presentation on industrial advertising and promotion

Introduction

Magazines

Corporate Profile/Brochure

Email

Webcast and webinars

Seminar & Events

Corporate Websites

Online Advertising

Online Marketplaces

•Advertising directed to other businesses, rather than to consumers.

•Business to business firms are those firms that sell products and servicesamong themselves.

•Business-to-business advertising is where business uses advertising toattract customer from other businesses rather the general public.

•Choice of media for a B2B campaign is limited.

•Advertising is done for the given purposes:

Awareness

Knowledge

Preference conviction

Purchase

Post purchase reassurance

MAGAZINES

Delivers a perception of value and brand quality to a highly qualified audience.

More permanent and accessible.

Allowing brand messages to benefit from a longer lifecycle.

CORPORATE PROFILE/BROCHURE

Product Portfolio

Company Corporate profile

It gives introduction of the company overview and product offering

EMAIL

Email marketing is directly marketing a commercial message to a group of people using email.

Involves using email to send ads, request business, or solicit sales

IAMAI 2012 Data

WEBCAST AND WEBINAR

Webcast is a media file distributed over the Internet using streaming media technology to distribute a single content source to many simultaneous listeners/viewers.

Webinar is a neologism to describe a specific type of web conference. It is typically one-way, from the speaker to the audience with limited audience interaction

Provide high brand visibility to a targeted audience

SEMINAR AND EVENTS

Showcasing of Products

Product Launch

Opportunity to collaborate and form business alliance

India Manufacturing Show 2012

Material Handling World Expo

CORPORATE WEBSITE

The most effective websites capture lead information, provide feedback within 24 hours, and offer downloads of white papers, articles, event invitations, relevant links, etc.

ONLINE ADVERTISING

Facebook

LinkedIn

Career Sites

Specialty Sites

Behavioral Targeting

Blogs

Search Engine Marketing

Content Networks

Placement Networks

Objective of B2B Marketing –Web Marketing Academy

ONLINE ADVERTISING

Success of B2B Marketing –Web Marketing Academy

Social Media Used - B2B Marketing –Web Marketing Academy

ONLINE MARKETPLACE

Place for interaction

Showcase product

No investment

Effective way

Indiamart.com

IPLonline.com