privy - email list growth automation for retail
Post on 19-Jul-2015
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List Growth AutomationSpring 2015
Email databases are highly valuableRetailers need better ways to grow their email database of prospects to leverage new remarketing capabilities.
Past solutions have included:● Email list rental and/or append (notoriously
poor performance)● Get customer email addresses at checkout● Hidden newsletter signups
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Anonymous Audience
Email List
Privy is focused on email list growth
Privy unifies the workflow of acquiring and activating new emails for marketers
Our solution includes:● Customizable email signup site widgets, landing pages, in-store apps
● A/B testing and measurement of multichannel offer-driven email signups
● Real-time analytics and email profiles
● In-and-out API integrations with eCommerce and remarketing platforms
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Automate top of funnel workflows based on objective
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Anonymous Audience
Primary Objective:
Capture Email
In-store visit Online Checkout App Download
Secondary Objective:
1: Create a list signup program
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● Use Privy to A/B test and optimize offers against claims and conversions
2: Distribute using widget, landing page, or app(a) Customizable on-site widget
(b) When clicked, users enter email to claim offer
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(c) or link to a landing page from any distribution channel (facebook, twitter, retargeting, etc)
(d) field marketer or in-store list growth app
3: Optional: turn on offers for conversions (online, offline, or app download)
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4: Real-time multichannel analytics
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5: Customer Segmentation & List Export
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Business Results
● Growth in your email subscriber database
● Measure the best channels for driving quality list growth and conversions
● Remove IT dependency for workflow. Platform agnostic.
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Our clients
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Questions?
Contact:Dan Scudderdan@privy.com617-413-1513
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