presentation to kenmore chamber of commerce, july 2011

www.melkettle.com.au @melkettle

Social Media:Do you act or react?

Monday, 25 July 2011

www.slideshare.net/melkettle

www.melkettle.com.au @melkettle Monday, 25 July 2011

Old communication was one-way

Now communication is two-wayAnd conversations are with many

Business is no longer B2B.

It’s no longer B2C.

It’s now P2P.

Person 2 Person.

“By 2011 90% of your sales will

come from word of mouth or

digital promotion”

Seth Godin, 2009

You can buy attention (advertising).

You can beg for attention from the media (PR).

You can bug people one at a time to get attention (sales).

Or you can earn attention by creating something interesting and valuable and then publishing it

online for free.

David Meerman ScottMarketing legend

In Australia:

• Facebook - 10.4m users

• Blogspot - 5.6m

• Wordpress - 2.3m

• LinkedIn - 2m

• Twitter - 1.9m

• FourSquare - 63,000

Social media use

June 2011, UAV, www.socialmedianews.com.au

• Instant

• Interactive

• Accessible

• Measurable

• User generated content

Social media is:

Changing perceptions

4 P’s of Marketing

4 C’s of marketing and social media...

1. Customers

2. Content

3. Channel

4. Community

Customers

• Customer is #1

• Know who they are!

• Go where they go

• Engage and converse with them

Content

• Content is king - words, video, photos

• Provide information that is valuable to your customers

• Be consistent with content

• It’s not all white papers...

Channel• Which social media channel is right for you?

• Go where your customers go - know your target market

• Facebook is not for everyone

• What suits your personality?

• Time and money considerations

How often do I update?

• Twitter - 2-3 times a day

• Facebook/LinkedIn - 4-5 times a week

• Blog - 2-4 times a month

• YouTube - 2-4 times a month

• Website content - 1-2 times a month

Community• Engage with customers

• Encourage and provide tools for them to engage with each other

• People WANT to interact

• Customer generated content - for customers by customers in the way customers want to receive information

How do I create a social media

strategy ?

Integrate it into ALL your marketing

Promote yourself

Measure what you do• Quality vs quantity

• ROI vs ROE

• Number and nature of comments

• Visits from links to your sites

• Sales or new opportunities or other business benefits

• Increased word of mouth

Tools to make it easier• 3rd party applications - Tweetdeck,

Hootsuite

• Mobile apps - Twitter, facebook

• Co-tweet

• Shorten links - bit.ly, tiny.url

• Add photos - twitpic, plixi.com

• Lists

Monitoringhttp://www.google.com/alerts

http://search.twitter.com/

http://technorati.com/

http://www.socialmention.com/

• Engage and connect with your customers• Get a greater online presence • Gain greater brand credibility• Be ahead of your competitors • Be a part of the conversation - they are happening

about your business and your industry whether you are there or not

Thank you.

@melkettlewww.melkettle.com.au

presentation to kenmore chamber of commerce, july 2011

Business

multan chamber of commerce

bothell/kenmore - 2015-2016 bothell chamber guide

chamber of commerce

the bermuda chamber of commerce workshop facilitator ... ·...

harlingen area chamber of commerce |...

consulmex.sre.gob.mx...liuna! mcs of commerce vaughan...

bothell/kenmore - bothell chamber directory 2013

trade chamber of commerce trade chamber of commerce

belgian-italian chamber of commerce …...the...

customer-facing workspaces · 2020-05-01 · chamber...

huron chamber of commerce – huron chamber of commerce -...

montgomery county chamber of commerce 44th annual public...

us chamber of commerce

international chamber of commerce (icc) · international...

the international chamber of commerce (icc) · the...

sialkot chamber of commerce & industry – sialkot chamber

u.s. chamber of commerce foundation opportunity … · u.s....

newcastle chamber of commerce

andhra chamber of commerce

clarksburg chamber of commerce announces …...clarksburg...