product catalog 2015...metalmecanica is the only publication covering the latin american...
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Strategic Latin American partners of
www.metalmecanica.com/mediakit
Total access to the top metalworking industry decision-makers in
Latin America
@r_metalmecanica
PRODUCT CATALOG 2015PRINT & ONLINE MEDIA - DIRECT MARKETING SERVICES - EVENTS
Metalmecanica is the only publication covering the Latin American metalworking industry on a pan-regional basis, reaching 20-countries throughout Mexico, Central and South America, and the Spanish-speaking Caribbean. The magazine publishes 6 issues per year.
PERMANENT EDITORIAL FEATURES:
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TECHNICAL FOCUS:
DIRECTORIES:
PRODUCT FOCUS:
SPECIAL REPORTS:
SHOW COVERAGE AND/OR BONUS DISTRIBUTION:•••••••
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PRINT ADVERTISING
20-Years Experience in Latin America!
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Industry TodayMachining5 Axis MachiningMultitasking MachiningLathe/MillingGrindingTools and ToolholdersMetrology and InspectionSoftwareForming and FabricatingVertical MarketsAerospace Industry
Directory of Distributors2016 Source Book/Buyer’s Guide & 2016 Industry Forecast
Mexican Autopart Industry: Overview of Tiers1 Suppliers Latin American Moldmakers Industry Performance, Technology and Market TrendsTop 5 Suppliers for the Metalworking Industry (Mexico)Latin American Autopart Manufacturers, Industry Performance, Technology and Market Trends
Turn/Mill MachinesCutting ToolsTurning and Machining CentersEMO 2015 Preview
Expomanufactura 2015 Monterrey- MexicoTECMA 2015, Mexico D.FFeimafe 2015, Sao Paulo, BrazilMoulding Expo 2015, GermanyAutoparts Manufacturing Event, Queretaro, MexicoAMT 2015, Detroit-MexicoEMO 2015, Milan-Italy
E-MAGAZINETop Content & Instant Delivery!
ABOUT THE PRODUCT
AVAILABLE ADVERTISING PRODUCTS
Metalmecanica digital offers the same content available in the print magazine with the added value of an expanded circulation that reaches beyond the subscriber base of the print media. It offers powerful multimedia communication capabilities such as Videos, PowerPoint presentations, Sponsorship banners and Theme Tabs that add life to your commercial messages and trigger immediate communication from potential buyers.
Digital Magazine Sponsorship
View Presentations Buttons
Live Links
Theme Tabs
WEB ADVERTISING
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MARKETING SERVICES
Contact your Sales representative at www.metalmecanica.com/mediakit/sales_reps
ONE-TO-ONE MARKETINGPersonalized Twin Covers & Inside Front Cover Ad
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MARKETING SERVICES
General Description
Package Description
The twin cover* resembles the real cover of the magazine with a catchy and personalized headline allusive to the advertiser’s name and technology, and a full-page advertisement in the inside front twin cover that can also include variable data
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Personalization via “digital variable data printing” can be applied to both the cover and the clients own inside front twin cover ad.The twin cover will be glued to the real magazine cover.The twin cover could be delivered to the full circulation run or specific target-groups based on the demographic breakdown of the BPA readership audit.
editorial team.
ONE-TO-ONE MARKETINGPersonalized Twin Covers & Inside Front Cover Ad
Contact your Sales representative at www.metalmecanica.com/mediakit/sales_reps
Please refer to BPA Worldwide audit for details of readership size and demographic breakdown for possible selection of target groups. See page 32-34 for details.
* Creative covers different from the main-cover image could be allowed, based on approval by the magazine’s
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ONE-TO-ONE MARKETINGPersonalized Info-Letters
MARKETING SERVICES
General Description The Info-Letter consists of a 4-color single or doublesided direct mail letter that includes “personalization” via he use of digital printing technology. This “turn-key” project includes production and shipment of the Info-Letter polybagged within one issue of the magazine.
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MARKETING SERVICES
ONE-TO-ONE MARKETINGIndustry Segment Report Sponsorship
Contact your Sales representative at www.metalmecanica.com/mediakit/sales_reps7
SPECIAL REPORT SPONSORSHIPIndustry Segment Report Sponsorship
MARKETING SERVICES
Contact your Sales representative at www.metalmecanica.com/mediakit/sales_reps
General Description The Special report sponsorships allow suppliers to be in front of top metalworking professionals in Latin America, by having a prominent participation in a deep market report that captures the current state of the industry in terms of its performance and business outlook.
Package Description The advertising package includes:Sponsorship mention and logo in the opening page of the reportA full-page 4-color ad either facing the first page of the report or immediately following the first page. In either case your advertisement will be the first one featured within the report.
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MARKETING SERVICES
ONE-TO-ONE MARKETINGWrap Around
The 1/2 wrap-around consists of a 4-color one sided piece that sits on top of the cover and is glued to the advertiser’s ad within the folio of the magazine. This high impact advertisement captures the attention of the reader right on the cover and allows this attention to continue to flow to the advertiser’s ad within the folio of the magazine. The 1/2 wrap-around could be designed using the power of “personalization” via the use of digital printing processes. This “turn-key” project includes production and shipment of 1/2 wrap-around with one issue of the magazine.
Contact your Sales representative at www.metalmecanica.com/mediakit/sales_reps
MARKETING SERVICES
ONE-TO-ONE MARKETINGWrap Around
The photos shown here illustrate a 1/2 WRAP AROUND without personalization printed on 150 gram paper.
Wrap Around
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PRINT BUYER’S GUIDEEnhanced Listing OptionsBe a part of the most complete International industry Directory in Latin America. Enhance your basic company listings via multiple product-listing ads in the various Product Category Sections of the guide and via special features designed to highlight your company’s Alphabetical Listing.
4 Color logo
EQU
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TO A
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TO A
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PAG
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4 Color logo
4 Color Photo
Text (max 180 words)
Text (max 180 words)
To register your company in the online Buyer’s Guide, or to review/update your current listings, please log-in to www.metalmecanica.com/buyersguide. We can only guarantee the inclusion in the print issue to advertisers in this edition.
Tel + Fax, E-mail Contact, Web Site, Reader Service
PLATINUM LISTINGS
4 Color logo
Tel + Fax, E-mail Contact, Web Site, Reader Service
SILVER LISTINGS
Contact your Sales representative at www.metalmecanica.com/mediakit/sales_reps
GOLD LISTINGS
ANNUAL BUYER’S GUIDE
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INFO - FILES ALPHABETICAL LISTINGS
ENHANCED ONLINE BUYERS GUIDE LISTINGSLogo (*) Videos
Results from Buyer’s Guide Searches will display companies with Enhanced Listings first in alphabetical order, including the company description to increase your company visibility and click-through rate. Links to CALL FREE, Showrooms and Videos are also provided when applicable.
Infofile:Offer your product literature or showcase a picture of your website, with a color photo and 35 words (we translate them into Spanish free), as well as your company information.
* Includes Video icon in all Buyer’s Guide searches to differentiate companies that have videos from those that do not.
Buyer s Guide advertisers get extra attention
with their directory listings
Description
ANNUAL BUYER’S GUIDE
LOGO + 50 WORD COMPANY DESCRIPTION PRICES:
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Price: $830
4-Colorlogo:PRICE$280
YellowHighlight
PRICE$10
$5,280 Full year
VIDEOS (OPTIONAL)*
CALL FREE BUTTONConnecting Buyers & Suppliers by Phone and Free of Charge!
VALUE ADDED SERVICE TO MULTIMEDIA ADVERTISERS
This service is available exclusively to Advertisers who invest a minimum of US $13,000 in the current calendar year.The service will be provided as long as the advertising program is active. If a cancellation that lowers the minimum investment requirement occurs, the Call Free button will be deactivated.It is highly recommended participating Advertisers allocate a Spanish speaking person to answer the phone calls that will be originated from Latin American buyers.It is also recommended participating Advertisers provide an automatic answering service with a message in Spanish for calls received outside Latin American countries, as well as between Latin American and North America, Europe and Asia, will require the use of an answering machine with a message for calls outside office hours.It is recommended that international suppliers use the phone number of a central office or master distributor in Miami, or in a major city in Latin America, to improve the opportunities of receiving live calls during the normal office hours of the people generating the calls. These central offices and/or master distributors must be advised of this new service and be instructed to route the lead to the appropriate person within the organization.
The Call Free button is featured in the print and digital magazines, as well as in key areas of the portal to facilitate one-to-one conversations between you and your potential buyers:
The Call Free button is a new feature that allows Suppliers that advertise in our print and online media, to receive phone calls from potential buyers in Latin America, free of charge to either party.
Off and online links to www.metalmecanica.com/contactthesupplier page where an Advertiser’s index including the live CALL FREE BUTTON is available.
Results from Buyer’s Guide searchesYour Buyer’s Guide listingYour Showroom*The Advertiser’s Index in the new “Contact the Supplier” section of the portalIn the Supplier News Modules of the Newsletters
*Limited to Showroom advertisers only
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PRINT AND DIGITAL MAGAZINES:
ONLINE MEDIA:
CALL FREE BUTTON
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