prostate cancer canada - social media 101

101

SOCIALNETWORKING

Presentation Agenda

• What is Social Networking?

• Social Networking Landscape

• Who is Using Social Networking?

• PCC on Social Networking

• PCCN on Social Networking

• Questions & Answers

What is Social Networking?

• Social networking refers to interaction between a group of people who share a common interest

• Examples of popular networks include:– Facebook– Twitter– Flickr– YouTube

Social Networking Landscape

Canadians Online

• Last year, 8 out of 10 Canadians were online

• 89% of online Canadians use social networking

• Over 15 million Canadians have a Facebook account

Who Uses Social Networking

Who Uses Social Networking

Social Terms

• UGC: user generated content

• RSS: really simple syndication

• FB: Facebook

• Blog: a shared online journal

• Unfriend: Oxford American’s Dictionary “word of the year”

PCC’sSocial Network

Facebook - PCC

Over 600 members

Updates

Facebook – Father’s Day Walk/Run

Updates and

pictures

Facebook – Ads

Grows virally

with “like” feature

Twitter

Over900

followers

Sample Tweets

• #EarlyDetection is key for most cancers. Learn about the the 8 #cancer signs worth discussing with your doctor. http://yhoo.it/9P584X

• The Rogers Cup - Free PSA blood tests to all Canadian men over 40. Learn more about this exciting initiative and... http://fb.me/B0i5PEtD

Flickr

Event pictures

for sharing

SlideShare

Presentations for sharing

Presentations viewed 687 times in first

month

YouTube

Videos on branded

PCC channel

PCCN’sSocial Network

PCCN’s Social Network Goal

Provide PCCN support groups with an online communication tool to

discuss everything Prostate Cancer.

PCCN’s Social Network on Ning

• PCCN’s Ning Account gives members a private social network for the purpose of:– Providing information on Prostate Cancer– Initiating open discussion and chat– Offering a forum to talk about community

events – Sharing personal stories and discussions– Posting photos and videos

Welcome

Profile Page

Groups

Events

Photos

Videos

Forum Discussions

Chat

Questions& Answers

Thank You

Elizabeth Mast PriestmanVP, Digital & DirectPGePROPEL

416-644-2036 ext 202empriestman@pgepropel.com