professor eileen martin presentation on taking a strategic institutional approach to access and...
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Taking a strategic institutional approach to
access and student success
Professor Eileen MartinDeputy Vice-Chancellor (Academic)
Strategy for Access and
Student SuccessOFFA
Agreement
So how do you develop and implement a ‘strategic approach’?
OFFA Agreement
Institutional Plan WPSA Equality Act
Academic Strategy
Learning and
Teaching
Business Engagement
StrategyResearch Strategy
Marketing and
Recruitment Strategy
Financial Forecasts
Mission and Vision
E&D Strategy
Retention and
Progression Strategy Fees
Strategy
WP Strategy
Values
Character
Aims
• Agreement can help establish clear process
• Define the ‘How?’ to deliver the strategies’ ‘What?’
In other words…
Irrespective of the ‘type’ of institution access agreements have relevance it is just the emphasis which is nuanced. The participation and success of students is of importance to us all.
The Teesside ContextMission
Providing opportunities, driving enterprise, delivering excellence
Working in partnership to enable individuals and organisations to achieve their potential through high quality learning, research and knowledge transfer
The Teesside Context• One of the sector’s leading institutions for
recruiting WP students• Over 80% OFFA countable student population• Strong regional recruitment with a range of
WP characteristics• Extensive collaborative arrangements for
delivery
The Process
• Getting institutional ‘buy-in’ at all levels – How?
– ‘alignment’
The Process
• Start with the data, across the whole student lifecycle
• Analysis of data
The Process
• Analysis of data –where are we?
• Identifying trends –where are we going?
• Clarifying and defining strategic objectives–where do we want to go?
The Process• Establishing targets– What will move us there?
• Identifying actions– Who is going to do what?
• Establishing resources– What do we need to commit?
• Monitoring– How do we measure?
The Process• Consultation– Management– Staff at all levels – Students– Collaborative partners
• Involvement• Ownership
The Process • Must be dynamic, ongoing, and progress
evaluated and reported at established institutional fora e.g. – recruitment/admissions committees
– Learning and teaching committees – E&D events – Student experience partnership
committee
WPSA
OFFA Agreement
Institutional Plan
Equality Act
Academic Strategy
Learning and
Teaching
Business Engagement
StrategyResearch Strategy
Marketing and
Recruitment Strategy
Financial Forecasts
Mission and Vision
E&D Strategy
Retention and
Progression Strategy Fees
Strategy
WP Strategy
Values
Character
Aims
Challenges
• Securing and maintaining engagement – of partners– of senior management – making it meaningful to academic staff – ensuring student involvement throughout the lifecycle
Challenges • Fit with internal planning cycles/overlap of
agreements (annual cycles) • Long-term sustainability and effectiveness of
activities – outreach
• Impact measures
Challenges?
Challenges?
• Turbulence – Policy/funding changes– Changing definition/emphases around
social inclusion/mobility – success
Challenges?
• Predicting the future– targets that get ‘locked in’
• Establishing targets
– when is stretch realistic?
Some questions?
• Do scholarships and bursaries contribute to access and success or is it a recruitment incentive?
• Which segment of the market might find them attractive/helpful?
What happens post election?
Thank you
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