiza 25

Formentera 120

Vatican 5.500

Venice Old Quarter 365

Andorra 105

Venice 81

Las Vegas 75

Is intensity the only way forward?

Session 1 – Setting the Stage: Positioning the

Mediterranean in the Global Market –

Opportunities and Challenges

23 Jun 2015

Competitiveness

Session 1 – Setting the Stage: Positioning the

Mediterranean in the Global Market –

Opportunities and Challenges

23 Jun 2015

Session 1 – Setting the Stage: Positioning the

Mediterranean in the Global Market –

Opportunities and Challenges

23 Jun 2015

Session 1 – Setting the Stage: Positioning the

Mediterranean in the Global Market –

Opportunities and Challenges

23 Jun 2015

Session 1 – Setting the Stage: Positioning the

Mediterranean in the Global Market –

Opportunities and Challenges

23 Jun 2015

Session 1 – Setting the Stage: Positioning the

Mediterranean in the Global Market –

Opportunities and Challenges

23 Jun 2015

Session 1 – Setting the Stage: Positioning the

Mediterranean in the Global Market –

Opportunities and Challenges

23 Jun 2015

Prosperity

Session 1 – Setting the Stage: Positioning the

Mediterranean in the Global Market –

Opportunities and Challenges

23 Jun 2015

Opportunity

Session 1 – Setting the Stage: Positioning the

Mediterranean in the Global Market –

Opportunities and Challenges

23 Jun 2015

Innovation

What for?

I can´t

cope

with it !

Open

Innovation

DIY

Many thanks! – Hvala!

Session 1 – Setting the Stage: Positioning the

Mediterranean in the Global Market –

Opportunities and Challenges

23 Jun 2015

www.balearsesturisme.org

Session 1 – Setting the Stage: Positioning the

Mediterranean in the Global Market –

Opportunities and Challenges

23 Jun 2015

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