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CONSUMERS BEHAVIOUR WITH RESPECT
TO SMARTPHONES:
A STUDY OF SHIMLA TOWN
PROJECT REPORT
BY
GIRISH THAKUR(H-2011-MBA-13)
Submitted in parti al ful f i lment of the requi rements for the degree of
MASTER OF BUSINESS ADMINISTRATION
(2011-2013)
DEPARTMENT OF BUSINESS MANAGEMENT
COLLEGE OF HORTICULTURE
Dr. Yashwant Singh Parmar University of Horticulture and Forestry
Nauni, Solan (Himachal Pradesh)173230
(2013)
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Dr. Kapil Kathuria
Assistant Professor
Project Advisor
Department of Business Management
College of Horticulture
Dr. Y. S. Parmar University ofHorticulture & Forestry,
Nauni, Solan (H.P.) - 173230
CERTIFICATE-I
This is to certify that the project entitled,Consumers Behaviour with respect to
Smarphones: A study of Shimla town has been submitted to Department of Business
Management, College of Horticulture, Dr. Y.S. Parmar University of Horticulture and
Forestry, Nauni, Solan (H.P.) by Girish Thakur (H-2011-MBA-13) in partial fulfilment of the
requirements for the degree of Master of Business Administration of this University. To the
best of my knowledge no part of this project has been submitted for any degree or diploma
elsewhere and the assistance received during the course of investigation and source of
literature have been fully acknowledged.
Place: Nauni, Solan (HP)
Date:
Project Advisor
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CERTIFICATE -II
This is to certify that the project entitled, Consumers Behaviour with respect to
Smarphones: A study of Shimla town has been submitted to Department of Business
Management, College of Horticulture, Dr. Y.S. Parmar University of Horticulture and
Forestry, Nauni, Solan (H.P.) by Girish Thakur (H-2011-MBA-13) in partial fulfilment of the
requirements for the degree of Master of Business Administration of this University. The
project has been approved by the Examination Committee after conducting an oral
examination in collaboration with the external examiner.
.
(Dr. Kapil Kathuria)Project Advisor
.
(.)
External Examiner
(Dr. Y.S. Negi)
Head of the Department
......................
(Dr. J.P. Sharma)
Dean, College of Horticulture
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CERTIFICATE-III
This is to certify that all the corrections/modifications as pointed out by the external examiner
have been incorporated in the project report entitled, Consumers Behaviour with respect
to Smarphones: A study of Shimla town submitted to Department of Business
Management, College of Horticulture, Dr. Y.S. Parmar University of Horticulture and
Forestry, Nauni, Solan (H.P.) by Girish Thakur (H-2011-MBA-13) in partial fulfilment of the
requirements for the degree of Master of Business Administration of this University.
(Dr. Kapil Kathuria)Project Advisor
..................................
(Dr. Y.S. Negi)Head of the Department
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ACKNOWLEDGEMENT
I would like to offer my prime heartfelt salutations at the lotus feet of the SupremeBeing for bestowing me with everything especially with health and courage to gothrough this venture.I feel privileged to express my deep sense of gratitude of appreciation and heartfeltthank to my advisor Dr. Kapil Kathuria for his encouragement, constructive criticismand ever w illing help to achieve my destination successfully.With an over whelming sense of gratitude, pride and genuine obligation, I express myloyal and venerable thanks to Dr. Y.S. Negi, Professor and Head, Department ofBusiness Management & faculty members Dr. Krishan Sharma, Dr. Piyush Mehta, Dr.Rashmi Chaudhary,Dr .Yasmin Janjhua for their enthusiastic encouragement, moralsupport, suggestions and help during my study along with whole staff of thedepartment.My vocabulary falls short of towards to express my reverence and gratitude towards myparents for their divine blessings, encouragement and support at the cost of their owncomfort, which always strived to bestow quality education to their son. I amoverwhelmed to express my love towards my sister Archana Thakur for her love,affection and whole-hearted support.Time would make us to forget some persons but there would be some persons who wouldmake us to forget the time. From the deepest core of my heart I thank all my friendsnamely Nakul Sharma, Deepak Sharma, Khajan Singh and Pankaj Sani for theirmem orable help, invaluable co-operation and fruitful suggestions.Needless to say errors and omissions are solely mine.
Place: (Girish Thakur)Dated:
CONTENTS
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Chapter Title Page No.
1. INTRODUCTION
1.1 Need of study
1.2 Objectives of the study
1-3
2. REVIEW OF LITERATURE 4-9
3. RESEARCH METHODOLOGY
3.1 Sampling
3.2 Questionnaire
3.3 Data Analysis
10-12
4. DATA ANALYSIS AND INTERPRETATION 13-30
5. CONCLUSIONS & SUGGESTIONS
5.1 Conclusions
5.2 Suggestions
31-33
References 34-35
Appendices
LIST OF TABLES
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Sr.
No.
Title of the table Page
No.
4.1 Gender 13
4.2 Age 13
4.3 Qualification 14
4.4 Occupation 14
4.5 Family Income 15
4.6 Mobile Phone Brand Name 15
4.7 Phone Model 16
4.8 Time of Purchase 16
4.9 Current Phone Type 17
4.10 Reason for Purchase 17
4.11 Operating System of Smart Phone 18
4.12 Physical QWERTY Keypad 18
4.13 Touch Screen 19
4.14 Camera Primary 19
4.15 Camera Secondary 20
4.16 Dual SIM 20
4.17 Wi-Fi 21
4.18 Radio 21
4.19 Bluetooth 22
4.20 Social Networking 22
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4.21 Internet Browsing 23
4.22 Factor considered while selecting the phone 24
4.23
Smart phone usage 25
4.24 Gender and decision criteria 26
4.25 Age and decision criteria 27-28
4.26 Qualification and decision criteria 29-30
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CHAPTER1
INTRODUCTION
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CHAPTER2
REVIEW OF LI TERATURE
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CHAPTER3
RESEARCH
METHODOLOGY
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CHAPTER4
DATA ANALYSIS ANDINTERPRETATION
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CHAPTER5
CONCLUSIONS & SUGGESTIONS
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REFERENCES
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APPENDICES
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