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Post on 02-Jul-2015
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Spiekermann& Ginger,
“Type is Everywhere”
Look at the typeface used for the print
versions of theTallahassee Democrat and
theFlorrida State Times.
What “personalities” are conveyed through
the typefaces?
How does design “work” in newspapers?
What does it need to do?
“Type is Everywhere”
Choose one type of product (e.g., bread,
wine, toilet paper) look at the various
packages or wrappers. Do the typefaces used
share any aspects in common?
Heller: Typology
Art and design critic Beatrice Warde called type “the voice of the page.” Pay close attention to the typefaces at work on the pages below. What sorts of voice do you hear on the main/splash pages of then following sites?
www.godiva.com
www.negativland.com
www.altoids.com
www.weestelm.com
www.lilwayne-online.com/
www.irs.gov
Lipton, Introduction to
Designing Across
Cultures
What does Lipton mean when she argues that
we need to understand and design for "new
filters?”
What work do images do across documents
and across cultures
What are three pieces of advice Lipton offers
and/or that you have for researching and
better understanding the different groups,
cultures, and subcultures you will design and
write for?
Take a look at two different versions of this same
brochure, a U.S. Job Corps (Department of Labor)
publication:
US Department of Labor
Latina Version
What differences do you notice in the two
brochures? Why do you think these changes were
made?
Brown
Power
•Why is there an
association in barrio culture
and Mexican-American
design with the Old English
script font face?
•How does Mister Cartoon,
interviewed for the article
by the author, describe the
cholo aesthetic?
•What does the cholo
aesthetic draw upon as its
influences?
•How does the author
describe rasquachismo?
• How has the term been
reclaimed and revised by
artists such as Tomás
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