product management in the enterprise byryan duguid - agile malaysia june 2015

Ryan Duguid is Vice President of Product at Nintex, where he is responsible for setting product and platform vision, driving continuous innovation, and delivering technology to help organizations around the world solve everyday business process problems. Ryan joined Nintex from Microsoft, where he was responsible for the content management business in the SharePoint Product Group.  During a career that spans more than 20 years in the technology sector, Ryan has built a number of successful small businesses, led the global expansion of a New Zealand software consultancy, and helped connect the island nation of Niue to the internet. Ryan holds a BS in Computer Science and Psychology from Victoria University of Wellington, New Zealand. 

NintexQuick and Easy Workflow Automation

Automate your everyday processes in minutes, not weeks. Power your business with the perfect fusion

of people, processes and content.

Ryan Duguid

Product Management in the EnterpriseRyan Duguid, VP of Product

a bit about me…

why product management?

...to develop amazing software

that customers love.

amazing softwaresolves a customer problem

delivers clear return on investmentcreates stakeholder value

customers lovewill choose you over the competition

will happily part with dollarswill recommend to otherswill come back for more

sounds easy, right?

press briefing

user testing

focus groups

product demos

customer calls

release planning

launch planning

pricing strategy

competitive analysis

roadmap prioritization

evangelist

analyst calls

design workshops

business case development

stakeholder management

messaging and positioning

documentation

community management

training

channel readiness

need a framework?

stoplook

listenlearn

analyzeprioritize

definebuild

preparelaunchrepeat

time to scale up?

every one of these…

used to be one of these…

you start like this…

and end up like this…

Product Marketing

Product Manage

ment

User Experience

User Assistanc

e

or more likely like this…

PM Product 1

PM Product 2

PM Product 3

PM Product 4

then this…

PM Feature Area 1

PM Feature Area 2

Data Scientist

Pricing Specialist

Compete Analyst

Business Manager

and perhaps this…

everything changesand

nothing changes

want to learn more?

OnlinePragmatic MarketingSilicon Valley Product GroupHow to be a good product managerMind the ProductBrainmatesPichler Consulting

In printThe Product Managers Desk ReferenceManaging Product ManagementAgile Product Management with ScrumInspired: How to create products customers loveThe Art of Product Management: Lessons from a Silicon Valley InnovatorThe Innovator's DilemmaConsumption Economics: The New Rules of Tech

© 2015 Nintex Corporation. All rights reserved.

Ryan DuguidEmail - ryan.duguid@nintex.com

Twitter - @pvtrd

Linkedin - www.linkedin.com/in/ryanduguid