presentation by ms. keth mardy, mowa

Review of achievements and constraints for year 2011

Presented by Mme Keth Mardy, MoWA

o ACHIEVEMENTS

o CONSTRAINTS

o CONCLUSION

OUTLINE

INSTITUTIONAL LAUNCH

Over 200 participants

from the Government and

Civil Society attended the

institutional launch on

9 December 2011

MEDIA LAUNCH

Over 30 media

organisations

covered the launch of the

campaign in printed and

audio-visual press

(in Khmer, Chinese, English

and Spanish languages)

PUBLIC LAUNCH

Over 6,000 people

attended the concert in

Takhmao (Kandal)

VISUAL IDENTITY

Logo and tagline identifying the campaign designed,

pre-tested and featured in all elements of the campaign

PARTNERSHIPS

The Good Men campaign is led by the MoWA and involves

more than 15 partners organised in Technical Working

Group (TWG) and Steering Committee (SC)

MASS MEDIA

Teasing and revealing phases materialised

through 8 TV spots (broadcasted 256

times on 4 major TV channels); 8 Radio

announcements (aired 968 times on 6

major Radio stations); 7 posters printed

at 10,000 copies each; Outdoor

advertising (banners); Newsprints

(press and magazine) and

Electronic media (Blogs)

BRANDED MATERIALS

A wide range of materials promoting the campaign have

been produced (T-shirts and caps, key rings,

stickers, pens, bags, pins, pens, folders and DVDs)

VISUAL ARTS

22 artists have been

mobilised and produced

29 pieces of visual art in

relation to the themes of the

campaign

EXHIBITION OF VISUAL ART

The exhibition has already

circulated through

4 provinces and more than

2,000 young people have

been exposed to it

CALENDAR 2012

3,000 calendars produced,

printed and distributed

through the MoWA’s sub-

national levels and NGOs

COMIC BOOKLETS

2 comics booklets, geared

for a low literate audience

are being developed and will

be printed at 10,000 copies

DISTRIBUTION OF MATERIALS

More than 50 % of

materials have already

been distributed through the

MoWA’s Provincial

Departments and District

Offices and NGOs

MONITORING & EVALUATION

1,500 interviews were conducted in Phnom Penh, Kampong Chhnang, Takeo

and Pursat in order to develop a baseline

Draft indicators are being developed

CONSTRAINTS

Difficulties in producing and

agreeing upon messaging,

time constraints & tight

deadlines, difficulties in

outsourcing and managing

external services

With all these results,

it is now time for putting the

campaign into practice

through

SOCIAL MOBILISATION!!!

CONCLUSION

Thank you for

your attention