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© 2012, BOKU Inc. All rights reserved • PROPRIETARY AND CONFIDENTIAL.‘BOKU', and 'Pay by Mobile' are registered trademarks of BOKU, Inc.

PSE Consulting /Sidley Austin

Merchant Acquiring Conference

23 November 2012

© 2012, BOKU Inc. All rights reserved • PROPRIETARY AND CONFIDENTIAL.‘BOKU', and 'Pay by Mobile' are registered trademarks of BOKU, Inc. 2

I am not alone

© 2012, BOKU Inc. All rights reserved • PROPRIETARY AND CONFIDENTIAL. ‘BOKU', and 'Pay by Mobile' are registered trademarks of BOKU, Inc.

Total E-retail Market – Month to

Month

3

IMRG Capgemini e-Retail Sales Index 2012

© 2012, BOKU Inc. All rights reserved • PROPRIETARY AND CONFIDENTIAL. ‘BOKU', and 'Pay by Mobile' are registered trademarks of BOKU, Inc.

IMRG Capgemini E-retails Sales

Index vs. ONS Retail Sales Index

(RSI)

4

IMRG Capgemini e-Retail Sales Index 2012

© 2012, BOKU Inc. All rights reserved • PROPRIETARY AND CONFIDENTIAL. ‘BOKU', and 'Pay by Mobile' are registered trademarks of BOKU, Inc.

Year on Year Growth in the IMRG

Capgemini E-retails Sales Index vs.

ONS Retail Sales Index

5

Rolling 13 Months

IMRG Capgemini e-Retail Sales Index 2012

© 2012, BOKU Inc. All rights reserved • PROPRIETARY AND CONFIDENTIAL. ‘BOKU', and 'Pay by Mobile' are registered trademarks of BOKU, Inc.

Growth on Cards is essentially Face

to Face

6

12%

15%

18%

25%

2%3%

2%

8%

UK US France Brazil

2010-15 e-comm card vol CAGR

2010-15 F2F card vol CAGR

27%

13%

9%

4%

UK US France Brazil

E-Commerce Card Volume as % of Total (CP +

CNP) Card Volume, 2011

E-Commerce Volume Growth vs. Face

to Face Volume Growth, estimated

E-Commerce Card Volume as % of

Total (CP + CNP) Card Volume, 2011

First Annapolis Research

© 2012, BOKU Inc. All rights reserved • PROPRIETARY AND CONFIDENTIAL. ‘BOKU', and 'Pay by Mobile' are registered trademarks of BOKU, Inc. 7

So where’s it all

going to end?

© 2012, BOKU Inc. All rights reserved • PROPRIETARY AND CONFIDENTIAL. ‘BOKU', and 'Pay by Mobile' are registered trademarks of BOKU, Inc.

The future of the High Street?

8

© 2012, BOKU Inc. All rights reserved • PROPRIETARY AND CONFIDENTIAL. ‘BOKU', and 'Pay by Mobile' are registered trademarks of BOKU, Inc.

Smartphones, PCs and Tablets

9

© 2012, BOKU Inc. All rights reserved • PROPRIETARY AND CONFIDENTIAL. ‘BOKU', and 'Pay by Mobile' are registered trademarks of BOKU, Inc. 10

Last year was the tipping point

…smartphone sales overtook PC

Sales

© 2012, BOKU Inc. All rights reserved • PROPRIETARY AND CONFIDENTIAL. ‘BOKU', and 'Pay by Mobile' are registered trademarks of BOKU, Inc.

Worldwide Internet-Enabled Device

Shipments

11

Q1:12 – Inflection

Point

Android Smartphones >

Windows PCS

KPCB Internet Trends 2012

© 2012, BOKU Inc. All rights reserved • PROPRIETARY AND CONFIDENTIAL. ‘BOKU', and 'Pay by Mobile' are registered trademarks of BOKU, Inc.

Global Internet Device Sales

12

We are

here

Gartner, IDC, Strategy Analytics, Business Insider Intelligence estimates

© 2012, BOKU Inc. All rights reserved • PROPRIETARY AND CONFIDENTIAL. ‘BOKU', and 'Pay by Mobile' are registered trademarks of BOKU, Inc.

Share of Device Page Traffic Over a

Day

13

Comscore, Telefonica, Marcquaire Capital (USA), December 2011

© 2012, BOKU Inc. All rights reserved • PROPRIETARY AND CONFIDENTIAL. ‘BOKU', and 'Pay by Mobile' are registered trademarks of BOKU, Inc.

Angry Birds Downloads vs. Nintendo

DS Sales

14

Business Insider Intelligence estimates, New reports and company releases

© 2012, BOKU Inc. All rights reserved • PROPRIETARY AND CONFIDENTIAL. ‘BOKU', and 'Pay by Mobile' are registered trademarks of BOKU, Inc.

Sales Growth

15

+312%M-commerce

E-commerce

Retail

+11%

<1%

© 2012, BOKU Inc. All rights reserved • PROPRIETARY AND CONFIDENTIAL. ‘BOKU', and 'Pay by Mobile' are registered trademarks of BOKU, Inc.

Selling in the 21st Century

• Consumers are better informed

and more deal hungry than ever

before

• Merchants can no longer rely

on location or reputation

16

© 2012, BOKU Inc. All rights reserved • PROPRIETARY AND CONFIDENTIAL. ‘BOKU', and 'Pay by Mobile' are registered trademarks of BOKU, Inc.

Merchants

• Drive down overheads

• Increase Sales

17

• Payment fees

commoditised

• New Customers

• Increased Basket

Size

• Conversion

• Daily Deals

• Loyalty Schemes

• Ruthless attention

to the customer

experience

© 2012, BOKU Inc. All rights reserved • PROPRIETARY AND CONFIDENTIAL. ‘BOKU', and 'Pay by Mobile' are registered trademarks of BOKU, Inc.

Reducing Margins

18

© 2012, BOKU Inc. All rights reserved • PROPRIETARY AND CONFIDENTIAL. ‘BOKU', and 'Pay by Mobile' are registered trademarks of BOKU, Inc.

Average Conversion Rate e-retail & m-

retail

19

IMRG Capgemini e-Retail Sales Index 2012

© 2012, BOKU Inc. All rights reserved • PROPRIETARY AND CONFIDENTIAL. ‘BOKU', and 'Pay by Mobile' are registered trademarks of BOKU, Inc.

How Big is your Base

20

Accounts with Credit/Debit Cards Linked (in millions)

100

150

400

© 2012, BOKU Inc. All rights reserved • PROPRIETARY AND CONFIDENTIAL. ‘BOKU', and 'Pay by Mobile' are registered trademarks of BOKU, Inc.

Closer to the merchant

the better chance of winning

21

Acquirers

© 2012, BOKU Inc. All rights reserved • PROPRIETARY AND CONFIDENTIAL. ‘BOKU', and 'Pay by Mobile' are registered trademarks of BOKU, Inc.

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