printvenue (1)

MANUFACTURING MODEL

PRESENTED BY:

E.SURESH(138919)

G.SIVA SREE(138920)

ARUNMAI(138921)

G.SIRI (138922)

Manufacturing Model

Suppliers Manufacturerss

Delivery Customer

Places an order

If stock is not available with manufacturer , procure from supplier

About Print venue.com

• New standard of quality and service for online commercial printing

• Founded by Sourabh Kochhar in june 2012,ex employee of Mc.kinsey&co.

• Started business by printing business cards and now it has expanded product portfolio to 200 items.

• Expanding business into Singapore.• It is funded by Rocket Internet Group headquartered at Berlin.

Products

Web architecture

Framework

• Expansion Plans: Expanding into major markets like Singapore which

accounts for about 15% of the total revenue

Plans to expand into south east Asian countries.

• Location and Facilities: Located at Gurgoan It has 500 skus ( Stock Keeping Units)

Competitive comparisons

• Printvenue offers diverse product of more than 300.

• Its customization and delivery is expensive

• Doesn’t provide printing for home parties.

• Also provides Kitchen ware (but very less designs)which other websites do not provide.

• Several players like Vista print,printo, Delhi based Printbazaar and printland are its major competitors. Printland offers printing solutions for home parties and offer products at low cost

• Print bazaar also offers printing solutions for home parties

• Vista print has an edge over printvenue in providing low cost and few products which are not sufficiently available in printvenue like laptop bags.

STRENGTHS WEAKNESSES

1. Provides product diversification2. Offers customized products3. Offers quality products4. Expanded its customer base in a short

span5. High secure payments

1. Limited to only few brands2. Too costly 3. Reach ability4. Inventory maintenance5. Charges more on the services they

provide .

6. Weak logistics.

OPPORTUNITIES THREATS

1. Can provide customized kitchen designs

2. Can increase its target segmentation

3. Can expand globally

1. Competitors like Vistaprint.

2. Local sellers.

SWOT ANALYSIS:

Suppliers

• Pens- Parker , symphony , imperial , Cobalt , Sheaffer.

• Pen drives – HP , PNY hook attacher .• Bags- Kara • Wallets – Kara

Security

• Uses SSL(Secure Socket Layer) protocol for payments• GeoTrust maintains the security• This is a large digital certificate provider• GeoTrust is acquired from Verisign by Semantic for $1.28b• Collaberated with 17 banks.

PAYMENT SYSTEM

Challenges

• Reachability to all the age-groups .• Reachability to rural India• Customization in a country like India where we have diverse

cultures and complexities.• Inventory maintenance.

Suggestions

• Promote intensively through social networking sites, Television Ads.

• Cut shipping charges by maintaining good logistics.• Charging for COD may not attract many customers.This

should be given a thought

References

• Kenneth c.Laudon “e-commerce” 2008, 4/e.• http://www.printvenue-blog.com/2013/11/prin

tvenuecom-zooming-ahead-with-rocket.html retrieved on 4/08/2014 at 7:30 p.m

• http://www.printvenue.com/ retrieved on 4/08/2014 at 7:00 p.m

• http://in.linkedin.com/in/saurabhkochhar retrieved on 4/08/2014 at 7:36 p.m

• http://infobros.com/tag/printvenue/ retrieved on 4/08/2014 at 9:40 p.m