printing industries’ action agenda print21 “navigating the 21st century” printing industries...
Post on 28-Dec-2015
224 Views
Preview:
TRANSCRIPT
PRINTING INDUSTRIES’ ACTION AGENDA
PRINT21
“Navigating the 21st Century”
Printing Industries Association
of Australia
• The new environment
• The origins of PRINT21
• The role of Printing Industries
• What sort of industry will we see?
Presentation to theCreator-to- Consumer Workshops
October 2 & 3, 2001
Things will never be the same …
Telecom industryTelecom industry
main frames
desk top computing
PC-LANPC-WAN
Intranet/Internet
electronicpublishing and entertainment
IT IndustryIT Industry
Media IndustryMedia Industry
The
Converged
industry
The
Converged
industry
mobilitymobile/mobile
PSTN
PTNISDN
PC/Servers
NewTelecomIndustry
NewTelecomIndustry
3G/mobile Internet
Carrier class
MMM
WWW
WAP
NowNowSoonSoon
The Information Society
• Key driver for economic growth is knowledge
• Capital follows knowledge …
Relational, Organisational, Competency-
based
Information Society
Physical, Monetary,
Asset-based
Goods Society
Characteristics of the Information Society
• Information and content industries are important sectors
• Everyone has access to information
• Everyone needs skills to use it
• Structures of business and public life develop through information and communications technology
Australian Printing Industry
• One of the biggest economic groups in Australia
• Significant regional presence
• Around 6000 firms
• 99% are small and medium sized businesses
Today …
Industry Conditions Today
• A gradual slide in profitability
• Return on investment is deteriorating
• It is getting harder to do business
Industry Trends
5 to 10 YEARSNOW
Incrementalinitiatives
Naturalinertia
PrintingIndustryRevenue
Traditional Printing Industry Lifecycle
Where do we fit into this new world?Do we fit …?
The seeds of change
Industry Summit - October 1997
15 Associations & 40 companies
• a fund for the development of an Industry Plan• to raise the industry profile• greater co-ordination of industry activities -
general and political• to develop economic model of the industry
Canberra - March 1999
Major Forum to develop the Action Agenda
• Strong support from Senator Minchin and DISR
• Partnership with key industry players:- Graphic Arts Merchants Association of Australia- the National Paper Council- Australian Paper
The seeds of change
Emergence of PRINT21
Key Action Agenda findings:
Turnover is trending up but value adding is declining Capacity utilisation is extremely low Profit margins are declining Decline in return on investment Rapid technological change will continue “Trade” based industry image Training structures not keeping pace with technologies Poor management skills Lack of entrepreneurial focus Lack of understanding of customer needs
Launched in March 2001
• Industry convergence will accelerate and offers both challenges and opportunities
• The way business is done now is no longer a guarantee of survival
• Customers will increasingly look for ‘total business solutions’
• Create value through innovative business strategies, appropriate use of technology, intellectual capital and investing in human resources
PRINT21Summary of Key Messages
PRINT21 provides 12 recommendations:
1. Collate Industry Information 7. Encourage Innovation
2. Develop International Markets 8. Assess Low Capacity
Utilisation
3. Respond to Future Trends 9. Improve Capacity Utilisation
4. Identify Regional Opportunities 10. Leverage Technology & IT
5. Provide Business Tools 11. Promote Industry Capabilities
6. Provide People Solutions 12. Establish Implementation Group
PRINT21Working for the Industry
5 to 10 YEARSNOW
1ST CURVE
TraditionalPrintingIndustryLifecycle
Incrementalinitiatives
Naturalinertia
PrintingIndustryRevenue
The Emergence of PRINT212nd Curve
Adoption of the paradigm of the
‘converged’ industry
PRINT21
IS DESIGNED TOADDRESS THIS
GAP
5 – 10 YEARS
Incrementalinitiatives
Naturalinertia
Help to build emerging
businesses and
capabilities
The Emergence of PRINT21
PRINT21Working for the Industry
The PRINT21 package comprises:
• Action Agenda Research papers
• Business Diagnostic Tools
• Industry Economic Model
• Printing Industry Competitiveness Scheme (PICS)
• Enhanced Printing Industry Competitiveness Scheme (EPICS)
• EPICS Client Manager Service
Printing Industries’ Role
We are working to:
• Project manage the implementation of PRINT21
• Develop and deliver services that industry needs
• Provide a strong voice within Government
• Raise the profile and positive perception of the industry
The Multi-Media, Print andCommunication Firmof the 21st Century
• Innovative business planning – a strategic plan for the future
• Appropriate use of technology - manage technology, not be managed by technology
• Investment in people – commitment to the development of intellectual capital
• Customer Focused – able to establish ‘value’ relationships with its target marketplace
The Future ...what do book printers need to do?
• Manage digital content for their customers
• Exploit their sources of intellectual capital
• Reconfigure their processes to provide efficient and responsive digital workflows (Print on Demand)
• Develop deeper, ‘value-added’ customer relationships
• Understand digital rights management
• Understand customers’ emerging markets
• Develop ‘value chain’ management strategies
Printing Industries’ Role
MISSION
“… to be the catalyst for the prosperity of the print, packaging and visual
communication industry in Australia.”
• Discover more about your business• Make better decisions• Guide change• Improve competitiveness
PRINT21 BUSINESSDIAGNOSTIC TOOL KIT
STEP 1 - FOSTERING INNOVATIVE BUSINESS PLANNING
Eight Tools designed for the industry:
1. Financial Analysis 5. Company Analysis2. Industry Analysis 6. Environment Scan3. Customers 7. Essential Resources4. Competitors 8. Strategy Formulation
PRINT21 BUSINESSDIAGNOSTIC TOOL KIT
PRINT21 BUSINESS DIAGNOSTIC TOOL KIT
4 Stage Roll-Out
• Deliver PRINT21 Folders/Tools to industry• Promote awareness• Tools Seminars• PrinterCoach
Printing Industries’ Role
PRINT21 Working for the Industry
The PRINT21 business package is designed to restore profitability and
allow firms within the industry to invest in and develop new markets
and services.
top related