presentación the werfen group_2015-02-9 - v2
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©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Werfen
LinkedIn: A global pool of talent
3M+INDONESIA
2M+PHILIPPINES
1M+MALAYSIA
1M+SINGAPORE
1M+SAUDI ARABIA
18M+BRAZIL
100M+UNITED STATES OF AMERICA
9M+CANADA
27M+INDIA
6M+AUSTRALIA
1M+NEW ZEALAND
3M+SOUTH AFRICA
1M+UNITED ARAB EMIRATES
16M+UNITED KINGDOM
8M+FRANCE
7M+ITALY
2M+BELGIUM
1M+DENMARK
3M+TURKEY
5M+NETHERLANDS
1M+SWEDEN
6M+SPAIN
5M+CHINA
332M+Membersworldwide
+2 New members per second
LinkedIn: A global pool of talent
3M+INDONESIA
2M+PHILIPPINES
1M+MALAYSIA
1M+SINGAPORE
1M+SAUDI ARABIA
18M+BRAZIL
100M+UNITED STATES OF AMERICA
9M+CANADA
27M+INDIA
6M+AUSTRALIA
1M+NEW ZEALAND
3M+SOUTH AFRICA
1M+UNITED ARAB EMIRATES
16M+UNITED KINGDOM
8M+FRANCE
7M+ITALY
2M+BELGIUM
1M+DENMARK
3M+TURKEY
5M+NETHERLANDS
1M+SWEDEN
6,8M+SPAIN
5M+CHINA
347M+Membersworldwide
+2 New members per second
©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
We first assess two important elements of your talent brand: Reach and Engagement
Talent
32,544members
members1,930
Talent Brand ReachTalent that’s familiar with you as an employer
Talent Brand EngagementTalent that is interested in you as an employer
Viewing employee profiles
Connecting with your employees
Researching company and career pages
Following your company
Viewing jobs and applying
4
©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Talent Brand Index can measure your talent brand What percent of people who know about you show an interest?
Talent Brand Index
=Talent Brand Engagement
Talent Brand Reach
Talent Brand Reach
Talent Brand Engagement
Talent
32,544members
members1,930
The Werfen Group 6%
5
©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
We can compare your Talent Brand Index vs peers
Employer of choice
Weaker talent brand
Peers:
99of
6
Baxter International Inc.Beckman CoulterBoston ScientificJohnson & JohnsonMedtronicRocheSiemens
• Stryker
©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
We can see how many members have engaged with your company vs your peers
Peers:
7
Baxter International Inc.Beckman CoulterBoston ScientificJohnson & JohnsonMedtronicRocheSiemens
• Stryker
©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Your Talent Brand Index varies across the functions you are looking to hire…
Tale
nt
Bra
nd
In
de
x
Talent easiest to engage
Talent hardest to engage
8
©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
…and across the geographies where you have a presence
Talent easiest to engage
Talent hardest to engage
Tale
nt
Bra
nd
In
de
x
9
©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
LinkedIn can help you build your talent brand andaccelerate your ability to attract top talent
We can track how your Talent Brand Index progresses over time
10
©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
We can track how engagement with your brand has evolved over time
11
Talent Brand EngagementTalent that is interested in you as an employer
Talent Brand Engagement over time
©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 12
©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 13
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©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
The world is
changing fast…Candidates & Clients
MoreConnectivity
MoreChoice
MoreChannels
1980’s 1990’s 2000’s 2010’s
FilingCabinet
Recruiters
OfflineDatabase
JobChannels
SocialMedia
©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Social mediais here to stay, embracingits power is the key
57%
of the decision to ‘buy’is now made before any
commercial contact with your business1
1 Source: Harvard Business Review, “The End of Solution Sales”, July 2012
©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Professionals use LinkedIn for
3 valuable reasons
KnowledgeThe definitive
professional publishing platform
NetworkWe connect the
world’s professionals
IdentityThe professional profile of record
©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
are passive and not looking to move
75%
60%
of them are opento opportunity!!
BUT
©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
The best recruiters
act like marketers
Social media keeps the conversation going1
…because you need to nurture your audience
Sales is one-to-one, marketing is one-to-many2
©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Creating ‘followers’ will
fuel your success
? ? ?
? ? ?
? ? ?
What good is a poston Facebook if youhave no friends?
Members are 61% more likely to share information as a result of following your company
61%
95% Followers are 95% more likely to respond to an InMail
79% of members are interestedin job opportunities from companies they are following79%
©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
LinkedIn has
every audience you care about…
EMPLOYEES
E
©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
We recommend
3 simple steps
Your followers & Your brand
Nurture your target audiences
Do what you do best
Build Engage Recruit
©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
RECRUIT
Promote your jobs
Proactively source talent
ENGAGE
Update followers
Tailor your content
Your LinkedIn journey
starts here
BUILD
Grow your followers
Leverage Employees
©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Your LinkedIn journey
RECRUITENGAGEBUILD
©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Acceleratefollower growth
Reach out to potential clients & candidates and convert them into followers
BUILD
TargetedCampaigns
300% Follower base increase- Symphony Teleca
Your total number of followers 1,047
The Werfen Group
The Werfen Group
©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 40
Come & join us!
+ Follow
You might like to follow Werfen
Werfen
©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Leverageyour employeesBUILD
EmployeeProfile
Ads
Views on youremployee profilesthis month803
Recruiters have 10xmore traffic than the average member10x
of page views are members looking at members76%
The Werfen Group
©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
803
42
As seen by:
Guillermo Arias
The Werfen GroupPicture Yourself at
Werfen
You might like to follow Werfen
Come & join us!
+ Follow
©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Your employees are networking with relevant talent
803 professionals visit your employees’ profile pages every month
Top job functions Top viewer companies
43
©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
RECRUITENGAGEBUILD
Your LinkedIn journey
©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Improve your follower engagement with
relevant messagingENGAGE
Page visitors seethe content that isrelevant to them
≤ 400%
increases in candidate conversions achievablewith targeted content1
CareerPages
Images
JOBS
Videos
1 Source: David Edelman, McKinsey & Company, “Quality & Relevance”, March 2014
Company page views last month176
©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 46
Empleos en Werfen
Werfen
Science
Passion
People
©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Keep your followers
up to date
Ensure you arealways top of mind
Relevant contentEncourages likes& shares
ENGAGE
ContentUpdates
Members are 61% more likely to share information as a result of following your company
61%
©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Every time you post to your followers, you’re building and nurturing a relationship with them
48
Generate Awareness of Company and Hiring
Build a Community of Target Candidates
Promote News or Upcoming Events
Establish Thought Leadership
Build Reputation as an Employer of Choice
Ways to build relationships with target talent
Member News Feed
©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Target with accuracy using advanced filters
Targeting Sponsored Updates Company Updates
Location ✔ ✔
Company Size, Industry ✔ ✔
Function, Seniority ✔ ✔
Company Name ✔
Job Title ✔
School ✔
Skills ✔
Group Membership ✔
Gender ✔
Age ✔
Negative targeting ✔
©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Build relationships with candidates on desktop, tablet and mobile
41% of LinkedIn’s traffic is on a mobile device
Engagement rates can be up to 5x higher on mobile
©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Accelerate your
engagement reach
uplift in click throughrates for updates25%
the usualcontent traffic3x
Reach a wider audience with sponsored updates before you even have them as followers
ENGAGE
SponsoredUpdates
©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
RECRUITENGAGEBUILD
Your LinkedIn journey
©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Promote your jobs to the best
candidates & consultantsRECRUIT
RelevantJob Posts
Only the most suitable candidates will see your jobs
Job posts are a great engagement tool
Job visibility can be increased with Sponsored Jobs
of members are interested in job opportunities from companies they are following79%
©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Product Marketing Manager
More applicants on LinkedIn find jobs through automated recommendations than search
Relevance is key to engagementPersonalized jobs add relevance to your branding throughout LinkedIn
Medical Devices SpecJava Engineer
Amazon
Sr. Java Engineer
Java Engineer
JOBS YOU MAY BE INTERESTED IN
The Werfen Group The Werfen Group
JOBS YOU MAY BE INTERESTED IN
Bank of America
Medical Devices Spec
Medical Devices Spec
54
The Werfen Group
Product Marketing Manager
JOBS YOU MAY BE INTERESTED IN
Gap Inc.
Product Marketing Director
©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Proactively sourcecandidates, consultants and clientsRECRUIT
Recruiter
Increased access to the network
Reach outusing InMail
Workflow andCollaboration tools
95%Followers are 95% more likely to respond to an InMail
©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Fol
low
ers
Time
Build, engage and recruit for success
Relevant Jobs
Career Pages
Targeted Media
Employee Ads
RecruiterContent Updates
BUILD ENGAGE RECRUIT
©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
The Build, Engage, Recruit core solution builds a foundation for success
Build your follower base through employee profile ads
Build your brand through job slot impressions
Build awareness with target audiences through Career Page targeted media
Engage your audiences with tailored content and status updates on your LinkedIn Career Page
Proactively source candidates and collaborate across your team with Recruiter licenses
Automatically generate candidates through targeted job slots
BUILD ENGAGE RECRUIT
Employee Profile Ads
+
LinkedIn Career Page
+
Job SlotsRecruiter Licenses
+
©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Solución Unidades Coste Unidad Inversión anual
Career page dinámica10 audiencias
1M. ImpresionesSponsor Updates
1 50.000 50.000
Empleados como embajadores 5.000
Job slots 10 1.100 11.000
LinkedIn Recruiter1 6.850 6.850
Soporte, Consultoría y Formación presencial básica y avanzada a
consultores
Total 72.850€
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