qr codes final

QR CodesMake your business grow!

Instructor: Sharon Koziel

http://www.slideshare.net/skoziel

You can download this presentation at any time.

What is it? A QR code (abbreviated from Quick

Response code) is a type of matrix barcode (or two-dimensional code) designed to be read by smartphones. The code usually consists of black modules arranged in a square pattern on a white background. The information encoded may be text, a URL, or other data.

From Wikipedia, the free encyclopedia

DECODING A QR CODEAndroid – MarketplaceIphone- App storeBlackberry -http://www.okotag.comwww.blackberry.com/AppWorld

How to Use them All QR codes must be read by a smart phone.

You can create one at http://qrcode.kaywa.com/

http://zxing.appspot.com/generator/http://www.qrstuff.com/

http://www.qrstuff.com

http://snap.vu/ is good because you get an email telling you how many times your QR code has been accessed.

Insert code into all marketing materials

Where to use them

Email AddressEmail MessageContact Details (VCARD)Event (VCALENDAR)Wifi Login (Android Only)Paypal Buy Now LinkFlyersSignsAdsSignaturesBusiness cardsPromotions, discounts, couponsNetworking events (Scavenger hunt)Direct people to a website

Video linkLabelingEmail sign upsPhone numbersYouTube VideoGoogle Maps LocationTwitterFacebookLinkedInFourSquareiTunes LinkPlain TextSMS MessageNewsletter with a link to lots of sites

Make Displays Interactive

Add QR Codes to displays to enrich and make interactive by linking to:Videos of how the display was made

(e.g. making stuff in technology);Blog posts for further informationFurther information about yourself,

company, area. etcA Google Form for feedback.

Examples URL encoded temporary tattoo containing link to Facebook profile.

Data encoded event entry pass containing ticket number and pre-puchased drinks coupons for on-site scanning.

Business card with Google Maps location encoded QR code.

Business card with V-Card encoded QR code.

Examples from http://www.qrstuff.com/qr_code_examples.html

URL encoded QR code for online ticket purchasing.

Real estate "For Sale" sign linking to agents website listing for that property

Property "For Sale" listing linking to

agents website listing for that property

QR Codes to enhance/extend information

Print a QR Code on a sticker and place on an object to direct people to related material.

Scanning the QR Code they are taken to related material, for example a video, web page or source of further information. See my QR Movie on “YouTube” or my presentation on QRCodes at SlideShare.com for more details.

Wine bottle label linking to vintage and production information

Airport passenger check-in

Think outside the box!

www.plaquemaker.com

THINK OUTSIDE THE BOX!Adding QR codes to Word documents for students to check their answers. (Mark Rollins)

QR Codes to promote an event

1.  Create QR code (http://qrcode.kaywa.com) that will go to a URL promoting an event.2.  Create a simple web page (ie, Google Sites) to promote that event. 3.  Print small notes with the title: What's happening this week at ______??? Scan this code with your mobile device to find out!

A teacher created this code for a school reading event.

Good Tips!QR codes should direct consumers to a mobile landing page, otherwise they load slowly, do not format correctly, and do not allow for easy browsing

They also must be accompanied by a clear call to action, encouraging consumers to scan for a discount or to receive useful information. After consumers scan the QR code, there must be an exclusive offer or important content or information waiting for them. 

Some codes creators have reporting tools.

Agents should keep the URL short to make the code easier to scan.

Remember your audience! Never use a QR code without placing url

somewhere in the marketing piece if that is were you are directing people and you have room.

Size of message

Don’t forget to link to video

Microsoft Tag Examples Standard MS Tag Black and White MS Tag

On an internet-capable mobile phone with free software installed, just aiming the camera at a Tag to “Snap” it instantly accesses mobile content, videos, music, contact information, maps, social networks, promotions, or whatever the Tag has been set to point at.

Mobile Tagging - Microsoft

JumpScan [ http://jumpscan.com/ ] allows users to create personal profile pages that contain contact information - email, web address, twitter feed, facebook feed, flickr feed, etc. Rather than copying down someone's information, just scan their

QR code to see their contact information.

JUMPSCAN

WINKSITE.COM

http://winksite.com/site/site_profile.cfm?susid=41242

Thank you for attendingPresentation is at

http://www.slideshare.net/skoziel

Find me:

Sharon Kozielsharon@koziel.com

951-751-6011www.koziel.com