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progress thru 4-18

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MELISSA HARTLEY / VISUAL DESIGN PORTFOLIO>>

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MELISSA HARTLEY / VISUAL DESIGN PORTFOLIO

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MELISSA HARTLEY / VISUAL DESIGN PORTFOLIO

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OBJECTIVE /

The brain is divided into the two hemisphere’s, the left and right. Each hemisphere has an outer layer of grey matter called the Cerebral Cortex that is supported by an inner layer of white matter. The Corpus Callosum is what links the two hemisphere’s together by a very large bundle of nerve fibers, and also by other smaller commissures, including the anterior commussure, posterior commussiure and hippocampal commissure. This bundle of net-works transfer information between the two hemisphere’s to coordinate localized func-tions. The construction of all these cells and nerve’s are assymetrically distributed between the two hemispheres. While some of these districution and construction differences are consistent from one person to another, many observable differences vary from individual to individual, thus being a designer that is more dominant in one area over another.

Being a visual designer is taking your own natural abilities, experiences, preferences, likes and dislikes and applying them appropriately to communicate the objective at hand. The one thing that remains consistent from designer to designer is the objective, but how we solve that is completely respondent to how we are wired.

Information is in everything, surrounding us on a micro level all the way to a macro level. You can approach a problem from the end to the begining or vice versa. It is being a visual designer that makes all of this information exciting and keeps me coming back for more. Taking a objective and looking at it from all directions is fascinating and always proves to teach something new about not only yourself but the world around you.

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BOOK / LEFT / RIGHT

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00/INTRODUCTION 005/006

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analytic thought

logic

language

science and math

factual

verbal

180°

LEFT HEMISPHERE /

MELISSA HARTLEY / VISUAL DESIGN PORTFOLIO007/008 BOOK / LEFT / RIGHT

holistic thought

intuition

creativity

art and music

fantasy

visual

180°

RIGHT HEMISPHERE /

00/INTRODUCTION 007/008

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FRONTAL / reasoning, planning, speech, movement, emotions, problem solving

PARIETAL / movement, orientation, recognition, perception of stimuli

OCCIPITAL / visual processing

TEMPORAL / perception, recognition of auditory stimuli, memory, speech

CORPUS CALLOSUM / connects the two hemispheres

BRAIN AREAS /

MELISSA HARTLEY / VISUAL DESIGN PORTFOLIO009/010 BOOK / LEFT / RIGHT

00/INTRODUCTION 009/010

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COPYRIGHT@2011 MELISSA HARTLEY

All rights reserved. No parts of this book may be used without the written consent of the author by any and all means.

MELISSA YUKIKO HARTLEY /PHONE / 408.761.8432EMAIL / mhartley@gmail.comWEBSITE / mhartley.com

INSTITUTION / Academy of Art UniversityDEPARTMENT DIRECTOR / Mary ScottCOURSE / Senior PortfolioINSTRUCTOR / Mary Scott

COVER STOCK / TEXT STOCK / Luster FinishPRINTER / BlurbBINDERY / Blurb

TYPEFACE / Blender, Adobe GaramondSOFTWARE / Adobe Creative SuitePRINTER / Indigo PrinterCAMERA / Canon RebelPHOTOGRAPHY / Mary Scott

COLOPHON />>

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MELISSA HARTLEY / VISUAL DESIGN PORTFOLIO011/012 BOOK / LEFT / RIGHT

00/INTRODUCTION 011/012

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015/ WHITE AND GREY DO MATTER

015/ A STRATEGIC MEANS OF POWER

027/ DON’T TREAD ON ME

036/ THE TIME FOR HIGH AND LOW

043/ A RUSSIAN STATE OF MIND

051/ BOMBS BRING NEW BEGINNINGS

059/ A SEA OF OPPORTUNITY

067/ THE BEGINNING OF THE END

079/ FIGHTING FOR PROFIT

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MELISSA HARTLEY / VISUAL DESIGN PORTFOLIO013/014 BOOK / LEFT / RIGHT

00/INTRODUCTION 013/014name / melissa hartley book / left / right 03/04

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OBJECTIVE /

Develop an conference based around the idea of experimental typography and design a book, schedule, mailer, name badge and poster to intrigue and engage the audience in attendance.

PROCESS /

In a scientific context, an experiment is a test of an idea; a set of actions performed to prove or disprove a hypothesis. Experimentation in this sense is an empirical approach to knowledge that lays a foundation upon which others can build. It requires all mea-surements to be made objectively under controlled conditions, which allows the proce-dure to be repeated by others, thus proving that a phenomenon occurs after a certain action, and that the phenomenon does not occur in the absence of the action.

My approach to this project was to break down the way people think and how they approach design problems. Designer’s predominantly think either with the left side of their brain or right side of their brain. My goal was to show how each designer, left or right, would handle a given problem and the solution that would follow. The solutions that were to be discovered both lead to a visual form of communicating the same prob-lem but with different priorities all of which make design engaging.

WHITE AND GREY DO MATTER.

PROJECT / type conference

INSTRUCTOR / ariel grey

CLASS / typography 4

APPLICATIONS /book, mailer, poster

TYPEFACE / vitesse ,blender

PAPER /epson heavy weight matte

PRINTER / epson 2400

BINDERY / california office

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MELISSA HARTLEY / VISUAL DESIGN PORTFOLIO015/016 BOOK / LEFT / RIGHT

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MELISSA HARTLEY / VISUAL DESIGN PORTFOLIO027/028 BOOK / LEFT / RIGHT

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OBJECTIVE /

Develop an conference based around the idea of experimental typography and design a book, schedule, mailer, name badge and poster to intrigue and engage the audience in attendance.

PROCESS /

In a scientific context, an experiment is a test of an idea; a set of actions performed to prove or disprove a hypothesis. Experimentation in this sense is an empirical approach to knowledge that lays a foundation upon which others can build. It requires all mea-surements to be made objectively under controlled conditions, which allows the proce-dure to be repeated by others, thus proving that a phenomenon occurs after a certain action, and that the phenomenon does not occur in the absence of the action.

My approach to this project was to break down the way people think and how they approach design problems. Designer’s predominantly think either with the left side of their brain or right side of their brain. My goal was to show how each designer, left or right, would handle a given problem and the solution that would follow. The solutions that were to be discovered both lead to a visual form of communicating the same prob-lem but with different priorities all of which make design engaging.

FINDING THE JET STREAM.

PROJECT / paper promotion

INSTRUCTOR / ariel grey

CLASS / typography

APPLICATIONS /book, poster

TYPEFACE / vitesse ,blender

PAPER /epson heavy weight matte

PRINTER / epson 2400

BINDERY / california office

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MELISSA HARTLEY / VISUAL DESIGN PORTFOLIO029/030 BOOK / LEFT / RIGHT

02/PAPER PROMOTION 029/030

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02/PAPER PROMOTION 033/034

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OBJECTIVE /

Develop an conference based around the idea of experimental typography and design a book, schedule, mailer, name badge and poster to intrigue and engage the audience in attendance.

PROCESS /

In a scientific context, an experiment is a test of an idea; a set of actions performed to prove or disprove a hypothesis. Experimentation in this sense is an empirical approach to knowledge that lays a foundation upon which others can build. It requires all mea-surements to be made objectively under controlled conditions, which allows the proce-dure to be repeated by others, thus proving that a phenomenon occurs after a certain action, and that the phenomenon does not occur in the absence of the action.

My approach to this project was to break down the way people think and how they approach design problems. Designer’s predominantly think either with the left side of their brain or right side of their brain. My goal was to show how each designer, left or right, would handle a given problem and the solution that would follow. The solutions that were to be discovered both lead to a visual form of communicating the same prob-lem but with different priorities all of which make design engaging.

A SECRET MEETING .

PROJECT / audit the fed

INSTRUCTOR / roland young

CLASS / print

APPLICATIONS /installation

TYPEFACE / vitesse ,blender

PAPER /epson heavy weight matte

PRINTER / epson 2400

BINDERY / california office

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OBJECTIVE /

Develop an conference based around the idea of experimental typography and design a book, schedule, mailer, name badge and poster to intrigue and engage the audience in attendance.

PROCESS /

In a scientific context, an experiment is a test of an idea; a set of actions performed to prove or disprove a hypothesis. Experimentation in this sense is an empirical approach to knowledge that lays a foundation upon which others can build. It requires all mea-surements to be made objectively under controlled conditions, which allows the proce-dure to be repeated by others, thus proving that a phenomenon occurs after a certain action, and that the phenomenon does not occur in the absence of the action.

My approach to this project was to break down the way people think and how they approach design problems. Designer’s predominantly think either with the left side of their brain or right side of their brain. My goal was to show how each designer, left or right, would handle a given problem and the solution that would follow. The solutions that were to be discovered both lead to a visual form of communicating the same prob-lem but with different priorities all of which make design engaging.

RUSSIANS DO IT BETTER.

PROJECT / rebranding smirnoff

INSTRUCTOR / todd hedgepeth

CLASS / identity

APPLICATIONS /book, applications

TYPEFACE / vitesse ,blender

PAPER /epson heavy weight matte

PRINTER / epson 2400

BINDERY / california office

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smirnoff

GRAPHIC STANDARDS MANUAL

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VODKA GOTITS CLASS BACK

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OBJECTIVE /

Develop an conference based around the idea of experimental typography and design a book, schedule, mailer, name badge and poster to intrigue and engage the audience in attendance.

PROCESS /

In a scientific context, an experiment is a test of an idea; a set of actions performed to prove or disprove a hypothesis. Experimentation in this sense is an empirical approach to knowledge that lays a foundation upon which others can build. It requires all mea-surements to be made objectively under controlled conditions, which allows the proce-dure to be repeated by others, thus proving that a phenomenon occurs after a certain action, and that the phenomenon does not occur in the absence of the action.

My approach to this project was to break down the way people think and how they approach design problems. Designer’s predominantly think either with the left side of their brain or right side of their brain. My goal was to show how each designer, left or right, would handle a given problem and the solution that would follow. The solutions that were to be discovered both lead to a visual form of communicating the same prob-lem but with different priorities all of which make design engaging.

A BLOSSOMING BEAUTY .

PROJECT / rebranding hiroshima

INSTRUCTOR / jane brown

CLASS / identity

APPLICATIONS /book, poster, applications

TYPEFACE / vitesse ,blender

PAPER /epson heavy weight matte

PRINTER / epson 2400

BINDERY / california office

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HIROSHIMA

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MY HIROSHIMA | HIROSHIMA DIRECTORY | CRUISE PASSENGERS | TRAVEL AGENTS | MEETING PLANNERS

HIROSHIMA

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MY HIROSHIMA | HIROSHIMA DIRECTORY | CRUISE PASSENGERS | TRAVEL AGENTS | MEETING PLANNERS

HIROSHIMA

MY HIROSHIMA | HIROSHIMA DIRECTORY | CRUISE PASSENGERS | TRAVEL AGENTS | MEETING PLANNERS

HIROSHIMA

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OBJECTIVE /

Develop an conference based around the idea of experimental typography and design a book, schedule, mailer, name badge and poster to intrigue and engage the audience in attendance.

PROCESS /

In a scientific context, an experiment is a test of an idea; a set of actions performed to prove or disprove a hypothesis. Experimentation in this sense is an empirical approach to knowledge that lays a foundation upon which others can build. It requires all mea-surements to be made objectively under controlled conditions, which allows the proce-dure to be repeated by others, thus proving that a phenomenon occurs after a certain action, and that the phenomenon does not occur in the absence of the action.

My approach to this project was to break down the way people think and how they approach design problems. Designer’s predominantly think either with the left side of their brain or right side of their brain. My goal was to show how each designer, left or right, would handle a given problem and the solution that would follow. The solutions that were to be discovered both lead to a visual form of communicating the same prob-lem but with different priorities all of which make design engaging.

A CULTURE BY WATER.

PROJECT / rebranding ocean pacific

INSTRUCTOR / ariel grey

CLASS / identity

APPLICATIONS /book, applications

TYPEFACE / vitesse ,blender

PAPER /epson heavy weight matte

PRINTER / epson 2400

BINDERY / california office

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o c e a n p a c i f i c

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OBJECTIVE /

Develop an conference based around the idea of experimental typography and design a book, schedule, mailer, name badge and poster to intrigue and engage the audience in attendance.

PROCESS /

In a scientific context, an experiment is a test of an idea; a set of actions performed to prove or disprove a hypothesis. Experimentation in this sense is an empirical approach to knowledge that lays a foundation upon which others can build. It requires all mea-surements to be made objectively under controlled conditions, which allows the proce-dure to be repeated by others, thus proving that a phenomenon occurs after a certain action, and that the phenomenon does not occur in the absence of the action.

My approach to this project was to break down the way people think and how they approach design problems. Designer’s predominantly think either with the left side of their brain or right side of their brain. My goal was to show how each designer, left or right, would handle a given problem and the solution that would follow. The solutions that were to be discovered both lead to a visual form of communicating the same prob-lem but with different priorities all of which make design engaging.

THE BEGINING OF A NEW START.

PROJECT / rebranding ellis island

INSTRUCTOR / ariel grey

CLASS / identity

APPLICATIONS /book, applications

TYPEFACE / century gothic

PAPER /epson heavy weight matte

PRINTER / epson 2400

BINDERY / california office

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E L L I S I S L A N D

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OBJECTIVE /

Develop an conference based around the idea of experimental typography and design a book, schedule, mailer, name badge and poster to intrigue and engage the audience in attendance.

PROCESS /

In a scientific context, an experiment is a test of an idea; a set of actions performed to prove or disprove a hypothesis. Experimentation in this sense is an empirical approach to knowledge that lays a foundation upon which others can build. It requires all mea-surements to be made objectively under controlled conditions, which allows the proce-dure to be repeated by others, thus proving that a phenomenon occurs after a certain action, and that the phenomenon does not occur in the absence of the action.

My approach to this project was to break down the way people think and how they approach design problems. Designer’s predominantly think either with the left side of their brain or right side of their brain. My goal was to show how each designer, left or right, would handle a given problem and the solution that would follow. The solutions that were to be discovered both lead to a visual form of communicating the same prob-lem but with different priorities all of which make design engaging.

EVERY PENNY MAKES A DIFFERENCE.

PROJECT / war profiteering

INSTRUCTOR / bob slote

CLASS / information design

APPLICATIONS /book

TYPEFACE / vitesse ,blender

PAPER /epson heavy weight matte

PRINTER / epson 2400

BINDERY / melissa hartley

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OBJECTIVE /

Develop an conference based around the idea of experimental typography and design a book, schedule, mailer, name badge and poster to intrigue and engage the audience in attendance.

PROCESS /

In a scientific context, an experiment is a test of an idea; a set of actions performed to prove or disprove a hypothesis. Experimentation in this sense is an empirical approach to knowledge that lays a foundation upon which others can build. It requires all mea-surements to be made objectively under controlled conditions, which allows the proce-dure to be repeated by others, thus proving that a phenomenon occurs after a certain action, and that the phenomenon does not occur in the absence of the action.

My approach to this project was to break down the way people think and how they approach design problems. Designer’s predominantly think either with the left side of their brain or right side of their brain. My goal was to show how each designer, left or right, would handle a given problem and the solution that would follow. The solutions that were to be discovered both lead to a visual form of communicating the same prob-lem but with different priorities all of which make design engaging.

A PICTURE SAYS A THOUSAND WORDS.

PROJECT / war profiteering

INSTRUCTOR / bob slote

CLASS / information design

APPLICATIONS /book

TYPEFACE / vitesse ,blender

PAPER /epson heavy weight matte

PRINTER / epson 2400

BINDERY / melissa hartley

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E L L I S I S L A N D

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E L L I S I S L A N D

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smirnoff

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HIROSHIMA

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A SHOUT OUT /

ACKNOWLEDGEMENTS

MY SUPPORT TEAM /

A huge thank you to all of my teachers, friends, and family that helped to me to achieve this accomplishment. Whether it was pushing me to out perform myself, listening to me rant and rave, giving me a shoulder to cry or inspiring me with your outlooks, I truly appreciate you all for who you are. I could not have done this without your sup-port and inspiring words.

Mary Scott, Roland Young, Todd Hedgepeth, Jeremy Stout, Ariel Grey, Sharron Gallant, Michael Gallant, Mike Hartley, Diana Johnson, Taylor Sanchez, and all my peers that braved these classes before me.

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