ptc 2019 liveworx event brief final -...

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THEAUGMENTEDWORKFORCE–TAKINGHUMANCAPABILITIESTONEWHEIGHTSPTC2019LIVEWORKSEVENTBRIEF

By:EricM.Luyer,IndustryResearchAnalyst INTRODUCTION ThethemeatPTCLiveWorxthisyearwas:“TheAugmentedWorkforce–TakingHumanCapabilitiestoNewHeights.”Andapproximately13,000people,attendinginpersonaswellaslivestreaming,tookpartintheannualindustryconferenceheldinBoston,MA,inearlyJune.Intoday’sdigitalenterprise,theobjectiveofPTCisnotonlyunlockingnewlevelsofproductivity,insightandefficiencywithautomatedprocessesandemergingtechnologies,butalsotousethesetoolsto“augment”theworkforce.PTCispredominantlypositioningemergingtechnologiessuchasArtificialIntelligence(AI),AugmentedReality(AR),VirtualReality(VR)and3DPrinting.WhenaddedtotheexistingcapabilitiesofComputerAidedDesign(CAD),ProductLifecycleManagement(PLM)andtheInternetofThings(IoT),ARwillbecomemorecomplementarytoworkers’creativityandlaborsatisfaction.ItisPTC’spremisethatthingsthatmakeusalluniquelyhuman-intuition,creativity,decisionmaking–willbemorepowerfulandusefulthanever,ifweoptimizetheuseoftheseemergingtechnologies.DIGITAL TRANSFORMATION TheemphasisofLiveWorxwashelpingindustrieswiththeirDigitalTransformationstrategyandapproach.PTCseesARasanidealtoolfortraining.Workersbenefitbygettinga3D-understandingofproductionprocessesandthechallengesinaproductionenvironment(wheretheshortageofskillsisoftenachallenge-yetshorterlead-timesareexpected.)Implementingan“AugmentedWorkforce”aspartofthedigitaltransformationprocessrequiresnewstrategies,astrategicroadmapandboldexperimentation–aswellasaculturereadytoembracechange.TheuseofARmakesaworkforcemorecomplete,ratherthanbeingreplacedbyit–whereworkersandmachinesunitetomakeandmanagewhat’snext.Inherkeynoteaddress,MariaWilsonDDA,ofHowdenGroupnoted,“AugmentedrealityextendsthevalueofourIoTdata,anditchangesourcustomers'experienceofowningandoperatingequipment."

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PTC2019LIVEWORXEVENTBRIEFDIGITAL THREAD

JimHeppelmann,CEOofPTC,emphasizedtheimportanceofhavingthetechnologyandthetoolsavailabletohavefullinsightofwhat’shappeningintheproductlifecycle:fromdesign–engineering–manufacturing&supplychain–customeroperations–customerservicestoCorporate/CXO.Inhiskeynote,HeppelmannexplainedthecapabilitiesofthecurrentPTCofferingsformanufacturers:fromcomplexconfigurationmanagementtohighperformancecomputing,includinghowCAD+PLM+IoT+AIfollowandsupporttheconceptoftheDigitalThread.AccordingtoHeppelmann,“Adigitalthreadmeanstheinformationthatwasoriginallycreatedforonepurpose–sayanengineeringprototype-getsreusedformanydifferentprocesses.Thedigitalthreadweavesitswayacrossthevaluechain.”Thedigitalthreadisinfactaframeworkwhichconnectsthedataflowstoprovideaholisticviewofalldataof(all)assetsandtheprocesseslinkedtotheseduringthelifecycleoftheproduct.Allinformationincludingprotocols,securityandstandardsarevisibleandtransparent.Theconceptofthedigitalthreaddescribesthetraceabilityofthedatathatsupportsthedigitaltwin(s)backtorequirements(i.e.,designphase),partsandcontrolsthatcanmakeupthephysicalasset(s)ortheentireproductionprocess.

Image Courtesy of PTC

Jim Heppelmann, CEO PTC at LiveWorx2019 Image Courtesy of PTC

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PTC2019LIVEWORXEVENTBRIEFLIFE SCIENCES TheLifeScienceindustryisinastateoftransitionatmanylevels,withnewmarketentrants(e.g.GoogleandAmazon)andawaveofmergersandacquisitionsshakingupthecompetitivelandscape.Nowmorethanever,medicalinnovatorsfaceanincreasingneedfortechnologysolutionstosupportthetransitiontoconnectedhealthcare,personalizedandprecisionmedicine,andimprovedpatientoutcomesasaservice—allwhileensuringcompliancewithregulatoryrequirements.PTC’sportfolioandexpertiseaimstohelpmedicaldevicemanufacturersgainacompetitiveadvantageinacomplex,fastpacedandhighlyregulatedmarketplace.Withtargetedfocusonqualityinthedesignphase,combiningAdditiveManufacturing(3Dprinting)capabilities(specificallyARandVRinsupportofqualityfordesign,servicesandtraining)PTCisofferingitsLifeScienceclientswell-thought-out,andhigh-performingtechnologysolutionsthatcangrowwiththeincreasingcomplexityofqualityandregulatoryrequirements.THE FUTURE OF MEDICAL INNOVATION LifeScienceinnovatorsfacetransformativeopportunitiesandchallenges.Thehealth-carevaluechainisbecomingmorecollaborative,outcome-basedandmetrics-driven.Precisionmedicine,additivemanufacturing,andconnectedmedicalproductsarerapidlyexpandingtheartofthepossible.Formedicalinnovatorsandthehealthcarecommunitiestheyserve,thefutureisbrightintheeyesofPTC’ssolutionsdevelopmentgroup.CYBERSECURITY

Inthisnewdigitalworld,cybersafetyandsecuritymustbecomeeveryone’sresponsibility,andworkmustbedonetoaddressthechallengesandthreatsaroundsafetyandsecurity.“Sophisticatedsoftwareandhyper-connectivityarefuellinginnovationatanunprecedentedpace,”saidJoshuaCorman,SVPandChiefSecurityOfficer,ofPTC.“Thoseconditionscanpotentiallyintroducenewclassesofaccidentsandadversaries,”addedCorman.PTChassubsequentlyinitiatedaCoordinatedVulnerabilityDisclosure(CVD)ProgramthatsupportsthereportingandremediationofsecurityvulnerabilitiesthatcouldpotentiallyaffecttheenvironmentsinwhichPTCproductsoperate,includingindustrialandsafety-criticalindustries.

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PTC2019LIVEWORXEVENTBRIEFANNOUNCEMENTS: FEATURED PARTNERSHIPS AtLiveWorx2019,strategicpartnershipswereondisplay.First,RockwellAutomation.Thispartnershipisexpectedtoaccelerategrowthforbothcompaniesandenablethemtobethepartnerofchoiceforcustomerswhowanttotransformtheirphysicaloperationswithdigitaltechnology.“LeveragingRockwellAutomation’sindustry-leadingindustrialcontrolandsoftwaretechnology,strongbrand,anddomainexpertisewithPTC’saward-winningtechnology,enablesindustrialenterprisestocapitalizeonthepromiseoftheIndustrialIoT.Iamincrediblyexcitedaboutthispartnershipandtheopportunityitprovidestofuelourfuturesuccess,”saidJimHeppelmann,CEOofPTC.Secondly,PTC’spartnershipwithMicrosoft.OnJune10th,PTCannouncedthatithasexpandeditsstrategicalliancewithMicrosoftbydeliveringitsindustry-leadingPLMsolutionWindchillonMicrosoftAzure.OptimizingWindchillwithAzureisyetanothermilestoneinthegrowingalliancebetweenthetwocompaniessincetheinitialannouncementin2018.PTCandMicrosofthavecloselycollaboratedonintegratingAzureIoTwithPTC’sIIoTsolutionplatform,whichhasallowedcustomerstocreateinnovativeproductsandimproveoperationswithIoTconnectivity,richcontextualization,businesssystemsorchestration,andbreakthroughuserengagementviamixedreality. FINAL THOUGHTS LiveWorx2019wasaninterestingandforward-thinkingconferencethisyear…especiallyfororganizationsthatareeitherstartingorarealreadyontheirjourneyofdigitallytransformingtheirkeybusinessprocesses.

Image Courtesy of PTC

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PTC2019LIVEWORXEVENTBRIEF

This Brief was written by Axendia, Inc and Sponsored by PTC. The opinions and analysisexpressedinthisBriefreflectthejudgmentofAxendiaatthetimeofpublicationandaresubjecttochange without notice. Information contained in this document is current as of publication date.Information cited is not warranted by Axendia but has been obtained through a valid researchmethodology.Thisdocumentisnotintendedtoendorseanycompanyorproductandshouldnotbeattributedassuch.

AboutAxendia:Axendia is a leading analyst and strategic advisory firm that focuses exclusively on the Life-Sciences and Healthcare markets. Industry stakeholders and regulators rely on Axendia for trusted advice from trusted sources on Business, Regulatory and Technology issues and trends. Axendia serves Life-Science and Healthcare Organizations, Technology & Service Providers and Regulatory Agencies. Our clients range from start-ups to Fortune 100. Axendia professionals offer a unique combination of deep hands-on industry experience coupled with forward thinking insights. We contribute to our client’s success by providing long-range visibility and helping them navigate the increasingly complex landscape in the Life-Sciences and Healthcare markets. Axendia was recognized by CIOReview as a one of the 20 Most Promising Life Sciences Technology and Services providers.

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PublishedJuly2019