public information office 2005-2006 objectives. goal #12 foster and maintain a positive public image...

Public Information Office

2005-2006 Objectives

Goal #12

Foster and maintain a positive public image of the college and effectively promote college services and programs to the community.

2005-2006 Objectives

1. Determine college-related strengths and weaknesses among local residents to better serve the public.

2. Increase efforts to promote CFCC’s academic services to perspective students to increase enrollment.

3. Foster a greater awareness of CFCC’s positive impact on the local community to improve public support.

OBJECTIVE #1: Assess College-Related Strengths and Weaknesses Among Local Residents

1. Determine what information is needed to improve college services.

2. How are we going to get the information?

3. Compile the information in a useful and user-friendly way.

4. Share the information and then decide how to best use it to improve college programs and services.

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OBJECTIVE #2: Increase efforts to promote CFCC’s academic services to perspective students to increase enrollment.

1. Make college admissions information more accessible.

Widen distribution of continuing education course schedule

Establish a CFCC information kiosk in Westfield Mall.

Pursue new advertising opportunities.

2. Update student-recruitment materials New viewbook Update promotional video

OBJECTIVE #3: Foster a greater awareness of CFCC’s positive impact on the local community to improve public support.

1. Increase opportunities for the public to visit the campus.

Host “After Hours” reception with Chamber of Commerce

Invite local cubs and organizations to meet on campus.

Hold Open House Promote Athletic Events, Concerts and

Performances Promote Career and Health Fairs

2. Commission and promote study of CFCC’s economic benefits.

3. Encourage and support faculty and staff involvement in community-oriented committees and groups.

4. Increase opportunities for faculty, staff and students to be featured in the news media.

OBJECTIVE #3: Foster a greater awareness of CFCC’s positive impact on the local community to improve public support.

Printing Services

2005-2006 Objectives

2005-2006 Objectives

1. Provide an online database of the monthly and yearly volume of print and copy output to track efficiency.

2. Begin the process of acquiring a digital direct-to-plate system for the offset press. This eliminates the need for using film negatives, the dependence on outside vendors, saves money and time.

2005-2006 Objectives

3. Assess client satisfaction with printing services through development and use of a point of contact survey. Evaluate survey results and use for improvement of services .

Any Questions?