quitline: a whole of cessation perspective · number of smokers . 2006/2013 census: prevalence by...
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Quitline: A whole of Cessation Perspective
Paula Snowden
This is what we know
2006/2013 Census: Number of smokers
2006/2013 Census: Prevalence by ethnicity
2013 Census: Prevalence by DHB
Quit smoking success rates
20.90%
33.40% 37%
Phone only Phone & online
Phone, online & text
Average success rate at 6 months
The more Quitline services used, the better the quit success rates:
This is what is happening
Quitline Clients
Self referrals
Referrrals
Advertising
Branding Events
Media
Word of mouth
5%
Referrals to Quitline 2013
• Referrals by email, fax or text
• All clients are contacted within 3 working days (pregnant clients 2 days)
• Multiple contact attempts are made by phone and letter
• Register client on our 3 month programme
• Support from a local face to face provider is offered in addition to our services
• Feedback provided to referrer
Referrals to Quitline
This is what we need
Policy
• Increased regulation and control of supply
• Reclaim outdoor spaces for non-smokers
• Unbranded packaging
• Smokefree cars
• New nicotine dispensing devices
• More tax increases
Cost of cigarettes 2014
Brand Variant Quantity (stick)
Retail price 2013 Retail price 2014 increase
Gt Red (20) 20 $14.00 $14.50 3.57%
West Red (20) 20 $14.50 $15 3.45%
JPS Full Taste Soft Pack 20 $14.90 $15.50 4.03%
Freedom Red (20) 20 $15.40 $16 3.90%
JPS Blue Plus (20) 20 $15.60 $16 2.56%
Pall Mall Baseline Extra King Green (20)
20 $15.60 $16 2.56%
Pall Mall Blue (20) 20 $16.00 $17.80 11.25%
Holiday Blue (20) 20 $16.20 $18 11.11%
Horizon King Size Red (20) 20 $16.20 $18 11.11%
Winfield Blue (20) 20 $17.20 $18.40 6.98%
Marlboro Gold (20) 20 $17.50 $18 2.86% Benson & Hedges
Classic (20) 20 $17.80 $19 6.74%
Peter Stuyvesant
Classic (20) 20 $17.80 $19 6.74%
Dunhill Distinct (20) 20 $17.90 $19.20 7.26%
Rothmans King Size (20) 20 $18.40 $19.90 8.15%
Shared care
Shared Care
Electronic referrals systems
Help those who have cut down to:
Thank you
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