prw week 8-financial writing
Post on 07-Apr-2018
219 Views
Preview:
TRANSCRIPT
8/6/2019 PRW Week 8-Financial Writing
http://slidepdf.com/reader/full/prw-week-8-financial-writing 1/18
Financial
WritingPRW-2011
8/6/2019 PRW Week 8-Financial Writing
http://slidepdf.com/reader/full/prw-week-8-financial-writing 2/18
many writers fool
themselves into
believing they are
writing for thepublic when they
are actually writing
to impress the boss,(Gunning, n.d.)
8/6/2019 PRW Week 8-Financial Writing
http://slidepdf.com/reader/full/prw-week-8-financial-writing 3/18
Annual report
�A
comprehensive report on a companys activities andfinancial performance throughout the preceding year,
provided to shareholders and other interested public.
� The 10-K
The principal document used by public companies tocommunicate financial information to shareholders,
which includes financial data organized into one or
more balance sheets, income statements, and
cash flow statements.
8/6/2019 PRW Week 8-Financial Writing
http://slidepdf.com/reader/full/prw-week-8-financial-writing 4/18
Planning the report(1)
1. Purpose
� Maintain investor relations? � Provide financial data?
� Tell the company stories?
� Attract new employees, customers, investors?
8/6/2019 PRW Week 8-Financial Writing
http://slidepdf.com/reader/full/prw-week-8-financial-writing 5/18
Planning the report(2)
2. Identify possible public
3. Prioritise the public
BankersCommunity leaders
Consumer advocates
Customers
Suppliers
Competitors
Government
Financial analyst
Educators
Possible investors
Employees
Reporter/business editors
8/6/2019 PRW Week 8-Financial Writing
http://slidepdf.com/reader/full/prw-week-8-financial-writing 6/18
Planning the report(3)
4. Selecting issues
5. Determine the source
of inf ormation
*Personal interview* Simple structured questionnaire
(see example)
8/6/2019 PRW Week 8-Financial Writing
http://slidepdf.com/reader/full/prw-week-8-financial-writing 7/18
The content (1)
� Financial summary� Letter from the chief executive officer
� Corporate description: the company stories
(located, purposes, products, services, and related activities)
8/6/2019 PRW Week 8-Financial Writing
http://slidepdf.com/reader/full/prw-week-8-financial-writing 8/18
The content (2)
� Narrative section(events, management decisions, sales, mergers, expansions,
program developments, company customers/markets,
problems)
*legal actions? energy resource?
� Balance sheet and income statements
� Statement of sources and use of funds
8/6/2019 PRW Week 8-Financial Writing
http://slidepdf.com/reader/full/prw-week-8-financial-writing 9/18
The content (3)
� Notes to financial statements
� Ten-year statistical summary
� Prospectus / business plan
8/6/2019 PRW Week 8-Financial Writing
http://slidepdf.com/reader/full/prw-week-8-financial-writing 10/18
Develop argument
PURPOSE
Analyze
Compare
DifferentiateIllustrate
Contrast
Criticize
Interpret
Evaluate
Summarize
Justify
STRATEGY
Examine each of elements
Show similarity / relationship
Discriminate between 2 or moreMake clear by written, drawings, «
Show differences
Make judgments / arguments
Explain
Give a reasoned appraisal
Provide brief account
Demonstrate satisfactory reason
8/6/2019 PRW Week 8-Financial Writing
http://slidepdf.com/reader/full/prw-week-8-financial-writing 11/18
The f ormat
� The front
� The body
� The end
8/6/2019 PRW Week 8-Financial Writing
http://slidepdf.com/reader/full/prw-week-8-financial-writing 12/18
SECTION ESSENTIAL OPTIONAL
The front Title page
Table of contents
Financial summary
List of tables
List of figures
Abstract /synopsisAuthorisation doc
The bodyIntroduction
Discussion & analysis
Development ideas
Conclusions
Recommendations
Letter from the CEO
Corporate description
Narrative section
Balance sheet & income statements
Statementof sources & use of funds
Notes to financial statements
Ten-year statistical summary
Future plan
Tables
graphics
The end bibliography Appendix
Index
glossary
8/6/2019 PRW Week 8-Financial Writing
http://slidepdf.com/reader/full/prw-week-8-financial-writing 13/18
The style:
Part of what you saycontent and purpose
Formal
� Stuffy style
� Most business annual report
Direct
� Introduction
� Conclusion
� Recommendation
� Body
Inf ormal
� Ex: paper doll books (Sara Lee)
Indirect
� Introduction
� Body
� Conclusion
� recommendations
8/6/2019 PRW Week 8-Financial Writing
http://slidepdf.com/reader/full/prw-week-8-financial-writing 14/18
Writing the report
� Use the active voice
� Write in the positive
� Replace jargon with common words� Use short sentences
� Keep the subject, verb, and
object close together
8/6/2019 PRW Week 8-Financial Writing
http://slidepdf.com/reader/full/prw-week-8-financial-writing 15/18
Important:
� Double-checking the narrative
� Timing
� Be aware with Foggy writing
Telling the truth or
looking good?
8/6/2019 PRW Week 8-Financial Writing
http://slidepdf.com/reader/full/prw-week-8-financial-writing 16/18
Financial/business release
Usually in a company official website,
available with other following information:
� Corporate profile� Fact sheet
� Biographies of senior management
� Calendar of events
� Contact information� Product/service knowledge
� Stock prices (charts)
� Stock transfer agent information
� Dividend histories
8/6/2019 PRW Week 8-Financial Writing
http://slidepdf.com/reader/full/prw-week-8-financial-writing 17/18
Task on board
� Have a look on the
examples given
� Create a planning f or your
take home paper
8/6/2019 PRW Week 8-Financial Writing
http://slidepdf.com/reader/full/prw-week-8-financial-writing 18/18
Create with your writing buddy
� Select a company
� Define the possible public and issues
� Based on your mini research,
create a simple annual report
� Consult to your lecturer note
for the format
� Consult to your lecturerfor any inquiries
� Submit on 18 May 2011
top related