process: jungagain branding

LILABURNS

2011

PROCESS /

BRANDING

The project begun with a brief listing several categories of businesses to brand. I was assigned to create an existential detective agency.

Through the project, we would generate a logotype, stationery, specific collateral, and endtags.

ORGANIZATION

SØREN KIERKEGAARDEXISTENTIAL INFLUENCES:

IT ALL BEGINS WITH RESEARCH, LISTS, AND MINDMAPS.

FRIEDRICH NIETZSCHE

CARL JUNG

possible names:

1. JUNG AGAIN(using Jungian philosophies to console the client losing touch with their youth

2. KIERKEGUIDE(guiding the client through this confusing time via existential methods)

3. MIDDLE MEN(facilitators between the client and their crisis)

TAGLINE“Growing up is rough, we’re here to make it easier.”

The company was generated based on:

1. The works of Søren Kierkegaard, Friedrich Nietzsche, and Carl Jung

2. The existential detectives of the film “I Heart Huckabees”

3. The iconic mid-life crisis

ENDTAG PROPOSAL USING WOODY ALLEN’S MID-LIFE CRISIS MONOLOGUE FROM ‘ANNIE HALL’

“MAGNIFICATION” “RORCHAK” TICKING TIME