priya mathur fiama_gel_bar
Post on 13-Jan-2017
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S. T .P
ON
Beautiful you , today , tomorrow
SEGMENTATION :
Grouping people according to their similarity related to a particular product category.
The Fiama Di Wills product is segmented into basically two parts:• Men• Women
Geographical Location: Based upon where people live.
Demographic: Based upon age gender and income level.
Behavioural: Psychographic , Benefits.
By making the price cheaper :-
they target each type of audience so that every one can afford the product and increase the sale of the product.
TARGETING :
Targeting is a phase , done accordingly to the segmentation.
After segment the audience, company target the favourable audience.
POSITIONING
Natural Content
Chemical
Common packaging
Innovative packaging
• After process of targeting performed, company position or set itself at a certain position.
THANK YOU!!!
To : Sushant Nanda FRoM :
Priya MaTHURPGDM2/1522
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