principles of good print design
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Principles of Good Print Design
Module 3, Unit 5
Module 3, Unit 5
“Designers inspire, provoke, validate, entertain and provide utility for people. To truly connect, designers need to have compassion and empathy for their audiences. Designers need to understand the relationship between what they produce and the meaning their product has for others.”
AIGA, Ethnography primer
Module 3, Unit 5
Alumni Video – Working with Print Media
Module 3, Unit 3, Sub-Unit 5, Session 3 4
Module 3, Unit 3, Sub-Unit 5, Session 3 5
Module 3, Unit 3, Sub-Unit 5, Session 3 6
Module 3, Unit 3, Sub-Unit 5, Session 3 7
Module 3, Unit 3, Sub-Unit 5, Session 3 9
Module 3, Unit 3, Sub-Unit 5, Session 3 10
Proximity
Four Basic Principals of Design
Module 3, Unit 5
Alignment
Contrast
• With size, value, color and type
• White space
Repetition/Consistency
PRO XIMITY
Module 3, Unit 5
Module 3, Unit 5
DairyMilkEggsCheeseGrainBreadRiceFruitApplesBananasStrawberries
Module 3, Unit 5
DairyMilkEggsCheese
GrainBreadRice
FruitApplesBananasStrawberries
Module 3, Unit 5
Alignment
Module 3, Unit 5
Module 3, Unit 3, Sub-Unit 5, Session 3 17
Module 3, Unit 5
Module 3, Unit 5
REPETITION/CONSISTENCYREPETITION/
CONSISTENCYREPETITION/
CONSISTENCY
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STOP STOPSTOP
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Module 3, Unit 5
CONTRAST
Module 3, Unit 3, Sub-Unit 5, Session 3 24
Module 3, Unit 5
White space creates contrast and allows towering image tobe more prominent.
Also draws your eye fromvisual to text in a smooth flow
Oversized image createsdramatic contrast andemphasizes text thatreferences how tall ballplayers are.
Contrast in font type letsthe text stand out, but alsocreates consistency withthe basketball image
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different TYPES of contrast
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Module 3, Unit 5
Module 3, Unit 5
Module 3, Unit 3, Sub-Unit 5, Session 3 30
Typography
Typography
TypographyTypographyTypography
Typography
Typography
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•Concordant•Same font family•Variety of style
Type Relationships
Century Gothic (normal)
Century Gothic (bold)
Century Gothic (italic)Century Gothic (bold
italic)
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Times New Roman
Century Schoolbook
(your readers will notice, trust me)
•Conflicting•Avoid at all cost•Different fonts with similar features• Looks to be a mistake
Type Relationships
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Broadway fontTimes New Roman
•Contrasting•Very different font types together•Similar to contrast design principles•Exciting and appealing!
Type Relationships
Imagery
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Artwork/Illustration−Original design−Good for unique
species−Flexibility −Repetition and
Consistency−more time−maybe more money
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Original Photography−Powerful and
engaging−Realistic and
accurate−Specific to site or
species−Less flexibility with
design or repetition/consistency
Module 3, Unit 5
Stock Photography−Less expensive−Quick and easy to
procure−Hard for specific
needs−May be limitations
on use
Activity: Apply the Principles of Good Print Design to Professionally Developed Materials
Purpose: To begin applying and internalizing design principles
1. Pick several different ads 2. Analyze how the ads use, or don’t use the
previously reviewed design principles3. Fill in the Ad Critic Table4. Share your ideas
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Activity: Analyzing Poster Design
Purpose: To critically assess all elements of design in a creative concept
1. Use same posters you analyzed for Principles of Design
2. Analyze each one by applying the criteria provided in your Participant Guide
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PromptsModule 3, Unit 5
What messages are these symbols trying to get across?
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Activity: Using Prompts to Stimulate Action
Purpose: To consider simple prompts to stimulate and encourage desired behaviors
1. Sketch 3 prompts that might relate to your campaign
2. Do you think these prompts are worth incorporating in your campaign?
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Mini MediaModule 3, Unit 5
Activity: Analyzing or Creating Additional Mini-Media Pride Campaign Materials
Purpose: To critically analyze a variety of Pride campaign materials, and discuss what might be appropriate for your campaign
1. Look at Pride Handbook at different mini media ideas.
2. Group discussion on what may work best for you campaign.
3. Arts & Craft: Draw up some draft mini media!
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Activity: Distribution and Sponsors
Purpose: To think outside the box in terms of how to effectively leverage and distribute your mini-media
1. On your index card, write your site location, 1-3 messages and the mini-media you would like to use
2. Join group A or B3. Group B rotate at 1 minute intervals4. Group B read partner’s index card, offer
suggestions5. Share your ideas
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