pubcon 2014: social media optimization for today and tomorrow

Social Media Optimization for Today and Tomorrow

Presented by: Jenneva Vargas

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porn. @jenneva26

Social Media

is now the the number 1 activity we do on the internet.

It’s more popular than

81% @jenneva26

of small businesses are on social media.

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Is your Social Media working for you?

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AUDIT

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http://bit.ly/10b9ZXD

H/T @Buffer & @kevanlee

TOOLS• Topsy• Sprout Social• Buffer• Houtsuite• FanPage Karma• Google Analytics• Social Mention• TrueSocialMetrics

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Social Media Advertising is no longer a luxury.

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$2.85 Billion

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projected social advertising spend in 2014.

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Social Advertising

1. Segment your targeting 2. Capitalize on local campaigns 3. Speak directly to your consumer4. Always be testing

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Don’t be afraid to move away from an underperforming platform.

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Social Media trends that will last.

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More than 70% of the world’s largest 2,000 companies are expected to have deployed at least one gamified application by year-end 2014.

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Gamification represents the fusion of four trends

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1. Rise in social media usage

2. Explosion of mobile3. Rise of big data4. Emergence of

wearables

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Vendors claim that gamification strategies can lead to a 100% to 150% increase in engagement metrics.

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Can you find the pretzel?

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Explore the newest platforms.

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Final Tips

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Optimize your content for every device even the newest tech.

Final Tips

"Mobile is the platform of today, and now we're also getting ready for the platforms of tomorrow…Oculus has the chance to create the most social platform ever, and change the way we work, play and communicate.“ – Mark Zuckerberg

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Thanks Pubcon!

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