primaflor company presentation ppt

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From field… … to table

Growing innovation Serving

Quality

Respect Commitment

Healthy Fresh

Agricultural production company born in

1969 growing flowers, swapping

afterwards into salads and vegetables…

consolidated in the 80s as a reference

brand. …

... we are nowadays present, during 52 weeks of

the year, in markets, large distributors,

Supermarkets and HORECA, both with fresh

products and prepared salads, in Europe with the

whole range of products.

With more than 79 different crops

Turnover evolution(M€)

1987 - 2013

129.5

8

Volume production 12/13:

5.101 htas. cultivated

Volume production 12/13

CONTINENTAL: -Apollo

-Batavia

-Escarole

-Fine frisee

-Frisee

-Red oak leaf

-Green oak leaf

-Lollo rossa

-Lollo biondo

-Radicchio

-Butterhead lettuce

OTHERS: -Green chard

-Red chard

-Butternut squash

-Kaki

-Red cabbage

-Cauliflower

-Strawberry

-Pepper

-Carrot

-Cosberg

-Peeled garlic

Sales in Kg/units 12/13

OTHERS, 2.75%

Turnover per country 12/13 OTHERS, 2.75%

Food safety commitment

Fields location

4 different growing areas subject to seasonality: - 12-month non-stop production. - Providing national and international markets.

Coast fields

Middle fields

Mid- high

fields

High fields

Altitude Dec. Jan. Apr. Aug.

Nursery:

- Full control of traceability.

Own resources

• Weekly-planned crops

Own resources

Trial fields: Crop & varieties development.

Own resources

It permits testing up to 350 varieties at the same time.

Powerful and developed R&D aiming to adapt ourselves both to

our clients needs and market´s.

New products improvement

Our tendency and market novelties have a common ground:

Innovation

Factories and equipment : specialised production

Own resources

Commited to environment protection

Environmentally-friendly crops: we foster Co2 reduction, avoiding global warming.

Hydrological Resources from several sources. Pumping station, supplied with energy by its own water currents. Maximum water resource use.

Water and fertilisers optimization, being reduced up to 40-50%

in hydroponic crops.

Large herbicide and pesticide reduction, which

- prevents products from being damaged

- reduces damages in ground

- increases products useful life and uniformity.

Production Improvement in crop systems

About us

Fresh Prepared salads complements &

dressings

Prepared food

Customer relationship

Product

Innovation Quality

Serving

Trust

Balance

Supplier/Client

Value

Years of ideas, years of…

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