qsi media profile on railway stations

MEDIA PROFILE

DA4RID

Digital Advertising for

Railway Information Display

• A joint partnership between Delphi Utama and QSi Holding, specialized in media software and integrated solution for public and exclusive places.

• Represented by PT. Delphi Utama in Jakarta.

www.qsi-holding.com

About Us

Delphi Utama PT.

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Mission

WHAT?

• Achieve Audience Comfort by providing Reliable Information

• Enable Media Access to Audience

HOW?

• Apply Knowledge and Quality into System Integration for Public and Commercial Sector

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Product Portfolio

• Development of media solutions integrated into information systems with a high technological barrier.

• Provision of content generating need based media. – Transport Sector:

• DA4FID: Digital Advertising for Flight Information Displays

• DA4RID: Digital Advertising for Railway Information Displays

– Hospitality Sector: • The Terminal: Flight Information for Hotel television channel

– Commercial Sector: • The Central: Media Centre for shopping malls & public locations

• Info Media: Media Centre for generic public locations

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DA4RID

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• DA4RIDTM

• Installed in Jakarta Kota Station

• DA4RID 2.0 Jan 2010 (Netcentric version)

• DA4RID 2.1 (with prayer time) Aug 2010.

• More stations to come

Installation Kota Jakarta

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Technical Facts Display: 10 units 52” LCD Displays (Sharp Pro line) Resolution: Full HDMI (1920 x 1080px) Location: 4 Above ticket counters & 6 in front of waiting area. Security: Cisqo Network and UPS Power Media space: Media Zone (800 x 600px) + Scrolling text area Media Support: Movies (i.e. Mpeg), Pictures (JPEG, PNG etc.) and Live Stream

Forced to look media!

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Message Space

Information Space Media Space

DA4RID Kota Jakarta

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Seating Area

Independent survey by Mindspace

Demographics Kota Jakarta

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24.768

15.892 18.820

16.967 18.736 21.980

15.038

7.006

7.783

6.917

5.415 5.466

5.709

7.171

0

5.000

10.000

15.000

20.000

25.000

30.000

35.000

Mon Tue Wed Thu Fri Sat Sun

KID

ADULT

25,286 visitors/day in average

15,614 unique visitors/day in average

22.10% (5,588 persons) consciously watch displays

54%-56% unconsciously notice the media. (Note based on Arbitron study & not survey)

Traffic Density

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13:00-18:00 is Peak Hour at

Kota (weekend and weekdays)

Brand Advertiser Consumer

Strengths

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COCA COLA AT JAKARTA KOTA RAILWAY STATION

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SAMPOERNA AT JAKARTA KOTA RAILWAY STATION

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Eugène Tuinstra Chief Executive Officer

Room 1206-07, New Victory House

93-103 Wing Lok Street, Central

HONG KONG S.A.R.

E-mail: eugene.tuinstra@qsi-holding.com

Office: +852 8199 0603 Mobile: +62 813173 05119

Fajar Rahardjo Executive Vice President DU-QSi

Jl. Cimandiri No. 6, Cikini,

10330 Jakarta Pusat,

INDONESIA

E-mail: frahardjo@du-qsi.com

Office: +62 21 314 3044 Mobile: +62 8558827778

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We are the FUTURE media!

Thank You!

For Advertising contacts :

Hardian Wijayanto Media Manager

E-mail: hardian@du-qsi.com

Mobile: +62 858 8179 3052

Pandu Setia Media Advisor

E-mail: pandu.setia@du-qsi.com

Mobile: +62 858 8179 3053

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We’re already working on improvements...