print vs video ( online vs offline )
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Print vs Video ( Online vs Offline ). Dana Ludviga 6 February 2013 TF-CPR, Utrecht. Print ( offline ): - Short message delivery time - Limited visual space - Habbits die hard. Video ( online ): - Longer message delivery time - Multiple key messages - Tutorial - PowerPoint PPT Presentation
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Print vs Video (Online vs Offline)
Dana Ludviga6 February 2013TF-CPR, Utrecht
Print (offline):- Short message delivery time- Limited visual space- Habbits die hard
Video (online):- Longer message delivery time- Multiple key messages- Tutorial- Unlimited visual space- Current
NoticedUnderstoodRemembered
Fact: we have better recall for visual information
What people remember is the story
Print conveys factsVideo conveys emotions
Print and Video should complement each other
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