prsa educators academy presentation (2014)

!

Photo by kevinptrovini - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/124334028@N07 Created with Haiku Deck

•  HUGE pressure to be innovative, strategic, and relevant for students and profession.

•  Balancing theory and practice a challenge.

•  Transforming into a hybrid professor – expert in content + technology to adopt practices for in and outside of the classroom

Photo by kevinptrovini - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/124334028@N07 Created with Haiku Deck

•  Sparks innovation •  Creative

Opportunity •  Captures attention •  Storytelling •  Course narrative

•  Adaptability •  New tool & medium •  Experimentation •  Storytelling from your

POV •  Reputation

For Students !

For Professors !

•  Applied!

•  Creative Brainstorming Sessions [Preliminary - all courses]

•  Strategic Briefs for PR initiatives [Social Media Course]

•  Capturing soundbites, statements, and interviews for press releases and media kits [StratComm Writing Course]

•  POV Glass Stories [Personal Story, Day-in-the-life of an Intern/PR pro & professor, Emotional Experience targeted in Advertisement]

•  Undergraduates and Graduate Students

•  Graduate Students – extra research involved [primary + IRB]

•  Google Glass Etiquette !

•  Dos and Don’ts for brands and individuals

•  Case Studies involving Google Glass !

•  Fashion Week

•  Sports

•  Brands

•  Brainstorming stories to capture with Glass !

•  POV [Point of View Exercises]!

•  Record Lectures from Professor’s Point of View [POV]

•  POV Record Speeches, Presentations, and Guest Lectures [*Permission]

•  POV Press Conferences [Media Training, Crisis Communications, Event Planning]

Photo by Erik Mallinson - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/15261067@N00 Created with Haiku Deck

Photo by Frau Hölle - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/36154286@N03 Created with Haiku Deck

•  Role as a mentor / ambassador.

•  Brand ambassadorship and community with Google.

•  Shared applied experiences with others key for innovation.

•  More than just an emerging tool – it’s an evolving strategic mindset.

•  Experimentation is paying off with Google Glass.