q1 music video analysis

KAYNE WESTSTRONGER

http://www.youtube.com./watch?v=h_HpqrnuiV0

LYRICS AND VISUALS

There is literal interpretation between the lyrics and the visuals. E.g. when he raps about the girl “black Kate Moss”.

This compliments the lyrics as he raps about trying to be stronger.

INTERTEXTUALITY

The setting is shown explicitly in Japan with the foreign text.

Kanye refers to his other videos by including the theme of talking about women. The colours have a lot contrast with scenes consisting of dull and bright colours.

MUSIC AND VISUALS

The visuals begin to ripple as the music beat changes. E.g. the motorbike riding across with a light stream.

Notions of Looking

• He often does a direct gaze, as if he is looking right at the audience through the camera.

• He makes use of voyeurism by including women in his video and lyrics. In the stronger video there is a lot of rotation shots around women.

Demands of the record label

• Kanye often likes to wear a specific pair of sunglasses in his videos. One of his recurring representation.

• His lyrics are often simple but catchy to viewers. There is also a lot of repetition from his choruses.

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Genre Characteristics• Kanye generally likes to have women in his

videos which is typical of the style of music he prefers.

• He raps to the camera = the audience.• He also includes riffs of the song ‘Harder,

better, faster, stronger’ By Daft Punk.