presented by brad jacobson the publisher on the web exploiting the new online sales channels

Presented

by

Brad Jacobson

The Publisher on the Web

Exploiting the new online sales channels

Overview

1. Why an Online Commercial Web Site

2. Construction Options

3. Use Case

4. Web Enablement Product

5. Professional Services

What can a web site do for my business?

• Exploitation of New Sales Channels• Direct Access to Products using Online content • Quick to Market E-Books• Subscriptions• Mixed media products

www.ibs.net5

www.ibs.net 5

What can a web site do for my business?

• Exploitation of New Sales Channels• Direct Access to Products using Online content • Quick to Market E-Books• Subscribed Series• Mixed media products• Rapid Delivery of Changing Content• Never Out of Print

• Direct Sales to the Consumer

www.ibs.net7

www.ibs.net 7

What can a web site do for my business?

• Exploitation of New Sales Channels• Direct Access to Products using Online content • Quick to Market E-Books• Subscribed Series• Mixed media products• Rapid Delivery of Changing Content• Never Out of Print

• Direct Sales to the Consumer• Self Service Portal

• Delivery Status• Account Settlement• Sales and Subscription Management• Account Maintenance

• Remote Access

What business can I conduct right now?

• Physical Book Sales• E-Book Sales• POD• Online ONLY Content

• Sale• Subscription • Time Based

• Email Campaigns• Delivery of Information

• Consumers• Trading Partners• Authors

• Reduce Customer Service Costs

Construction Options

• Building It• Build it yourself

• Design control• Technically complex• Manage internal resources

• Don’t build it yourself

www.ibs.net12

www.ibs.net 12

Construction Options

• Building It• Build it yourself

• Design control• Technically complex• Manage internal resources

• Don’t build it yourself• Hosting It

• Host it yourself• Infrastructure• Security

• Don’t host it yourself• 3rd Party Aggregator• Can Use Your Existing Website

Web Site Use Cases• Anonymous User creates an account• Registered User logs into the System• Registered User tries to login but has forgotten their password• Registered User logs out of their account• Registered User updates their details• Registered User updates their personal and billing address• Registered User updates their delivery address• Registered User adds a new delivery address• Registered User changes their password• User views product details• User adds a product to the shopping cart• User removes a product from the shopping cart• User views their shopping cart

Etc...

Web Enablement

• Online Access to Bookmaster• Fully Integrated with Bookmaster• Operate in Real Time to Bookmaster• Utilize Business Rules from Bookmaster• Importation of Agent Sales into Bookmaster• Distribution Process Controlled by Bookmaster• Web Site Development Independent of Bookmaster Development • Web Site Controls the User Experience

Web Enablement - Sales

• Bookmaster Access via Web Browser• Product Meta Data• Shopping Cart Management• Payment Management• On Demand Order Delivery Status

Web Enablement - Subscriptions

• Facilitates the Full Sales Process• Access Rights Control• Mixed Media Support• Three Levels of Control:

• Administrator• Buyer• Consumer

• Payment Management• Content Assignment

Web Enablement - Distribution

• Distribution Process Controlled by Bookmaster• Integrate with POD (3rd Party or In-House)

• Integrate Digital Distribution (3rd Party or In-House)

• Payment Processing by Delivery Status• Content Access Controls

• Access Keys• IP Address• User ID & Password• Delivery Retry Management

IBS Professional Services

• Use Case Scenario Development• Web Development Consultation• System Operational Implementation• End to End Web Site:

• Design• Build• Implementation

Thank You