quick-step features 24-hour spill protection at cca · 7/13/2016 · quick-step features 24-hour...
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QUICK-STEP FEATURES 24-HOUR SPILL PROTECTION AT CCA
Dallas, TX – July 13, 2016 –
Quick-Step is prominently
featuring the revolutionary Spill
Protection of its Envique
laminate flooring collection in
Quick-Step’s booth #215 at this
week’s CCA Convention.
“Quick-Step’s Envique
collection is not only beautiful,
but offers an amazing 24-Hour
Spill Protection assurance —
virtually eliminating all of the
real-life moisture concerns that can happen daily in a typical home,” said Roger Farabee,
senior vice president of laminate for Mohawk Laminate & Hardwood, North America. “Envique
features proprietary technology that creates outstanding visuals and offers a very unique
performance story. There is no other laminate floor like it on the specialty retail market today.”
No Crying Over Spilled Milk
“Retailers visiting our Quick-Step booth during CCA will learn about the amazing 24-
Hour Spill Protection of an Envique laminate floor,” said Paij Thorn-Brooks, vice president of
brand marketing for Mohawk Laminate & Hardwood, North America. “Never a reason to ‘cry
over spilled milk’ with an Envique floor!”
Media Contact: Michelle Corley 214-309-4108 or 254-733-1896
michelle_corley@mohawkind.com
Envique Offers An Amazing 24-Hour Spill Protection.
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Unique Spill Protection
Envique’s 24-Hour Spill
Protection guards against the
most typical wet mishaps that
happen in a home — whether a
spilled beverage, water sloshed
out of a dog bowl, a toddler’s
leaky sippy cup, or even the
occasional puppy “ooops”.
The 24-hour Spill
Protection warranty ensures
that Envique will not be
damaged when exposed to
localized topical spills provided
spills are removed within 24
hours. With Envique,
homeowners have an extra level of assurance that their floors won’t experience the swelling,
lifting, or gapping that can happen to other laminate floors when exposed to the typical daily
spills of a busy household.
Innovative Technology = Spill Protection
“Envique combines two innovative Quick-Step
technologies, HydroSeal and Uniclic, to offer this amazing 24-
Hour Spill Protection assurance,” said Farabee. “Quick-Step’s
exclusive HydroSeal coating repels water on both the surface
and the joint, preventing spills from seeping into the core.
Patented Uniclic, the most widely-used glueless installation
locking system in the world and one of the very best systems on
the market, provides increased protection against water
damage and warping. The combination of these two innovative technologies lets Envique offer
its amazing 24-Hour Spill Protection.”
“Now I Don’t Have To Feel So Guilty When I Accidentally Spill.”
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“The moisture protection of this innovative feature also means that an occasional damp
(not wet) mopping is permitted with Envique floors,” said Farabee. “Although periodic
sweeping with a dry dust mop is just about all that is needed to keep an Envique floor looking
like new, some homeowners like the option of occasionally damp mopping. An ideal solution
to use in a home is a combination of 1 gallon of water with 1 cup of vinegar to get floors extra
clean.”
Can Compete With Any Hard Surface Category
“The unique Envique 24-Hour Spill
Protection assurance means that these stunning
floors are also acceptable for use in bathrooms
and kitchens, when proper installation and
maintenance instructions are followed,” said
Farabee. “Envique can compete with any floor in
the hard surface category, including LVF and
WPC.”
“Quick-Step’s Envique Collection provides
homeowners with luxurious, high-fashion flooring
that stands up to real life,” concluded Farabee.
For More Information
To learn more about Quick-Step’s Envique
Collection, visit us.quick-step.com.
Envique Is Acceptable For Use In Bathrooms & Kitchens.
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Quick-Step Quick-Step is a market leader in flooring, providing solutions for a wide variety of interiors. Beautiful, durable, and virtually maintenance-free, Quick-Step puts the style in lifestyle. Widely-known as the style, design, and innovation leader in laminate flooring, Quick-Step continuously earns the flooring industry’s most prestigious awards including: 2015 Floor Focus Retailer Survey - #1 Design, #1 Quality, #1 Service (6th consecutive year); 2015 Award Of Excellence - Laminate Manufacturer Of The Year (5th consecutive year); 2015 Dealers’ Choice Award - Best New Laminate Product Of The Year (5th consecutive year); and 2015 RECO Market Intelligence Report - #1 Quality. The Quick-Step brand is a division of Mohawk Industries. Mohawk Industries is listed on the New York Stock Exchange and is a Fortune 500 company. Visit us.quick-step.com for more details.
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