proactive pr: one pr strategy for all
Post on 17-Jan-2015
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In our digital world, tactics are constantly changing, but strategy should remain constant. A PR strategy that doesn't include real-time components is like a sandwich with no meat. Presented at CASE Indiana, November 2013. Accompanying handout at http://cksyme.com/wp-content/uploads/2014/10/CASE-Indiana-presentation-notes_One-PR-Strategy.pdf
TRANSCRIPT
PR StrategyFor All
GOST
ProactivePR
1. Build your advocate armies
2. Build your tactical tool chest
3. Power to the people!
Crisis:An event or series of dynamic, unstable events that alter the course of business as usual and have the potential to impact life, resources, and reputation.
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Website: www.cksyme.orgEmail: chris@cksyme.orgOn Twitter: @cksymeOn LinkedIn: chrissymeOn Pinterest: cksymeOn Google+:Chris Syme
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