prsa travel & tourism 2010

Tips, Tricks and Apps To Save Time (& Sanity)

PRSA Travel & Tourism 2010

CONTACT INFORMATION

Johna BurkeBurrellesLucewww.BurrellesLuce.com@GoJohnaB

Angela BerardinoTurner PRwww.turnerpr.com@CoTravelGirlwww.DigitalJuJu.com

PR TIP:PROTECT YOUR BRAND IN SOCIAL MEDIA

WHERE ARE YOUR AUDIENCES AND HOW ARE YOU ENGAGING THEM?

A CAVEAT BEFORE WE BEGIN• Tools are only as good as the strategy that drives

them.• You don’t need to be everywhere. Learn to simplify.• Be a ruthless editor. Stick to the content and

channels that are working for you. • Ego check: Balance your personal brand and your

company/client brand.• There are some tremendous “How To” guides online.

YouTube can be a great resource.

AGENDA

• Getting Organized

• Everyday Tools

• Social CRM• Geolocation

ORGANIZATIONAL APP:

• Evernote is a note-taking application; notes can be taken from your desktop, online, phone.

• Each “note” can be either text, an image, a file, audio, etc.

• Web clipping• Even text which shows up in a photograph is

searchable via Evernote’s OCR technology• All of it is searchable & cloud-based

EVERNOTE

HOW I USE IT• A single account connects my PC, Mac and

iPhone. I use Firefox plugin for one-click adds.• Clip online articles• Take notes• Organize pics of ideas, business cards and

receipts• Sign up for the blog/newsletter

ORGANIZATIONAL APP: GOOGLE READER

• Free!• Aggregates RSS feeds into one location• Allows you to build folders for organization• Tracks what content you are reading/sharing

and what content you aren’t. Clean it out at least once per month.

• 50+ Firefox Extensions for Google Reader

HOW I USE IT• Share articles with my team

and colleagues• Share articles with Twitter,

LinkedIn and other networks (in one click if you alter settings)

• Favorite articles, custom tags• Spot trends• Track media or brands that I

want to connect with• Create RSS feeds for key

Twitter accounts

EVERYDAY TOOLS: BROWSERS

• Firefox & Google Chrome• Third Party Plugins

o Evernoteo StumbleUpono Shareholico ScreenGrabo TwitThat o Better Gmail 2o AdBlock Plus

TIPS: FACEBOOK

• Create groups; determine privacy settings by group• PR 101: Nothing is off-the-record

(i.e., nothing is totally private on Facebook) • Pay attention to B-days; 10 Minutes every morning

to send a note• Reclaimprivacy.org

TIPS: TWITTER

• Use TweetDeck for more than Twitter; can add Facebook, LinkedIn, Foursquare, Google Buzz feeds – and use filters.

• Create MVP lists of media or influencers you want to follow more closely; spend the time to sort.

• Watch/follow trends, or conversations with Hashtags

• Hootsuite is great for teams managing accounts

TWITTER QUICK TIPS• @helpareporter• #mediarelations• #PR• #Pradvice• #Travel• #Deals• Reporters and bloggers

MUCKRACK.COM

TWEEPSEARCH.COM

TIPS

• Ping.fm updates multiple accounts (LinkedIn, Facebook, Twitter) with one post

• Posterous is a mini-blog, pulling from lots of sources• Tumblr is a really easy blog platform with strong

google app ties• Stumble link with su.pr “traffic builder”• Amplify is where micro-blogging and blogging meet

SOCIAL CRM: GIST

• Online service that connects your inbox – and all contacts - to their social media activities

• Combines Outlook or Gmail communication, online address book, LinkedIn contacts, and Twitter and Facebook networks to create an intelligent dashboard view of your connections.

• Shows news, posts, links, documents you have shared. Prioritizes contacts.

TRICK: MAP MASHUP• Use online content to create dynamic, customized

maps• Media itineraries• Themed pitches• Bing (with Silverlight): choose different map types, all

of which display simplified and easy-to-read maps: American, European, Sketchy and Treasure, which looks like a pirate map.

TOOLSFREE• Addictomatic• Socialmention.com• Howsociable.com• ReclaimPrivacy.org

NEXT WAVE OF SOCIAL NETWORKING TRENDS

• Location• Platforms: Mobile, etc.• Video: One-take• Social Search• Virtual Collaboration• Cloud Computing

EXECUTE A MOBILE PR STRATEGY THAT WORKS AND WON'T BREAK THE BANK

• Key channel - Mobile will be the main platformo Developing content/messages differso More people browse than search o Advertising real estate being defined

• Influencers can be reached 24*7• Be ‘on call’ to respond to clients needs• Implement real time crisis management• Leverage ‘Geo-Location’

MORE MOBILE…• Integrate different media types• Eventually will require more than text• Understand what format your client likes• Augmented Reality

o QR Codeso Kaywao Stickybits

• Html5

ALL FEEDBACK NOT CREATED EQUAL

TARGET YOUR EFFORTS

Q&A TIME

CONTACT INFORMATION

Johna BurkeBurrellesLucewww.BurrellesLuce.com@GoJohnaB

Angela BerardinoTurner PRwww.turnerpr.com@CoTravelGirlwww.DigitalJuJu.com