presentation 2012 november 7 to visalia chamber social media

NO Cats!NO Cats!And know your memes…And know your memes…Five ways to build your business using social media.

Presented by Beth BridgesMembership Director and Chief Networking OfficerClovis Chamber of Commercehttp://www.ClovisChamber.comhttp://www.Facebook.com/BethBridges

Visalia, CaliforniaNovember 8th, 2012

#5 Stay on Target#5 Stay on Target

Photo courtesy of http://www.flickr.com/photos/comedynose/

•Who is your audience?•What social media sites are they using?

•Facebook: everyone•LinkedIn: professionals and business owners•Twitter: News, celebrities & lifestyle fans•Pinterest: Women (who are getting married, love crafts, home décor)•Google+: Use it to bring together your “tribe” (with Hangouts)

#5 Stay on Target#5 Stay on Target

Use social media to research:•People you want to connect to•Industry leaders•Potential customers•Anyone you’re going to meet with (look them up first!)•What your market is talking about

#4 Know Your Memes#4 Know Your Memes

#4 Know Your Memes#4 Know Your MemesWhat is a meme?

Wikipedia: an idea, behavior or style that spreads from person to person within a culture

They are very simple, repeatable ideas.

Be aware of and in control of them by being active on social media.

What “memes” are alive about your business?

• Clovis Chamber is the “fun” chamber• Starbucks is a cool place to hang out• WalMart is cheap, Target is affordable

#4 Know Your Memes#4 Know Your Memes

Whatever you do, McKayla Maroney is not impressed.

#3 NO Cats#3 NO Cats

… if you’re a dog site.

Photo courtesy ofhttp://www.flickr.com/photos/eprater/

#3 NO Cats#3 NO Cats

• Don't post for the sake of a reaction if it's not related to your business, theme or the interests of your audience• But your market's interests are wider than you think, and you can find ways to tie things to your business.

•Examples: Runners World tied to the election via presidential secret service runners.•The Reflective Writer used the election as a writing prompt.

•What can you tie in to your business?

#3 NO Cats#3 NO Cats

#3 NO Cats#3 NO Cats

#2 Repurpose Content#2 Repurpose ContentDespite the humor of this graphic, you can and should post your ideas,and information in more than one place.

Image from http://www.powersiteblog.com/blog/2012/07/06/the-where-to-post-you-social-content-flowchart/

#2 Repurpose Content#2 Repurpose Content

What can you do with one, discrete “unit” of information or idea? From the original post, blog post or article, you can create:

• blog post• Ebook• articles• newsletter• facebook post• linkedin post• video• podcast• special reports• white papers

#2 Repurpose Content#2 Repurpose Content

http://mindmappingsoftwareblog.com/repurpose-your-content/

#1 It’s Networking, not #1 It’s Networking, not selling!selling!

Photo courtesy of http://www.flickr.com/photos/juggernautco/

Pull, not pushPull, not push

This is social networking not social “selling.”

Use your social media profiles to

• build relationships• attract people• build loyalty• develop a sense of community• educate your market• grow awareness• and help your potential customers save time, money and have more fun, even if you can’t help them.

Questions?Questions?

Photo courtesy of http://www.flickr.com/photos/86979666@N00/

Feel free to email me at beth@clovischamber.com

NO Cats!NO Cats!And know your memes…And know your memes…Five ways to build your business using social media.

Presented by Beth BridgesMembership Director and Chief Networking OfficerClovis Chamber of Commercehttp://www.ClovisChamber.comhttp://www.Facebook.com/BethBridges

Visalia, CaliforniaNovember 8th, 2012