professional travel bloggers itb asia panel discussion

HOW TO BUILD AN ONLINE COMMUNITY FOR YOUR BRAND

www.travelbloggersassociation.com

• Digital Marketing Manager Bask Resort

• PTBA Member

• 15 Years Online Sales and Marketing

www.baskgilimeno.com

Your Moderator: Claudio Cuccu

Professional Travel Bloggers Association www.travelbloggersassociation.com

Questions? Just text +65 9156 1150

• Founder Bitten By The Travel Bug

• Freelance Travel Writer for Forbes and AFAR

• Brand Ambassador for Shell Australia

www.bittenbythetravelbug.com

Your Panelists: Nicole Smith

Professional Travel Bloggers Association www.travelbloggersassociation.com

Questions? Just text +65 9156 1150

• PTBA Board Member

• Award-winning travel blogger

• Published travel writer and photographer

• Online travel marketing consultant

www.xpatmatt.com

Your Panelists: Matt Gibson

Professional Travel Bloggers Association www.travelbloggersassociation.com

Questions? Just text +65 9156 1150

• Blogging since 2008

• Author of over a dozen travel books

• More than 1700 blog posts published

www.oneweirdglobe.com

Your Panelists: Chris Backe

Professional Travel Bloggers Association www.travelbloggersassociation.com

Questions? Just text +65 9156 1150

• Website UI Specialist at Venere.com

• Founder RomeLoft.com

• Founder InBali.org

• SEO Guru

www.inbali.org

Your Panelists: Matteo Ionescu

Professional Travel Bloggers Association www.travelbloggersassociation.com

Questions? Just text +65 9156 1150

1. Why Content Marketing Matters to You

2. Tips For Building Your Online Community

3. How Bloggers Can Help You Achieve Your Goals

4. Audience Q&A

Session Outline

Professional Travel Bloggers Association www.travelbloggersassociation.com

Questions? Just text +65 9156 1150

Why Content Marketing is Essential

Professional Travel Bloggers Association www.travelbloggersassociation.com

43% of holiday makers use social media on holidayWTM Industry Report 2013

Questions? Just text +65 9156 1150

Why Content Marketing is Essential

Professional Travel Bloggers Association www.travelbloggersassociation.com

68% of travellers seek inspiration online prior to travelingWTM Industry Report 2013

Questions? Just text +65 9156 1150

Why Content Marketing is Essential

Professional Travel Bloggers Association www.travelbloggersassociation.com

33% of US travellers seek information from blogsUNWTO Study on the US Outbound Travel Market

Questions? Just text +65 9156 1150

Why Content Marketing is Essential

Professional Travel Bloggers Association www.travelbloggersassociation.com

Social media...now plays a major role in travelITB World Travel Trends Report 2013

Questions? Just text +65 9156 1150

How To Build Your Online Community

Professional Travel Bloggers Association www.travelbloggersassociation.com

Questions? Just text +65 9156 1150

Building Your Brand’s Community

Professional Travel Bloggers Association www.travelbloggersassociation.com

How would you build a new blog’s readership as quickly as possible?

Questions? Just text +65 9156 1150

Building Your Brand’s Community

Professional Travel Bloggers Association www.travelbloggersassociation.com

What’s the most popular post on your blog? Why? Do you think you could replicate that

success?

Questions? Just text +65 9156 1150

Building Your Brand’s Community

Professional Travel Bloggers Association www.travelbloggersassociation.com

If you could only belong to one social network other than Facebook which one would it be, and

why?

Questions? Just text +65 9156 1150

Building Your Brand’s Community

Professional Travel Bloggers Association www.travelbloggersassociation.com

What’s in and what’s out in social media marketing in 2015?

Questions? Just text +65 9156 1150

How Bloggers Can Help You

Professional Travel Bloggers Association www.travelbloggersassociation.com

Questions? Just text +65 9156 1150

How To Work With Bloggers Can Help You Achieve Your Goals

Professional Travel Bloggers Association www.travelbloggersassociation.com

How have you worked with travel brands in the past?

Questions? Just text +65 9156 1150

How To Work With Bloggers Can Help You Achieve Your Goals

Professional Travel Bloggers Association www.travelbloggersassociation.com

Can you tell us about a successful blogger campaign you’re familiar with?

Questions? Just text +65 9156 1150

How To Work With Bloggers Can Help You Achieve Your Goals

Professional Travel Bloggers Association www.travelbloggersassociation.com

What value do you provide to industry partners? How do you price your services?

Questions? Just text +65 9156 1150

How To Work With Bloggers Can Help You Achieve Your Goals

Professional Travel Bloggers Association www.travelbloggersassociation.com

How can you choose a blogger to work with?

Questions? Just text +65 9156 1150

How To Work With Bloggers Can Help You Achieve Your Goals

Professional Travel Bloggers Association www.travelbloggersassociation.com

What’s the best the best way to get started working with travel bloggers?

Questions? Just text +65 9156 1150

TBC Asia Sri Lanka, November 14 – 18www.tbcasia.com

Q & A

Professional Travel Bloggers Association www.travelbloggersassociation.com

Questions? Just text +65 9156 1150

We are here to help you

Professional Travel Bloggers Association www.travelbloggersassociation.com

If you have any questions we are will meet with you to answer them

Questions? Just text +65 9156 1150

Contact Us

Professional Travel Bloggers Association www.travelbloggersassociation.com

Matt Gibson: xpatmatt@gmail.com +65 9156 1150

Nicole Smith: nicole@bittenbythetravelbug.com

Matteo Ionescu: matteo@inbali.org

Claudio Cuccu: claudio@baskgilimeno.com

Chris Backe: chrisbacke@gmail.com

bit.ly/ITBAsia2014