prototype presentation cs 411 blue team fall 2007 slides presented by: tom hager
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December 11, 2007December 11, 2007 CS 411 Blue GroupCS 411 Blue Group 11
Prototype PresentationPrototype Presentation
CS 411 Blue TeamCS 411 Blue Team
Fall 2007Fall 2007Slides Presented By: Tom HagerSlides Presented By: Tom Hager
December 11, 2007December 11, 2007 CS 411 Blue GroupCS 411 Blue Group 22
ThrillTracker Team OverviewThrillTracker Team Overview
December 11, 2007December 11, 2007 CS 411 Blue GroupCS 411 Blue Group 33
The ThrillsThe Thrills
December 11, 2007December 11, 2007 CS 411 Blue GroupCS 411 Blue Group 44
What A Drag…What A Drag…
December 11, 2007December 11, 2007 CS 411 Blue GroupCS 411 Blue Group 55
Blue Team SurveyBlue Team Survey
Members of the Blue Team surveyed 40 Members of the Blue Team surveyed 40 people that have been to a major theme people that have been to a major theme park in the past 10 years.park in the past 10 years.
In visiting an amusement park, what has In visiting an amusement park, what has been the one element that has taken away been the one element that has taken away from the overall experience?from the overall experience?
December 11, 2007December 11, 2007 CS 411 Blue GroupCS 411 Blue Group 66
Blue Team SurveyBlue Team Survey
December 11, 2007December 11, 2007 CS 411 Blue GroupCS 411 Blue Group 77
Blue Team Survey ObservationBlue Team Survey Observation
While waiting in line may be expected by the While waiting in line may be expected by the patron, it is obvious from the results that this patron, it is obvious from the results that this takes away from the overall experience of takes away from the overall experience of
going to a theme park.going to a theme park.
December 11, 2007December 11, 2007 CS 411 Blue GroupCS 411 Blue Group 88
Professional OpinionProfessional Opinion
Our domain expert agreed with our findings, stating:Our domain expert agreed with our findings, stating:
““Avoiding lines is a fundamental desire for people Avoiding lines is a fundamental desire for people who attend public venues. Recent news articles who attend public venues. Recent news articles would support your presumption as well, regarding would support your presumption as well, regarding the willingness of patrons to pay for it [the the willingness of patrons to pay for it [the ThrillTracker].”ThrillTracker].”
- Mr. Doug Stagner - Mr. Doug Stagner
Director of Operations, Director of Operations,
Busch Gardens EuropeBusch Gardens Europe
December 11, 2007December 11, 2007 CS 411 Blue GroupCS 411 Blue Group 99
The ProblemThe Problem
Poor real-time data collection and feedback on Poor real-time data collection and feedback on park patron habits leads to inefficiencies in park patron habits leads to inefficiencies in park utilization, causing a failure to maximize park utilization, causing a failure to maximize patron satisfaction and park revenue.patron satisfaction and park revenue.
December 11, 2007December 11, 2007 CS 411 Blue GroupCS 411 Blue Group 1010
The GoalThe Goal
Our goal is to provide a system utilizing Our goal is to provide a system utilizing real-time data collection methods that both real-time data collection methods that both increases the satisfaction of the patrons increases the satisfaction of the patrons and the revenue of the parks.and the revenue of the parks.
December 11, 2007December 11, 2007 CS 411 Blue GroupCS 411 Blue Group 1111
Turn real-time data Turn real-time data collection via RFID…collection via RFID…
……into satisfaction by into satisfaction by offering an enhanced offering an enhanced
patron experience! patron experience!
December 11, 2007December 11, 2007 CS 411 Blue GroupCS 411 Blue Group 1212
Presenting…Presenting…ThrillTrackerThrillTracker
December 11, 2007December 11, 2007 CS 411 Blue GroupCS 411 Blue Group 1313
Current Park FlowCurrent Park Flow
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Proposed ThrillTracker FlowProposed ThrillTracker Flow
December 11, 2007December 11, 2007 CS 411 Blue GroupCS 411 Blue Group 1515
Major Functional ComponentsMajor Functional Components
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Prototype MFCDPrototype MFCD
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What Thrill Tracker Will DoWhat Thrill Tracker Will Do
Provide real-time attraction data and statisticsProvide real-time attraction data and statistics Create additional revenue for the parkCreate additional revenue for the park Allow patrons to customize a multiple ride Allow patrons to customize a multiple ride
itinerary from one of our convenient kiosksitinerary from one of our convenient kiosks Enhance patron trackingEnhance patron tracking Provide information services through kiosksProvide information services through kiosks Provide additional means for targeted marketingProvide additional means for targeted marketing
December 11, 2007December 11, 2007 CS 411 Blue GroupCS 411 Blue Group 1818
What Thrill Tracker Won’t DoWhat Thrill Tracker Won’t Do
Show real-time where every patron is anywhere Show real-time where every patron is anywhere in the parkin the park
Ensure maximum efficiency of all attractionsEnsure maximum efficiency of all attractions Eliminate lines at attractionsEliminate lines at attractions Eliminate congestion throughout the parkEliminate congestion throughout the park Allow patrons to schedule an unlimited number Allow patrons to schedule an unlimited number
of attractions of attractions
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Prototype DemonstrationPrototype Demonstration
RFID InterfaceRFID InterfacePatron GUIPatron GUIAdministrator GUIAdministrator GUI
December 11, 2007December 11, 2007 CS 411 Blue GroupCS 411 Blue Group 2020
What is RFID?What is RFID?
RFID – Radio Frequency IdentificationRFID – Radio Frequency Identification
There are two types of RFID:There are two types of RFID: ActiveActive PassivePassive
The main difference is that active RFID has its own The main difference is that active RFID has its own battery power source, where as passive RFID battery power source, where as passive RFID achieves its charge from radio waves.achieves its charge from radio waves.
December 11, 2007December 11, 2007 CS 411 Blue GroupCS 411 Blue Group 2121
Why RFID?Why RFID?
December 11, 2007December 11, 2007 CS 411 Blue GroupCS 411 Blue Group 2222
Phase 2 BudgetPhase 2 BudgetStaff Quantity Yearly Salary* Total
Project Manager 1 $80,640 $40,320
Software Engineer 4 $67,200 $134,400
QA Engineer 2 $61,440 $61,440
Web Developer 1 $55,680 $27,840
Database Specialist 1 $61,440 $30,720
Technical Writer 1 $53,760 $26,880
Network Engineer 1 $63,360 $31,680
IT Specialist 1 $61,440 $30,720
GUI Developer 1 $61,440 $30,720
Total $414,720
40% Overhead $165,888
Total Phase 2
Staff Budget $580,608
* Staff are full time employees for a 6 month period* Staff are full time employees for a 6 month period
December 11, 2007December 11, 2007 CS 411 Blue GroupCS 411 Blue Group 2323
Phase 2 BudgetPhase 2 Budget
$717,629Total Phase 2 Budget
$137,021
Total Phase 2 Equipment and Software Budget
$69,095$13,8195MS SQL 2005
$3,196$7994MS Visual Studio Pro
$50$501MS SQL Developer Toolkit
$9,625$87511HP nx6325 Notebook Workstations
$1,825$3655Cisco 2611Routers
$9,000$3,0003Slab X2RFID Kiosk
$16,000$3,2005Dell 2950Application Servers
$16,000$3,2005Dell 2950Development Servers
$70$0.70100Mifare 1KRFID Cards
$160$802GAOF5RFID Writer
$12,000$2,0006Envision WareRFID Antennae Gates
CostPriceQuantityPart NumberItem
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Per Park Revenue By YearPer Park Revenue By Year
$1,128,750$723,750$405,0001623,300,000 Kings Island3
$1,018,750$613,750$405,0001622,860,000Six Flags Great America3
$1,996,250$901,250$1,095,0003654,700,000Universal Hollywood3
$2,346,250$1,251,250$1,095,0003656,100,000Universal Orlando2
$928,750$523,750$405,0001622,500,000 Kings Dominion2
$1,078,750$673,750$405,0001623,100,000Cedar Point 2
$1,896,500$804,500$1,092,0003644,310,000Busch Gardens Africa1
$953,750$548,750$405,0001622,600,000Busch Gardens Europe1
Revenue By Park
RFID Pass Royalties
ThrillPass Royalties
Season Days
Yearly AttendanceParkYear
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Break Even AnalysisBreak Even Analysis
$0
$1,000,000
$2,000,000
$3,000,000
$4,000,000
$5,000,000
$6,000,000
$7,000,000
$8,000,000
$9,000,000
0 1 2 3
Year
Re
ven
ue Yearly Revenue
Yearly Implementation Cost
EBITDA
December 11, 2007December 11, 2007 CS 411 Blue GroupCS 411 Blue Group 2626
Return On InvestmentReturn On InvestmentPilot customer amortized cost of $148.6K per year Pilot customer amortized cost of $148.6K per year
over five yearsover five years
Cost per season day is $900 for a 162 day season Cost per season day is $900 for a 162 day season
Only 180 passes required to break even at $5 eachOnly 180 passes required to break even at $5 each
If an average of 2000 passes are sold per day, If an average of 2000 passes are sold per day, realized profit is $1.5 Million for the customerrealized profit is $1.5 Million for the customer
1000% return on the initial investment1000% return on the initial investment
ThrillTracker Inc. will receive a $1 royalty on each ThrillTracker Inc. will receive a $1 royalty on each $5 ThrillPass sold and $.25 on non-ThrillPass RFID $5 ThrillPass sold and $.25 on non-ThrillPass RFID ticketstickets
Estimated first year revenue of $2.85 MillionEstimated first year revenue of $2.85 Million
December 11, 2007December 11, 2007 CS 411 Blue GroupCS 411 Blue Group 2727
Return On InvestmentReturn On Investment
The less time patrons spend in line…. The less time patrons spend in line….
More time to visit shops and concessions (and More time to visit shops and concessions (and spend money)spend money)
Better experience at the park Better experience at the park More likely to return to the parkMore likely to return to the park Better distribution throughout the park Better distribution throughout the park
December 11, 2007December 11, 2007 CS 411 Blue GroupCS 411 Blue Group 2828
ConclusionConclusion
““It's been my experience that real time data It's been my experience that real time data is a good thing... I do see value, from the is a good thing... I do see value, from the facility operator's perspective, of having facility operator's perspective, of having real time data; especially if reporting can real time data; especially if reporting can be automated and formatted to meet be automated and formatted to meet specific needs.”specific needs.”
- Mr. Stagner- Mr. Stagner
December 11, 2007December 11, 2007 CS 411 Blue GroupCS 411 Blue Group 2929
AppendixAppendix
December 11, 2007December 11, 2007 CS 411 Blue GroupCS 411 Blue Group 3030
Process Flow: Access Of Thrill Tracker Account Process Flow: Access Of Thrill Tracker Account Via KioskVia Kiosk
Patron Places RFID Pass Near Scanner
Can The Pass Be Read ?
Is The Pass Valid ?
Is There An Associated Account ?
Run TheAccount Setup
Routine
Store Account Data In Data
Base
Run TheAccount Access Routine
Retrieve Account Data
From Data Base
Display Error
No
No
YesNo
Pass Detected
December 11, 2007December 11, 2007 CS 411 Blue GroupCS 411 Blue Group 3131
Process Flow: Ride Access Using Thrill PassProcess Flow: Ride Access Using Thrill Pass
Run TheAccount
Update Routine
Update Account Data In Data Base
Run TheAccount Access Routine
Retrieve Account Data
From Data Base
Is The Ride And Time Correct ?
Green LightOpen Gate
Yes
No
Patron Places RFID Pass Near Scanner
Can The Pass Be Read ?
Is The Pass Valid ?
Red ErrorLightYes
Yes
No
No
Pass Detected
December 11, 2007December 11, 2007 CS 411 Blue GroupCS 411 Blue Group 3232
Blue Team SurveyBlue Team Survey
For a small fee, no more than $5.00, wouldFor a small fee, no more than $5.00, would
you be willing to pay for a customized you be willing to pay for a customized itinerary whereby you could shorten your itinerary whereby you could shorten your wait for selected attractions?wait for selected attractions?
December 11, 2007December 11, 2007 CS 411 Blue GroupCS 411 Blue Group 3333
Blue Team SurveyBlue Team Survey
December 11, 2007December 11, 2007 CS 411 Blue GroupCS 411 Blue Group 3434
ReferencesReferences http://www.safetzone.com/ http://en.wikipedia.org/wiki/RFID http://www.themeparkinsider.com/reviews/ http://en.wikipedia.org/wiki/Busch_Gardens_Europe http://www.rcdb.com/pd20.htm http://blog.tmcnet.com/wireless-mobility/rfid-vs-wifi-for-hospital-
inventory-tracking-systems.asp http://www.tech-faq.com/rfid.shtml http://www.envisionware.com/gates http://www.dell.com/content/products/features.aspx/pedge_2950?
c=us&cs=04&l=en&s=bsd http://www.smartcardworld.com/mifare1k.asp http://www.techdefenders.com/productcart/pc/viewPrd.asp?
idcategory=8&idproduct=2047
December 11, 2007December 11, 2007 CS 411 Blue GroupCS 411 Blue Group 3535
References cont.References cont. http://www.slabb.com/public/x2/overview.html http://www.microsoft.com/industry/hospitality/solutions/
guesttechnologiesarticle.mspx http://www.informationweek.com/story/showArticle.jhtml?
articleID=47208448 http://www.safetzone.com/stz_product_reporting.htm http://www.allbusiness.com/technology/computer-hardware-radio-
frequency/10661-1.html http://news.com.com/Theme+park+takes+visitors+to+RFID-land/
2100-1006_3-5366509.html http://www.pdcorp.com/crowd-control/ http://www.mousepal.com/ http://www.sptimes.com/2004/12/15/Columns/
Busch_Gardens_bucks_g.shtml
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