promtional campaign for seto academy

About us

• Since 2065 B.S.

• Registered Agency for Major Publications.

• Delivering quality output is our passion.

• Out of the box ideas to make you distinct one of your kind

HOW WE WORK

• Client wise work division.

• Product wise work division.

• Understands Customer requirement than we manipulate.

• Research on rival brands or companies.

OUR STRENGTH

• Market research.

• Qualitative, Creative & Innovative.

• Out of the box thinkers.

• Deliver in time.

SETO ACADEMY ANNUAL PROMOTION CAMPAIGN

In Brief• Enrolling customers

• To enhance brand image

• To work out a complete brand communication strategy

How we go

Thanks SETOThank SETO is the theme for the annual campaign. Print

ad, TVC and Radio Jingle will follow the (Thanks SETO)

Theme. Those students who have studied SETO

Academy will give thanks to SETO in Print ad and TVC.

With motto of visit us in and give us a thanks .

Print advertisement

Print ads are the highly used tool for informative, last longer and

brand image builder. It helps to get the right information to

introduce our brand to our potential market or and keep our

brand existing in the market by maintaining our presence.

How we use it

• Specified placements where our potential customers are engaged

most in a distinct way being out of the box with our rival brands and

help gaining highly noticed.

• Monthly Magazine

• It have specified age group readers

• less cost involvement

• high views

Rival advertisement

Option

1

Option

2

Advertisement through Television Commercial

TVC Concept

THANKS SETO:Thanks Seto is the theme for the TVC. In this TVC

students from Japan who studied from Seto will

give their view of SETO Academy. In this TVC

students will start from THANKS SETO.

Frame 1:

In this frame the student from Tokyo gives view on SETO with the

punch like “THANKS SETO”.

Frame 2:

In this frame the next student from Kawasaki gives view on SETO

with the punch like “THANKS SETO”.

Frame 3:

In this frame the next student from Yokohama gives view on SETO

with the punch like “THANKS SETO”.

Frame 4:

In this frame the next

student from OSAKA

gives view on SETO with

the punch like “THANKS

SETO”.

Frame 5:

In this frame the message

from representative of Seto

will describe services

provided by Seto including

why we are best and will

invite new students for saying

“THANKS SETO”.

Frame 5:

In this frame the logo of SETO Academy comes with animation. Introduction,

features and address will followed by it. SMS key code will also display here which

help to get DATABASE of students.

Why this TVC:

• At beginning part it creates curiosity about SETO

• Shows success rate of SETO.

• Describes services and best features of SETO .

Television Commercial

Television has held the title of the largest mass medium used for

advertising for more than 60 years. Television is an important

component of an effective media plan because of its pervasiveness,

impact and targeting abilities . It have two way impact to the

customers through visually and its sound which makes it most

easiest way to tell brand story or its detailed information to the

customers and to engage them in an interesting way.

TARGETED AREA• TV Channels ( By sorting out the effective programs viewed by

targeted customers.)

• Shajha Yatayat ( You can’t even change it )

• Hall ( Maximum no. of flow of targeted customers & you can’t even

skip it too.)

• TV Scroll ad ( It is quite cost effective and help us to remind them by

continue display.)

TV Channels

Film Hall

Sajha Yatayat

Scroll Ad

Programme Sponsorship

Programme sponsorship of Seto Academy with Kantipur

TV. TVC will follow the programme.

Programme sponsorship of Seto Academy with Kantipur

FM. jingle will follow the programme.

Radio Jingle

Radio jingle is use to establish or maintain a brand image.

Jingles are a form of sound branding.

TARGETED AREA

• National FM

• Local FM

In Nepal Use of internet is growing in a rapid speed. Internet user reached to 7.3 million. A growth in the use of Smartphone, attraction

for social media, market competition, data schemes and declining

data tariff are some of the reasons behind the increase in the number

of mobile internet users. And an initial or must trusted means of

search tool for career. Its like having and marketer through internet to

describe services and display brand value. Highly engaging means

with customers directly.

Means we get for it

• SEO optimization

• Facebook promotion

• YouTube channel

• Online portal advertisement.

• Own website

Online Advertisement

Why it?

• Low cost with high mileage

• Direct interaction with customers

• Distinctive age group and location sort out

• To gain presence in of their favorite time

• To provide information and schemes to get connected with

customer

WHY Facebook Promotion

Highly used social media in Nepal, one of best medium to conduct

360 advertising campaign. Nepal has more than 14,00,000 Facebook

user. More than 6,30,000 user are between age group 18-32 . Nine

out of ten web page viewed by Opera mini user in Nepal are

Facebook user. Direct interaction with customers through company

pages.

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How? YouTube promotion

You tube is second largest search engine after Google. In print ad and TVC “Get free Japanese class” will be quoted, which will bring the viewers in youtube. From here they can know about Seto Academy. This process will help to increase the brand value. It will be more useful for current students of Seto Academy. And get the new one more detailed information about our company.

EXPO PARTICIPATION. RIGHT TIME . RIGHT PLACE . RIGHT PERSON

Education Expo

Tie-up programme with Mobile company

In this brand to brand tie up programme, Seto will be tie up with any

mobile company like Samsung, Colors or Micromax. In this programme

mobile customer will get discount coupon at each mobile purchase.

Give Away Items

Diary

Pen

• Both internal and external branding will be followed by stairs to class room.

• Cinema hall branding

• Lively presence through the means of BTL

Internal/External Branding

• It helps to get the high value customer

• Direct interaction with them

• It helps to increase bond

• It help us to get them in

Seminars

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