promotional campaign for sheldon art museum

Promotional Campaign for Sheldon Art Museum

Picasso ExhibitionBillboards and Invitations by

Griffin Gale, Ali Al Yossifi, Jacob Dittmer, John GlassmanSlideshow and Event Poster by Elli Fugate

Sheldon History

Pablo Picasso History One of the most influential artists of the

twenty first century

Born: 25th October 1881 in Málaga, Spain

Died: 8th April 1973 (aged 91) Mougins, France

Field: Painting, Drawing, Sculpture, Printmaking and Ceramics

Famous Works: Les Demoiselles d’Avignon (1907), Guernica (1937) The Weeping Woman (1937)

Movement: Cubism

Events 8 Specific events

• Press cocktail party Aug. 30th

• Donor/FOS cocktail party Aug. 31st

• School teachers social Sept. 2nd

• Faculty Sept cocktail party Sept. 7th • Student Night social Sept. 12th• Day with Pablo Sept. 15th• Alumni Event Sept .28th• Picasso’s Birthday/Show closing Oct. 25th

Press Cocktail

Party Aug 30th

•Heavy hors d'oeuvres

•Complimentary beer and wine

•Cash bar

•Reach: Press Release will have exclusive press cocktail

party

Donor/FOS Cocktail

Party Aug 31st

•Heavy hors d'oeuvres & Tapas

•Complimentary beer and wine

• Open bar

• Key Note Speaker-MoMa

• Reach: Invites and email reminders

School Teachers Social

Sept 2nd•Picnic

•Lemonade and Small sandwiches

•Reach: Direct mail through school district and email

reminders.

Faculty Cocktail

Party Sept 7th

•Heavy hors d'oeuvres

•Complimentary beer and wine

•Cash bar

•Key Note Speaker-MoMa

•Reach: unl.edu email

Student Night Social Sept 12th• Picasso Caricature Painter

•Live performance by the Bath Tub Dogs

• Soft drinks and Pickleman’s Sandwiches

• Free Collectible Poster

• Reach by Email and Sheldon’s Facebook

Day with Pablo Sept

15•Documentary-Le mystére

Picasso at the Ross

•Cocktail party at the Sheldon

•Light hors d'oeuvres

•Complimentary beer and wine

•Cash bar

Alumni Event Sept 28

•Heavy hors d'oeuvres

•Complimentary beer and wine

•Cash bar

•Reach: Alumni Newsletter-prominent feature

Picasso’s Birthday/Show Closing Oct

25•Last Night Pablo Picasso

Birthday

•Open to public

•Cash Bar

•Free birthday cake

•Lemonade and soft drinks

Radio/TV

Generic Radio ad plus ads specific radio ad for alumni event, Day with Pablo and Show ending

Targeted radio stations KZUM and KRNU

Generic TV Ad Targeted TV stations: NET as well

at Local networks.

Billboard

Billboard ads on traditional billboards as well as Lied Center and Grand Manse digital billboards

Print Press release to all area media

Individualized invitations and e-vites to targeted demographics for specific events

Poster

Click icon to add picture

•Posters will be placed in art galleries, coffee shops

and art supply stores.

• Posters will be given away at each specific

event night.

Guerrilla Marketing

•Art students sidewalk chalk famous Picasso

paintings.•Art students receive extra credit in classes

for participating.

Facebook/Twitter

Weeklong status updates revealing specific artwork with background info prior to show opening

Immediate viral postings of videos and photos from the events

Facebook/Twitter

Sponsors

Sponsors from: First National, Wells Fargo, The Embassy, and The Cornhusker.

Conclusion