product spotlight webinar• fundraising email outreach is about growing your audiences and...

Product Spotlight Webinar

EmailNow powered by Emma:A powerful tool that enables you to reach out to your constituents and grow your organization

Velma HutchinsSales Associate

Network for Good

total funds raised:$640,000,000

total nonprofits served:

66,000

Meet Network for Good

• Enhancing your website presence• Engagement• Education• Communicating with your audiences• Informing• Fundraising

Email Outreach is About Growing your Audiences and Potential Fundraising

Opportunities

Why do I need an email service provider? What’s wrong with using Outlook?: Got Good

Looking Emails and Feedback?

• EmailNow powered by Emma was built by email marketing experts to do the tough stuff for you.

• It allows you to send beautiful email appeals without having to become a designer or a software engineer – or someone who knows HTML or CAN-SPAM laws.

Introducing EmailNow

• Creating your email newsletters and campaigns has never been so user friendly!

• You'll start by opening the blank template and then choosing one of nearly 39 layouts for the content you'll add to it.

• Go one column or two, add images and captions—it's all in your hands.

Can I Really Do This?

• Provides an easy-to-navigate dashboard

• From the dashboard you can manage your audience, create your campaigns, and take a look at responses.

EmailNow: User-Friendly

• User Friendly

• Gather information about your contacts with fields

• Easy import

• Search & segment

• Unlimited signup screens

• Surveys & Forms

• Blank template

• 39 Layouts

• Automatic SPAM Proofing

• Send whenever you want

• Real-time response tracking

• Triggers & Follow-ups

• Unlimited phone & email support

EmailNow’s Finest Features

• In addition to online help we also provide online tutorials that cover Audience, Campaigns, and Responses.

• Personal Onboarding!• Don’t forget that you

also have access to our terrific Customer Support team.

EmailNow: User-Friendly

• For each of your audience groups (lists) we have a number of standard fields such as first and last names, address, city, state and zip.

• You can also create an unlimited number of your own custom fields.

EmailNow: Know Your Subscribers

Three easy ways to add new subscribers:• Import from Excel or CSV format.• Import from a campaign in Salesforce.• Or, add members individually.

EmailNow: Easily Import Your Audience(s)

• Based on your group fields, you can do targeted emails with our Search & Segment feature.

• You can create a search based on your fields (such as city, state, zip).

EmailNow: Send Targeted Messages

• EmailNow enables you to create a web sign-up form or forms.

• By having the form on your website (easy to find) you can grow your list organically.

EmailNow: Gain New Subscribers on Your Website

• Have you used Microsoft Word? Then you can use EmailNow! The options are point-and-click—no HTML required (unless you prefer to go that route).

• Start with a blank template or you can have us create stationery for you (for $99).

• You can use a variety of different layouts (39, actually).

• Editing features enable you to choose fonts, add bullet points, links, etc.

EmailNow: Create Your Campaigns

• EmailNow provides real-time reporting.

• You can see emails sent, bounced and opened.

• You can check out your URL click-throughs and create searches based on those results for targeted follow-up.

EmailNow: Receive Feedback and Learn as You Go

Save the Manatee Club Sign-up Form

Save the Manatee Club: Paddle Tales E-Newsletter

EmailNow Example: Prevention Research Center: Fitting New Orleans Signup Form

EmailNow Example: Prevention Research Center: Fitting New Orleans Custom Stationery

EmailNow Pricing• One-time set-up fee: $49

• $29.95 monthly fee (Additional emails are only $2/per thousand—that's only $0.002 per email)

• Custom stationery: $99

• Includes up to 20,000 emails per month!

Next Steps

• Call me directly at 240-223-2652

• Or, email me: velma.hutchins@networkforgood.org

• Visit us: http://www1.networkforgood.org/for-nonprofits

• User Friendly

• Gather information about your contacts with fields

• Easy import

• Search & segment

• Unlimited signup screens

• Surveys & Forms

• Blank template

• 39 Layouts

• Automatic SPAM Proofing

• Send whenever you want

• Real-time response tracking

• Triggers & Follow-ups

• Unlimited phone & email support

EmailNow’s Finest Features

Questions

Thanks for your time!