principled experiments in engaged journalism...jun 03, 2016  · search districts and schools find...

Principled Experiments

in

Engaged Journalism

Informed Citizen Akron

June 3, 2016

Research fellow

(2013-14)

Jake

Batsell

@jbatsell

Assistant

professor

• Based on visits to more than

25 news organizations in U.S./U.K.

• 100+ interviews

• Aimed at journalists, academics, students

and anyone else interested in the future of

news

• Part of CJR Books series

• More details: j.mp/engagedj

ENGAGED JOURNALISM(Columbia University Press)

Informed Citizen Akron • @jbatsell • 6.3.16

What is

engaged

journalism?My definition:

The degree to which a

news organization

actively considers and

interacts with its

audience

Informed Citizen Akron • @jbatsell • 6.3.16

I found that

news

organizations

are trying to

engage

audiences

in 5 main ways:

Informed Citizen Akron • @jbatsell • 6.3.16

1. Face-to-face engagement

Informed Citizen Akron • @jbatsell • 6.3.16

2. News as

conversation

Informed Citizen Akron • @jbatsell • 6.3.16

3. Serving the

‘passionate vertical’

Informed Citizen Akron • @jbatsell • 6.3.16

4. Search, explore, play

Informed Citizen Akron • @jbatsell • 6.3.16

5. Measuring

and

monetizing

the audience

relationshipTo survive, news

organizations need to

constantly earn the attention

of a loyal audience.

Informed Citizen Akron •

6.3.16

Thanks!More info:

j.mp/engagedj