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Priced Managed Lanes and Transportation Capacity Session S469

APA National Conference April 14, 2013

Agenda Introductions Chris Kopp

HNTB

Managed Lanes 101 Matthew Click HNTB

Georgia Lessons Christopher Tomlinson Georgia State Road and Tollway Authority

San Diego Lessons Barrow Emerson San Diego Association of Governments

Chicago Lessons Jesse Elam Chicago Metropolitan Agency for Planning Rocco Zucchero Illinois State Toll Highway Authority Charlotte O’Donnell Pace Suburban Bus Service

Open Discussion All

PRICED MANAGED LANES, 101

4

What are Managed Lanes?

Highway facilities or a set of lanes where operational strategies are proactively implemented and managed in response to changing conditions. http://ops.fhwa.dot.gov/freewaymgmt/managedlanesvideo/index.htm

5

Priced Managed Lanes

• A tolled corridor inside of an existing “free” road

• Congestion is managed with pricing

6

Priced Managed Lane Terminology

• Many terms used – High Occupancy Toll (HOT) Lanes – Managed Lanes/Express Lanes – Bus Rapid Transit Lanes (BRT) – Truck Only Toll (TOT) Lanes

• Can be physically similar

• Business rules determine what they are

– Who can use the facility, who pays and how much?

7

Where are Priced Managed Lanes?

8

How do Priced Managed Lanes benefit a region? Trip reliability Time savings

Improved mobility

Congestion management

Revenue generation

Reduction in capital improvements

Why Priced Managed Lanes?

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Trav

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Time of Day Average Travel Time in General Purpose Lanes Average Travel Time in MnPASS Express Lane

General Purpose Lane Travel Time Variability MnPASS Express Lane Travel Time Variability

Travel Time Reliability: Northbound I-35W AM Peak

10

Three “feasibilities”: technical, financial, institutional (a.k.a. Politics)

Determining goals • Congestion management • Transit/rideshare promotion • Revenue generation

Safety-speed differential

Enforcement

Sponsorship and governance

Key issues with Priced Managed Lanes

11

Recipe for Success

• Determine your vision – Mobility or revenue generation – Stand alone project or system of projects – Priority compared to other projects

• Appropriate business rules and policies

– Pricing, eligibility, enforcement

• Must deliver improved mobility

• Public education

• Success criteria (aka performance metrics)

12

Common Misconceptions

• Managed lanes make lots of money – Mobility vs. revenue – Very different business rules and policies – Enforcement strategies

• Managed lanes will work everywhere

• Managed lanes are good P3 projects

13

Public Opinion of Priced Managed Lanes

• 91% overall satisfaction

• 95% satisfaction with all electronic tolling

• 85% satisfaction with traffic speed in lane

• 76% satisfaction with dynamic pricing

• 66% satisfaction with safety of merging

Data from Survey of 500 MnPASS account holders in 2009

14

National Lessons Learned

• A “political champion” is a must

• Engage the media and public early and often

• Address equity issues early in the planning process • Multi-modal approach increases public acceptance

• A system plan approach can be helpful

Georgia State Road & Tollway Authority

I-85 Express Lanes

Marketing & Communications

Lessons Learned

National APA Conference – April 2013

I-85 Express Lanes Overview

HOV I-85 conditions before

Express Lanes

$182M project to provide more reliable travel times for motorists

$110M CRD grant awarded Nov. 2008

Majority of grant used for transit enhancements

$60M Express Lanes program

15.5 Mile Toll Facility

1st Congestion-based, Dynamically Priced Tolling Project in Georgia

11th Express Lane project in the nation

www.PeachPass.com 16

7 Key Lessons from I-85 Experience

Lesson #1: Identify Your Target Audience

Lesson #2: Identify MarComm Objectives

Lesson #3: Develop a MarComm Strategy

Lesson #4: Execute Strategy & Track Activities

Lesson #5: Manage Message, Feedback & Opposition Response

Lesson #6: Measure the Experience

Lesson #7: Capture & Share Lessons Learned

www.PeachPass.com 17

www.PeachPass.com 18

More than 80% of the customer target are in Gwinnett County

170,000 potential customers

based on: Proximity to the I-85 (20 zip

codes) Age 21-54 Travel on I-85 at least once per

week Household income is above the

poverty level

Other targets include existing

customers, elected officials, business community and media

Lesson #1:

Identify Your Target Audience

Lesson #2:

Identify MarComm Objectives

STRATEGIC MARKETING & COMMUNICATION OBJECTIVES

Educate public on what a HOT lane is & how to use it

Educate on Congestion Pricing

Target audience for early adoption/sign up PRIOR to “Go Live” date

Manage and set expectations

Inform stakeholders and media as to what “Road Opening” will look like

Pre-define what success will look like

ALWAYS Keep Message Simple

www.PeachPass.com 19

Dynamic Pricing Messaging

www.PeachPass.com 20

Estimated Weekday Average

Toll Rate - Opening Year 2011

7% $5.00 - $10.00

2% $10.00 - $15.00

27% Non-Tolled

64% Less than $5.00

Toll price will rise as congestion increases; decreases as traffic eases

Typical tolls ranging from $0.60 to $6.00 per trip depending on congestion for a 6-7 mile trip

Estimated over 90% of customers will pay less than $5.00 or no toll at all

3 or more occupants can ride in the lanes for free when registered & designated as “non-tolled”

Pre-Education on

Dynamic Pricing

Market Research Focus Groups (Pre & Post launch)

USDOT surveys

Integrated MarComm Campaign Website & Video

Paid Media (outdoor/cable/print/radio/web)

Social Media

Comprehensive Outreach & Tracking Elected officials

Multicultural Community-based Events

Business Community

PR & Media Relations Talk Radio

Promotions & Event Sponsorships

Multi-channel Access to Acct Setup Online (PeachPass.com)

Live Phone-based Customer Service Reps

Walk-up Centers (3) & Mobile Registration 21

Lesson #3:

Develop MarComm Strategy

Lesson #4:

Execute Strategy & Track Activities

9 Public Information Open Houses and Hearings (2009)

HOT Lane Symposium with national experts (Feb. 2010)

Over 100 public events and meetings (2011)

Integrated media and marketing campaign with $1,000,000.00 media buy ($250,000 of Added Value)

Joint Media Briefings w/ GDOT – held 4 leading up to launch

75,000 Peach Passes issued before opening

www.PeachPass.com 22

First week of operation

Then we opened…

The Opposition

The Conversion “Stolen Lanes”

Communicating change in a “free road” culture Motorists adaptation to change (e.g.

“tolls are taxes”)

Administration change before project opens

HOV2 to HOT3 Policy Messaging to HOV2 commuters

Weekend usage

www.PeachPass.com 24

Lesson #5: Manage Message, Feedback and

Opposition Response

One Voice Messaging

Partner Message Coordination Mtgs

SRTA led messaging and media response efforts regarding Express Lane

Lead with Data

Daily, Weekly & Monthly Data Submissions to Media/Website

Solicit Feedback, Listen & Act on Feedback

Senior staff respond to public and opposition concerns/complaints

Online feedback tool posted on website

Mobile app, weave zone, online toll rates

Correct media when data or story “spin” is inaccurate or misleading

Mobile App

launched 3 months

after launch PeachPass.com

Performance Milestones

More than 220,000 Peach Passes assigned since registration opened in June 2011

86% of customers paying toll; 14% non-tolled

Averaging ~17,000 daily trips in the Express Lanes

Highest daily trip count: 20,967 on November 16, 2012

Currently averaging 1,600 new Peach Passes assigned each week without any active media campaign

More than 134,000 unique customers using roadway

Lesson #6: Measure the Experience

82% Overall Satisfaction with Customer Service

83% received courteous, timely service from knowledgeable staff

81% received first contact resolution

86% satisfied with online account management

71% Overall Satisfaction with Roadways

79% agreed roadway is well maintained

78% satisfied with the real-time toll rate signs

72% satisfied with the speed of traffic in Express

Lanes

www.PeachPass.com 27

88% Expressed Overall Customer Satisfaction

Source: 2012 Georgia State University Customer Satisfaction Survey of I-85 Express Lanes Peach Pass Users

Lesson #7:

Capture & Share Lessons Learned

What Worked?

See lessons 1 – 7!

Engaging media early

Engaging public early & often at all stages of project

What Would We Do Differently?

Define & describe what success will look like …if possible

Conduct more market research to address change in behavior

Consider the culture not just other roadway experiences

www.PeachPass.com 28

San Diego I-15 Managed Lanes, FasTrak, & Bus Rapid Transit (BRT)

APA Conference Chicago, IL April 14, 2013

Barrow Emerson I-15 BRT Project Manager

San Diego Association of Governments

• 1987 Express Lanes opened to HOV only – 8-mile, two-lane, reversible

facility • 1996 Value Pricing began ($50 per

month) – 2nd HOV and Tolls (HOT Lanes) – Funding for transit services

• 1998 Dynamic pricing based on congestion levels

• 2009-12 Managed Lanes implemented – Interim Access Points and per

mile pricing Downtown

San Diego

Riverside

County

Express/Managed Lanes History

I-15 Managed Lanes Project

33

• Insert Video

I-15 Managed Lanes Investments

• Total Project Capital Cost $1.305 Billion

• 20 Miles Managed Lanes $1.16 Billion

• 2008/09 - Middle 8 miles

• 2011 - Southern 8 miles

• 2012 - Northern 4 miles

• BRT Stations $121 Million

• FasTrak $24 Million

Federal 22%

State 58%

Local 20%

35

36

Forecasted I-15 Average Travel Time Savings General Purpose Lanes

SR 163 to SR 78 (20 miles)

0

40

80

120

100

20

60

45

Without Investment 87

*2012 actual travel time with investment: 28 minutes

29

59

Managed Lanes Completed

2000 2012 2030

Travel Time (in minutes)

Year

With Investment

I-15 Managed Lanes: People Throughput 2012

Number of People per Hour per Lane on I-15

1,000

1,500

2,000

2,500

3,000

2:00 p.m.

2:30 p.m.

3:00 p.m.

3:30 p.m.

4:00 p.m.

4:30 p.m.

5:00 p.m.

5:30 p.m.

6:00 p.m.

6:30 p.m.

General Purpose Lane

Managed Lane

Average of 1,300 more people during afternoon

commute hour

37

Demand Management Performance of I-15 Express Lanes

10.480

12.173 12.549

22.977

25.381

0

5.000

10.000

15.000

20.000

25.000

30.000

2008 2009 2010 2011 2012

Carpools

3.876

3.526 3.671

4.388 4.576

0

1.000

2.000

3.000

4.000

5.000

2008 2009 2010 2011 2012

FasTrak

38

I-15 Speeds

Miles Per Hour

Average weekday speed on northbound I-15 between SR 163 and SR 78 at 5:00 p.m.

39

Dynamic Pricing on I-15 Express Lanes

Variable Toll Message Signs

Violation Enforcement

Electronic Tolling Equipment

40

41

In the Beginning: I-15 Express Lanes

Enabling Legislation states: “… remaining revenue shall be used in the I-15 corridor exclusively for (A) the improvement of transit service, including, but not limited to, support for transit operations ... “

I-15 FasTrak Program Revenue and Expenses FY 2012 - $4.8 Million

Fees 10%

Tolls 90%

Reserve 24%

Operations 50%

Transit 21%

Caltrans Maintenance 5%

I-15 Bus Rapid Transit Service

Riverside

County

Annual Operating Cost: $10 Million

- Farebox Recovery: $5 Million

- FasTrak Revenue: $1 Million

-----------------------------------------------------

= Net Operating Subsidy: $4 Million

Downtown

San Diego

Managed Lanes

BRT Routes

Approval of FasTrak Program in 2012

Age Ethnicity Income ($Thousands)

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

Overall 18-34 35-44 45-54 55-64 65+ White Hisp. Other <60 60-100 100+

44

Approval Percentage

Managed Lanes: Why Transit and Tolling Work in San Diego • Public support based on equity • Managed Lanes provide a multi-modal guide way for

BRT, car/van pooling, and Fastrak • Fast travel times and schedule reliability for transit

services, partially funded by toll revenue

• Managed Lanes operate in free-flow conditions which encourages FasTrak use

Managed Lanes: Future Opportunities and Challenges • Priority remains to BRT and ridesharing; FasTrak fills

excess capacity • Issue: how to guarantee that Managed Lanes don’t

become congested? Solutions: Tolling, HOV 2/3 person strategy, & Lane Management

• One-lane Managed Lanes – can they be tolled?

• 2050 Plan - expand Managed Lanes/BRT/ tolling to other corridors

Existing Facilities & New Opportunities

Existing Toll Road (SR 125)

Existing Value Pricing Corridor (I-15)

New Value Pricing Corridors

Possible New Toll Roads

47

San Diego I-15 Managed Lanes, FasTrak, & Bus Rapid Transit (BRT)

Barrow Emerson I-15 BRT Project Manager

bem@sandag.org

619/699-1961

FLORIDA DEPARTMENT OF TRANSPORTATION

FLORIDA DEPARTMENT OF TRANSPORTATION

Florida Department of Transportation FM No. 41545613290

4/11/2013

Southeast Florida Express Lanes Network

REGIONAL CONCEPT FOR TRANSPORTATION OPERATIONS (RCTO)

FLORIDA DEPARTMENT OF TRANSPORTATION

Funded in cooperation between an FHWA VPPP grant and FDOT

The Southeast Florida Express Lanes Network builds on the success of 95 Express

More Express Lane projects are coming to South Florida

Regional Concept for Transportation Operations (RCTO) Background

FLORIDA DEPARTMENT OF TRANSPORTATION

Project Guidance

FLORIDA DEPARTMENT OF TRANSPORTATION

Southeast Florida EL Network

In Operation (green) • 95 Express Phase 1 Under Construction (purple) • I-595 • 95 Express Phase 2 Design or Design/Build (brown) • I-75 • HEFT (south of SR 836) • SR 826 (North-South) PD&E (light blue) • 95 Express Future Phases • SR 826 (East-West) • US 1

FLORIDA DEPARTMENT OF TRANSPORTATION

Southeast Florida EL Network

Operating within 10 years (green) • 95 Express Phase 1 • 95 Express Phase 2 • 95 Express Phase 3 • I-595 • I-75 • SR 826 • SR 836 • HEFT (SR 836 to Caribbean)

Vision Projects (purple) • HEFT (SR 836 to I-75) • HEFT (Caribbean to Tallahassee) • SR 924 • SR 874 • US 1

FLORIDA DEPARTMENT OF TRANSPORTATION

RCTO Schedule

FLORIDA DEPARTMENT OF TRANSPORTATION

National Scan

•I-95 Express: Miami, Florida

•SR 167 & I-405: Seattle, Washington

•US 290, I-10, I-45, US 59 S: Houston, Texas

•I-495 Capital Beltway: Washington DC

•I-85 N: Atlanta, Georgia

•I-394, I-35W: Minneapolis, Minnesota

FLORIDA DEPARTMENT OF TRANSPORTATION

South Florida RCTO Key Outcomes

Operations

Design

Planning / Policy

Communications

Legal

Financial

Leverage existing infrastructure as much as possible Make the customer experience as uniform as possible

All sign structures be designed to handle up to 3 destinations Develop consistency and redundancy across all systems

Equip Project and Agency PIOs with ELN fact sheets, FAQ, and talking points

A policy framework that supports the regional vision – dynamically priced with a focus on mobility and reliability

Be open to all innovative delivery approaches with an understanding of risk and risk transfer

Work to provide a legal framework that maximizes the ability to develop, deploy, and manage the ELN

A reliable, inter-connected Express Lanes Network that provides mobility options for users

FLORIDA DEPARTMENT OF TRANSPORTATION

Executive Guidance Needed

•Defining Express Lane Projects –What project elements and costs are included?

•Defining Use of Revenues –Can revenues be used to support transit operations/maintenance

cost?

FLORIDA DEPARTMENT OF TRANSPORTATION

FLORIDA DEPARTMENT OF TRANSPORTATION

EXPRESS LANE NETWORK Regional Concept of Transportation Operations (RCTO)

Andrew Smith, AICP asmith@hntb.com

Introduction to Congestion Pricing in

the Chicago Region

Jesse A. Elam, AICP

Senior Planner

Chicago Metropolitan Agency for Planning

Overview

60

• Experience with tolling and managed

facilities in Chicago area

• CMAP study and campaign

Tolling

Illinois State Toll Highway Authority

Chicago Skyway

Time of day

pricing

Tollway: truck tolls 18 – 35% lower overnight Chicago Skyway: truck tolls 29% lower overnight

Managed

facilities

Reversible Express lanes: Kennedy Expwy

Express lanes: Dan Ryan Expwy

No HOV lanes (except bus-only downtown)

Transit

connection

Pace Bus on Shoulder

Splash page

65

CMAP study

Variable pricing on new facility (time of day)

Variable pricing on new express toll lane (dynamic)

67

Travel times (AM peak) M

inu

tes

$0.00

$2.76

$1.30

$2.53

$3.41

$0.00

Benefits to other users

Reduced congestion delay because of added capacity

On general purpose lanes: 24 – 33% lower delay

On local streets in corridor: 6 – 10% lower delay

No traffic spillover

Allows for enhanced transit in express lanes

Social benefits of reduced congestion

Income and frequency of use

Who would use express lanes?

Median income 13 – 19 % higher

Overall income distributions similar

When would drivers use the new express lanes?

Typically 2 – 3 one-way trips per week

Conclusions

Drivers take express lanes only when needed

Drivers at most income levels have the option

Campaign

CMAP is seeking opportunities for outreach

Partner agency boards and committees

Communities in project corridors

Legislators

News media

Seeking cooperative effort to implement congestion

pricing in the Chicago region

Thank You!

Jesse Elam, AICP

Senior Planner, CMAP

(312) 386-8688

jelam@cmap.illinois.gov

www.cmap.illinois.gov/congestion-pricing

73

A Collaborative Approach to Transportation Jane Addams Memorial Tollway (I-90) Corridor

American Planning Association National Conference Presentation

April 14, 2013

74

Overview of Tollway System

75

TAKE CARE OF EXISTING SYSTEM NEEDS

ILLINOIS ROUTE 53/120 EXTENSION

JANE ADDAMS MEMORIAL TOLLWAY (I-90)

$2.2 billion

ELGIN O’HARE WESTERN ACCESS

$3.4 billion

I-294/I-57 INTERCHANGE $719 million

ILLIANA EXPRESSWAY

Coordinate with Others

76

Regional collaboration Earth Day Transportation Summit I-90 Corridor Planning Council

Leverage resources U.S. Department of Transportation

grant Transit grant for Pace Local funding for interchanges

Ongoing outreach Public education Stakeholder involvement

Sustainable Planning…

Look Beyond Limits of the Tollway

77

Sustainable Planning…

Flexibility is Key

78

Starts with getting the most out of existing infrastructure

Anticipate what the future will bring

Build now to accommodate new technology later

Connected vehicles

Smart work zones

Active traffic management

Incident management

Sustainable Planning…

THANK YOU

79

I-90 Market Expansion Project

American Planning Association National Conference

Chicago, IL April 14, 2013 Charlotte O’Donnell, AICP

Senior Planner, Pace Suburban Bus

Pace Expressway Based Service

• 2011 Pace implemented

bus on shoulder

operations on I-55

• Visibility on corridor

increased

• Ridership increased

dramatically

• On time performance

improved

I-90 Background • Population : 760,113

• Employment : 485,170

• The corridor generates 13% of the region’s daily work trips

• 57% of Chicago CBD’s work trips are made by transit

• Currently, 2% of the I‐90 corridor’s work trips are made by transit

• 1 bus can take 35 cars of the road

• For every mile traveled on public transit, riders produce 95% less carbon

dioxide than driving.

Households 2010 2040 % Change

Randall 49,327 74,248 51%

IL-25 57,659 74,887 30%

Barrington 64,619 75,640 17%

NWTC 100,575 116,469 16%

Total 272,180 341,244 25%

2010 vs. 2040 I-90 Demographic Trends

Employment 2010 2040 % Change

Randall 66,419 114,178 72%

IL-25 80,368 126,019 57%

Barrington 84,882 104,114 23%

NWTC 253,502 283,144 12%

Total 485,170 627,455 29%

Retail Employment 2010 2040 % Change

Randall 6,757 23,337 245%

IL-25 8,032 33,588 318%

Barrington 10,219 33,689 230%

NWTC 18,854 55,984 197%

Total 43,862 146,598 234%

Population 2010 2040 % Change

Randall 145,094 218,490 51%

IL-25 171,989 222,761 30%

Barrington 184,047 215,621 17%

NWTC 258,983 304,891 18%

Total 760,113 961,763 27%

Source: U..S. Census, CMAP & APTA

Existing I-90 Services

Northwest Transportation

Center

Prairie Stone

Rosemont

Ran

dal

l R

oad

IL-

25

Bar

rin

gto

n

Ro

ad

Golf Road

IL-

59

Elm

hu

rst

Ro

ad

Mo

un

t P

rosp

ect

Ro

ad

Touhy Avenue

Arl

ingt

on

Hei

ghts

Ro

ad

606

O’Hare Airport

61

6 CTA Blue Line

Ridership on Existing Services

Route # Description

Avg. Daily Riders

(Q4 2012)

600 NWTC to Rosemont 241

606 Rosemont to NWTC 1,778

610 Rosemont CTA to Prairie Stone 410

616

Rosemont CTA to the

Chancellory 193

Approx. Total Daily Ridership 2,622

610

606 616 616

610

610

Vanpools on I-90

Currently, 82 vanpools

utilize the I-90 Corridor

serving locations:

• Prairie Stone

• Woodfield

• O’Hare

• Elgin

• Rockford

Expanded Services: System Concept

Prairie Stone

O’Hare Airport

Rosemont

Ran

dal

l R

oad

60

4

60

8

IL-

25

Bar

rin

gto

n

Ro

ad

Golf Road

IL-

59

606

Elm

hu

rst

Ro

ad

Mo

un

t P

rosp

ect

Ro

ad

Touhy Avenue

61

6

Big Timber Road

55

0

54

3

Elgin Transportation

Center

Des Plaines Oasis

Carpentersville

NWTC (Woodfield)

Dundee Road

Addison

Palatine

CTA Blue Line

Draft Park-n-Ride Concepts:

Barrington Road

605 607

605 607

Future Expressway Based Service

59

Proposed Pace

Future Expressway

Based Services

• I-57

• I-88

• I-90

• I-94

• I-290

• I-294

• Elgin-O’Hare

Expressway

Thank You! Contact information:

Charlotte O’Donnell, AICP

Pace Suburban Bus

charlotte.o’donnell@pacebus.com

Open Discussion

?

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