project #4 film poster. project #4 – film poster we supposed to have avant-garde movement poster...

Project #4

Film Poster

Project #4 – Film Poster

• We supposed to have Avant-garde Movement poster

• But Rodchenko Exhibit at EVC Library is closed • So, we change to film poster• The main Goal is the same: think of the

theme, target audience & creative process

Redesign a Film PosterPick a favor movie and redesign the poster

You can do it in either Photoshop or Illustrator or both.

11”

17”

300 dpi in Photoshop

When you put on flickr, make sure that

you change the file to 72 dpi.

Give the credits

Title

Names of actors and actresses

Target Audience

• Age: How old are the target audience? E.g. cartoon may attract more children. Then, you use bright happy color like red, yellow, green. Those primary colors, not so complicated.

• Gender: Female or male? E.g. romantic movie may attract more female audience. Then, you need to use feminine colors like pink…

Different colors on different audience

• e.g. the topic is related to politics or world affairs. The target audience is adult and the content should be serious.

• The design should be graphically low key and informational

Different colors on different audience• The Goal: Encourage children to eat more healthy food• The target audience is

children• The design should be

playful, colorful, childlike and fun

Movie theme1. What kind of movie is it?e.g. tragedy, romance, food documentary Or mystery

Cos different movie has different color approach and typeface

2. What’s the story about? What’s the content?

You know the story. Then, you’ll put the related elements and arrange the layout

Movie Theme

Movie elements

If you cannot think of any element, you can use mind map and brainstorm idea.

Movie ThemeThe theme (message) of MovieEach design must have a message. What do you want to tell the audience? Cos design is a graphic communication and medium to talk to people.

e.g. Life is dangerous in cityFriendship bonds us togetherWe should honor the soldiers.Nuclear war is destructive.

Sometimes, you add your voice, opinion or point of view through your artwork.

Design, Color scheme & Typeface• What’s the target audience?• What kind of movie? What’s

the story about? What’s the elements of this topic?

• What kind of mood that I want to give to the poster?

• What message that I want to send through the poster?

After asking those questions, you can start your design. You can choose the color scheme and typeface base on these questions.

Design, Color scheme & TypefaceMake sure the typeface match the movie theme and it is readable.

Design, Color scheme & TypefaceDoes this typeface match the theme?

We don’t need to see the content. From the typeface, we have already known that this is horror movie. So, typeface is very important.

Design, Color scheme & TypefaceDoes this typeface represent the ancient time?

Steps 1. Fill in the handout and design 2 thumbnails (roughs) It’s due on November 14th. This Thursday

2. Then, I’ll go through the roughs with you and pick one to do on computer

3. Then, base on the design, you’ll work more on photoshop or illustrator more. If you do the final compositing on Photoshop, import illustrator files into Photoshop. If you do the final compositing on Illustrator, import the Photoshop files into Illustrator

4. After we finish the poster on computer, we’ll critique on November 21st, Thursday.

For example• Let’s say the type effect is

done in Illustrator and the rest is done in Photoshop.

• The final compositing is in Photoshop.

• Then, we do the type effect on Illustrator first and import to Photoshop

For example:Only the bottles of san francisco, Hawaii & New York are done in Photoshop. All the rest is done in Illustrator.

Then, do the bottle first in Photoshop. Then, Import into Illustrator and finish the rest

So, base on the design, You need to decide which software for final compositing. Which software to do more.

GradingProject #4 (13% in total)

Roughs (3%)

Does the final poster meet all the requirement on the handout? (5%)e.g. Dose it attract the target audience? Dose it have theme? Does the color scheme and typeface match the movie?

Final Poster (5%)• Aesthetic accomplishment• Photoshop & Illustrator Skill