pubcon wordpress seo

michael david | michael david | michael@tastyplacement.com | @tastyplacement | @tastyplacement

Epic WordpressEpic Wordpress

Part 1 Presented by:Michael David

Advanced Setup for Rankings, Traffic, & Loyal Visitors

michael david | michael david | michael@tastyplacement.com | @tastyplacement | @tastyplacement

Epic WordpressEpic WordpressInitial Setup

Important Considerations on Install:

Don't Use Default “Admin” for Username

Don't Store Database Backups on Server

Hosting: Apache/Cpanel

Hosting: Remote Database? (Megahosts: GD NS)

michael david | michael david | michael@tastyplacement.com | @tastyplacement | @tastyplacement

Epic WordpressEpic WordpressInitial Setup

Your Framework:

Think Before Using “Overlay” Frameworks

Responsive Templates

Can Add Features, but

Harder to Change

Less Universal, Harder to Get Help, Guest Auth?

Best Mobile Display Solution

Creates Perfect Index

Why Design?

michael david | michael david | michael@tastyplacement.com | @tastyplacement | @tastyplacement

Epic WordpressEpic WordpressInitial Setup

Set Up Ping Services:

WordPress Pings When You PostSet Up Pings at Dashboard>Settings>Writing

Don't Bang on the Publish Button, Repeats Ping

Find a Good Ping List via Google Search

michael david | michael david | michael@tastyplacement.com | @tastyplacement | @tastyplacement

Epic WordpressEpic WordpressPro Tips When Writing/Posting

Make Appetizing Thumbnails:

Make Facebook & Pinterest Thumbnails for When Visitors Share

Opengraph?

michael david | michael david | michael@tastyplacement.com | @tastyplacement | @tastyplacement

Epic WordpressEpic WordpressPro Tips When Writing/Posting

Getting Images into Search:

When Pushing Images in Image Search:

-Text Proximity Has High Impact

-Alt Tag Has Medium Impact

...(but do both+Title)

Images Push Content into FB/Pinterest

Posts With Images Just Do Better

michael david | michael david | michael@tastyplacement.com | @tastyplacement | @tastyplacement

Epic WordpressEpic WordpressPro Tips When Writing/Posting

Employ Epic Post Thumbnail:

Premium Themes Handle This Gracefully

-Use It or Lose It

-Makes Blog Page & Cat Pages look Pimp'n

-Just More Images for Social Sharing

michael david | michael david | michael@tastyplacement.com | @tastyplacement | @tastyplacement

Epic WordpressEpic WordpressPro Tips When Writing/Posting

Some Epic Post Thumbnails in Action:

michael david | michael david | michael@tastyplacement.com | @tastyplacement | @tastyplacement

Epic WordpressEpic WordpressPro Tips When Writing/Posting

Linking to Your Own Content in Body:

Can it Influence Rankings? ...Meh

– Relevant to Source and Destination

– Link to Money Pages

– When Overdone: Trashy and Spammy

Some Interlinking Is a Quality Signal/Non-Spam Signal

– Why?

michael david | michael david | michael@tastyplacement.com | @tastyplacement | @tastyplacement

Epic WordpressEpic WordpressInstalling and Configuring W3 Total Cache

How WP Renders Pages:

But if We Make Pages Static:

michael david | michael david | michael@tastyplacement.com | @tastyplacement | @tastyplacement

Epic WordpressEpic WordpressInstalling and Configuring W3 Total Cache

What W3 Total Cache Does:

Creates static cached pages, faster load

Browser caching: instant subsequent pages

EZ integration of CDN

Minifies JS, CSS

michael david | michael david | michael@tastyplacement.com | @tastyplacement | @tastyplacement

Epic WordpressEpic WordpressInstalling and Configuring W3 Total Cache

Let's Install from WP Admin (5 min):

Dashboard > Plugins > Add New > Search

Download & Activate

Adds “Performance” tab on Dashboard Navigation

Next: Setup

michael david | michael david | michael@tastyplacement.com | @tastyplacement | @tastyplacement

Epic WordpressEpic WordpressInstalling and Configuring W3 Total Cache

Setup: Lots of Options

Page Cache: Enable

Minify: Enable, Play With Settings

Database Cache: Enable

Object Cache: Enable & Cross Fingers

Browser Cache: Enable & Cross 'em

CDN Stuff...next section

michael david | michael david | michael@tastyplacement.com | @tastyplacement | @tastyplacement

Epic WordpressEpic WordpressInstalling and Configuring a Content Delivery Network

CDN: How it Works

Delivers your content faster

Reduces load on your server

michael david | michael david | michael@tastyplacement.com | @tastyplacement | @tastyplacement

Epic WordpressEpic WordpressInstalling and Configuring a Content Delivery Network

CDN with CloudFlare: Setup

Signup at Cloudflare.com (free & paid)

Transfer account info to W3 TC

michael david | michael david | michael@tastyplacement.com | @tastyplacement | @tastyplacement

Epic WordpressEpic WordpressInstalling Broken Link Checker

Broken Link Checker Plugin

Free Plugin Monitors for Dead Links

Checks content, Nav, & Comments

Uses LOTS of server resources

michael david | michael david | michael@tastyplacement.com | @tastyplacement | @tastyplacement

Epic WordpressEpic WordpressInstalling Broken Link Checker

Let's Install from WP Admin (5 min):

Dashboard > Plugins > Add New > Search

Download & Activate

Adds This Box to Main Dashboard

michael david | michael david | michael@tastyplacement.com | @tastyplacement | @tastyplacement

Epic WordpressEpic WordpressUsing Broken Link Checker

Moderating Broken Links

Edit URL, Edit Page Content, or Simply Unlink

Remember to Turn Plugin Off/Down

michael david | michael david | michael@tastyplacement.com | @tastyplacement | @tastyplacement

Epic WordpressEpic WordpressKeeping Out Bad Bots and Scrapers with .htaccess

Bad Bots and Scrapers Waste and Steal

Check Your Server Logs173.245.50.124 - - [31/Aug/2012:07:11:37 -0500] "POST /wp-cron.php?doing_wp_cron=1346415097.3102951049804687500000 HTTP/1.1" 200 20 "-" "WordPress/3.4.1; http://www.TastyPlacement.com"199.27.128.215 - - [31/Aug/2012:07:11:36 -0500] "GET /services/social-media-consulting-austin-tx HTTP/1.1" 200 9011 "-" "Mozilla/5.0 (compatible; discoverybot/2.0; +http://discoveryengine.com/discoverybot.html)"199.27.128.114 - - [31/Aug/2012:07:15:15 -0500] "GET /wp-content/uploads/testing-negative-seo-thumbnail.jpg HTTP/1.0" 200 219507 "-" "facebookplatform/1.0 (+http://developers.facebook.com)"

michael david | michael david | michael@tastyplacement.com | @tastyplacement | @tastyplacement

Epic WordpressEpic WordpressKeeping Out Bad Bots and Scrapers with .htaccess

Block the Bad Bots With .htaccess File

Google this: “AskApache Blocking Bad Bots”

AskApache Page Has Copy/Paste .htaccess

ErrorDocument 403 /403.html

RewriteEngine OnRewriteBase / # IF THE UA STARTS WITH THESERewriteCond %{HTTP_USER_AGENT} ^(black.?hole|blackwidow|discoverybot) [NC,OR]

RewriteRule . - [F,L]

michael david | michael david | michael@tastyplacement.com | @tastyplacement | @tastyplacement

Epic WordpressEpic Wordpress

And Now to Mr. BeyQ&A Follows

Advanced Installation for Maximum Performance