product placement akib
Post on 08-Jun-2015
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InMovie Product Placements.
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IN Movie Product Placement.
“There is nothing accidental in a frame of a movie Like
“Bodyguard 2011” & “Don 2006.”
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Inclusion of branded products, logos, or insignia in a movie is called PVP
Plug versus Placement:a “plug” is an on-camera mention of a brand, usually delivered by a celebrity.
Placement usually integrates a brand into a scene or story line.
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Brand placement had a significant effect on brand image.
Placements can be effective even if they are not consciously recalled
About 70% of visual exposures are
less than five seconds.
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How It works? This may seem a bit confusing, but really, it's quite simple. The
majority of us are getting tired of ads. Today's consumer is inundated with advertising everywhere: billboards, magazines, buses, newspapers, the Internet... And these are just the usual suspects.
More and more ad-space is popping up every day. From people walking down the street wearing signs, to flyers on our cars and in our mailboxes-- we see ads all day.
When it's a product placement. Once mainly found only on the big screen, product placement has been making quite a few appearances on TV .In this article, we'll explain what product placement is and examine how it is used in movies, television.
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Types of placements
Visual: a branded product serves as a prop in the scenery or background
Audible: A character refers to a brand by nameUse: A character uses a productIntegrated: the brand is integrated into the
story line. Integrated placements are the most effective
Virtual placements: (digitally added after the fact)
Lets see some of Examples!!!.
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Audi Q7 – Bodyguard 2011.(type- Visual).
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Some More Stills!.
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Audi Q7 Audible & visual
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Sony Vaio Laptop (type- visual & integral.)
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Some More Stills from movie.
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Sony Laptop (Integral & visual)
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Blackberry Mobile! (type-visual)
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BlackBerry Mobile (audible Type)
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BlackBerry (Audible & integral)
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Don 2006.
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Motorola Phone (type-visual)
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Motorola phone (integral &visual type)
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Oakley Sunglasses(Type – visual)
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THANK YOU!
PRESENTATION BY:
AKIB SIDDIQUI
FU1, 02.
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