professor rita mcgrath at business of software 2013 end of competitive advantage
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Copyright 2013 by Rita Gunther McGrath 1
Rita Gunther McGrathrdm20@columbia.eduwww.ritamcgrath.com Follow me @rgmcgrath
CONTACT RITA
A Tale of Two Companies, two oil billionaires, a Japanese innovator and a whole lot of denial
3Copyright 2013 by Rita Gunther McGrath
New forms of competition that we never considered!
VS
4
The new playbook for strategy
Copyright 2013 by Rita Gunther McGrath 5
i Continuous Reconfigurationi Healthy Disengagementi Deft Resource Allocationi Innovation Proficiencyi Discovery Driven Mindseti Entrepreneurial Career Management
What does it all mean for individual careers & talent?
From To…
Organizational systems Individual skills
A stable career path A series of ‘gigs’
Hierarchies and teams Individual superstars
Infrequent job hunting Permanent career campaigns
Careers managed by the organization
Careers managed by the individual
Copyright 2013 by Rita Gunther McGrath 6
A recipe for disruption
Implications from the book for would-be disruptors
Copyright 2013 by Rita Gunther McGrath 7
Find an attractive target
Copyright 2013 by Rita Gunther McGrath 8
“I don’t want any surprises and don’t bring me bad news”
Copyright 2013 by Rita Gunther McGrath 9
What does their customer really need?
i Same need that the incumbent provides, but with a twist?
i Making what the incumbent provides unnecessary?i Doing the same thing, but at a fraction of the price?i Customer need that is not being met, is being met
badly or expensively, or is being met in such a way that infuriates customers?
i Might they reward you for making their experience better?
Copyright 2013 by Rita Gunther McGrath 10
Payment customers
Copyright 2013 by Rita Gunther McGrath 11
US Banks raked in $45.3 Billion in fees from merchants in 2008 & its gone up since then
Copyright 2013 by Rita Gunther McGrath 12
Next, you’ll need a business model
Copyright 2013 by Rita Gunther McGrath 13
Here’s the disruptor
Copyright 2013 by Rita Gunther McGrath 14
The transient advantage economy & entrepreneurship
Copyright 2013 by Rita Gunther McGrath 15
Time & Interest permitting
Implications for leaders in large organizations
Copyright 2013 by Rita Gunther McGrath 16
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From Stability to Continuous Reconfiguration
Copyright 2013 by Rita Gunther McGrath
From defending past advantages to healthy disengagement
Copyright 2013 by Rita Gunther McGrath 18
From resources held hostage to deft reallocation
Copyright 2013 by Rita Gunther McGrath 19
• Textiles• Chemicals
1940s-1960's
• Advanced Materials
• Flameproof Products
1980s-1990s• Specialty
Materials• High-IP specialty
chemicals
2000s on
From episodic innovation to a sustained capability
Copyright 2013 by Rita Gunther McGrath 20
From defending advantages to seizing opportunities
Copyright 2013 by Rita Gunther McGrath 21
Rita Gunther McGrathrdm20@columbia.eduwww.ritamcgrath.com Follow me @rgmcgrath
CONTACT RITA
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