primary audience research
Post on 11-Jul-2015
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Last lesson you conducted to research into your audience. This was secondary research.
What do you think Primary Research is and can you think of any examples?
Know – The differences between open and closed questions.
Know – The difference between and qualitative and quantitative data.
Understand – How to structure a questionnaire for coursework.
Do – Create your questionnaire applying you knowledge and understanding.
Open & Closed Questions
• Open-ended questions are ones that require more than one word answers. The answers could come in the form of a list, a few sentences or something longer such as a speech, paragraph or essay.
• Closed questions are questions that require simple yes or no answers.
What type of question is this?
Is four plus four equal to eight?
Open & Closed Activity
• Sort the questions into those that are open and those that are closed.
• Extension – write one open and one closed question.
Qualitative & Quantitative Data
Quantitative
• Deals with numbers.
• Data which can be measured.
• Length, height, area, volume, weight, speed, time, temperature, humidity, sound levels, cost, members, ages, etc.
• Quantitative → Quantity
Qualitative
• Deals with descriptions.
• Data can be observed but not measured.
• Colours, textures, smells, tastes, appearance, beauty, etc.
• Qualitative → Quality
Qualitative & Quantitative Data Activity
Separate the information below into qualitative and quantitative data.
The can is red with a white stripe, it is 11cm tall. The
appearance of the drink is dark in colour and is best
served at 3 degrees celsius. The taste is unique and
has a distinct smell. Each can has 330mls of fluid. A
can costs 70p.
Student Questionnaire Example – Good but too many Quantitative questions.
Create your own questionnaire
• Your questionnaire should focus on what people want to see and what appeals to them.
• Your questions should require answers to be detailed, for example: What aspects of this film opening are interesting?
• Try to include both qualitative and quantitative questions and open and closed questions.
• You will show your audience an example magazine or opening alongside the questionnaire to give them something to focus their answers on.
Hot Seat
• On the computer screen you should display:• The questions
• The magazine or film that relates to the questions
• PhotoBooth
• You are going to ‘hot seat’ around the room answering each others questionnaires as video responses. You have 4 minutes to answer 1 questionnaire and you answer 5 overall.
• Home Learning – Print 5 more questionnaires and have them completed by hand.
Mastermind
Specialist area –Primary Audience Research
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