protobaking by dan rockwell

bigkittylabs.com

Dan RockwellChief idea Guytwitter: @floozyspeakcontact: dan@bigkittylabs.com

Startup Weekend Columbus 2011

lifetime futurist11 years working in user experience3 years in making stuff fast

if you want to believe, build something, a pitch deck is crap

a protobake is functional code example of something you want to make on a MVP level to help faciliate conversation between you, your customer, team and investors.

2009 today

7 concepts made for lextant

10 concepts made for ourselves

16 concepts made for startups

33 concepts in 3 years

1 concept a month

protobaking

STATE OF BAKING

everyones baking

pivots are OK

SPEED is KING

varied platform

over design

paranoid noobs

WAR on talent

hall of assumptions

the good the bad

SPEED is FRIEND

ENEMIES OF SPEED

perfection

crappy communication

entering the valley of meh

losing your user frame of reference

over design

over organize

building on a fault line

not focusing on cash

I AM THE UNMET NEED

I CAN RELATE TO THE UNMET NEED

I BET THEY’D DIG THIS

THE TREND/GUT TELLS ME THERE’S SOMETHING HERE

STARTUPS ARE

EMOTIONAL

ART OF INTEREST

NO ONE WANTS TO MISS OUT ON ALL NATURAL, DOWN HOME, HONEST TO GOD,HELL YES ITS IN MY PANT$

TRACTION.

YOUR CONFIDENCE IN TRACTION THATS BACKED BY EVIDENCE IS

YOUR GREATEST BARGAINING CHIP TOWARD LEVERAGED INVESTMENT

MEASURE EVERYTHING

5 WAYS TO BE REALLY INTERESTING

1, SOLVE A PASSIONATE, BIG FISH, IN YOUR FACE, COME TO JESUS PROBLEM

OR IMPROVE AN IDEA BY 5%

2, WORK YOUR ASS OFF TALK TO YOUR CUSTOMERS

3, DELIVER ON THE PROMISE, TELL STORIES

4, BAD ASS TECHNOLOGYFAKED OR OTHERWISE

5, EVOKE OPPORTUNITY

build a bizexperiments rule

THE FRANKEN CUP

RESOURCES

Dan Rockwell - @floozyspeak, @bigkittylabs, dan@bigkittylabs.com

THANK YOU